Have you heard about "RankBrain"? That's the name of Google's AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google's Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages are better for searchers, but how can you take advantage of this shift to get in front of more of your ideal customers? In short, how can you optimize for RankBrain? Or is it impossible? If you want to understand more about how RankBrain in upending the search business and how you can stay on your feet, listen to Jeffrey Kranz, an SEO expert who focuses on RankBrain. https://www.theagentsofchange.com/271