Jeff Su, owner of First Call Out Fitness joins us this week to break down exactly how to market and develop your business as a coach, how to avoid some marketing traps and most importantly, how to retain and provide the best service to your clients over a long career.

In this episode we dive into how Austin's post-show period was programmed, alongside some discussion on p-ratios and rebounds.

One from the archives! A throwback to Austin's 2022 season, how he peaked for his first show and things that changed rolling into show number 2.

What to do when your clients get poached? We discuss this and plenty more running through you guys questions for this month!

A comprehensive update on Austin's prep, and some considerations for you guys prepping in this upcoming year.

Trevor joins us this week to take a deep dive on all things programming for maximum returns on investment for hypertrophy. Set volume, RIR, specificity, periodisation and how to apply all of these things to maximise your own progress.

One from the archives that didn't quite make it, a Q&A episode from earlier this year!