Optometric Insights Media

About Craig Norman:

A clinician for over 4 decades, he has been involved in the development and
evaluation of numerous products and technologies in the soft, GP and scleral lens
category. Until the summer of 2018 he was the founding Director of Research at
the Michigan College of Optometry, Ferris State University where he remains on
the adjunct faculty.
From its inception in 2002 through 2018 he was a Founder and Education
Committee Chairman of the Global Specialty Lens Symposium.
Mr. Norman has been a Consulting Editor to the Contact Lens Spectrum authoring
a column on Prescribing for Presbyopia for 15 years, and more recently along with
Patrick Caroline co-author of the History of Contact Lenses column in the same
publication.
He is a Member of the Advisory Panel of the GP Lens Institute, Advisory Board
Member of the International Keratoconus Academy and has been an Advisory
Panel Member to numerous SCL and GP lens companies.
He has published over 150 articles, posters, videos and book chapters on GP and
Soft Lens Design, Presbyopic Contact Lenses, Specialty Contact Lens Uses and
Eye Care Practice Management and traveled extensively throughout the world
lecturing on a variety of contact lens and eyecare related topics.
Mr. Norman is He is the co-curator of The Contact Lens Museum and host of the
Specialty Lenses Unplugged podcast series, as well as the CTO (Chief Thinking
Officer) of Wink Productions, Inc. an eyecare training and professional
development company.

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About Ran Yam:

Ran Yam, CEO and co-founder.

Ran has decades of experience in developing optical systems and medical devices for different industries such as defense, optical communication, semi-conductors and ophthalmology . In his previous position as VP R&D for Visionix, a global leader in eye care solutions, he was responsible for developing innovative, cutting edge eye diagnostics products that are available globally. Ran holds a BSc in Mechanical Engineering (Cum Laude) from the Israeli Technion and has nine patents to his name.

Novasight: https://nova-sight.com/

About Dr. Monica Jong:

Assistant Professor, Discipline of Optometry, University of Canberra, Australia
Asia Optometric Myopia Academy (AOMA) Advisor
Visiting Fellow, School of Optometry and Vision Science, University of New South Wales,
Sydney
Secretary of the Refractive Error Working Group, International Agency for the Prevention of
Blindness
Former International Myopia Institute (IMI) Executive Director, BHVI Sydney
Monica is a graduate from the Optometry program at the University of Melbourne, where
she also completed her PhD investigating the structure and function relationship using
optical coherence tomography in inherited retinal disease She then undertook a
postdoctoral fellowship at the Department of Ophthalmology, University of Toronto in
retinal imaging and blood flow in diabetic eye disease. Monica is the former Executive
Director of the International Myopia Institute (IMI), the premier working group of over one
experts in the field of myopia established after the first WHO-BHVI Meeting on Myopia in
2015 to advance myopia research, education and patient care, to prevent future vision
impairment and blindness. Monica led the IMI from its inception in 2015 until late 2021 and
under her direction the IMI has brought consensus to the area of myopia management,
published two volumes of white papers in the Investigative Ophthalmology and Visual
Sciences high impact journal, clinical summaries in up to fourteen languages, as well as a
chairside reference for practitioners. Monica has authored numerous peer reviewed
publications in the area of myopia and high myopia risk factors, pathology and
epidemiology. She co-authored the WHO report on the Impact of Myopia and High Myopia,
and was the co-creator of the first accredited global online myopia management education
program. Monica speaks regularly at key international scientific and practitioner meetings
between teaching and mentoring students.

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About Dr. Cecelia Koetting:

Dr. Koetting practices at the secondary tertiary surgical center Virginia Eye Consultants in Norfolk, VA.  Her primary focus is ocular disease specializing in anterior segment and corneal disease, neuro-optometry, and peri-operative care.  She also partakes in clinical research and the maintenance of the referral network alongside the practices other optometrists.  Dr. Koetting serves as the Externship Director and is adjunct faculty for several schools and colleges of optometry.

Dr. Koetting is fellow in the American Academy of Optometry, a diplomate of the American Board of Optometry, immediate past president her local Tidewater Optometric Association, serves on the Board of Trustees as Secretary/Treasurer of Virginia Optometric Association, and is an active member of AOA.  She was named young Optometrist of the year in 2019 by the state of Virginia, receiving the Vangaurd of the Year Award.  After graduating from Southern College of Optometry in Memphis,TN in 2012 she completed a residency in Primary Care at the Cincinnati VA Medical Center in Ohio.  Dr. Koetting lectures locally, nationally and internationally at conferences and has written for multiple publications. 

About Matt Oerding:

Matt Oerding is an executive with 25 years of experience with Novartis, General Mills and
General Electric. He has held leadership roles in marketing, strategy and general management
in the U.S., Europe and Asia.
Passionate about making a difference in people's lives, Matt has focused on the eye care sector since 2001. Over the last 20 years, Matt has launched new contact lens products globally, led R&D pipeline efforts for new eye care devices, and been a country general manager with full P&L accountability. In 2015 Matt co-founded Treehouse Eyes, the leading eye care business focused on treating myopia in children. Matt is the CEO of Treehouse Eyes, which now has over 45 locations across the United States with rapid growth. Matt is also the past Board Chair for the Global Myopia Awareness Coalition (GMAC), a coalition of 15 companies and associations focused on driving public awareness of childhood myopia and treatment options.

Matt lives in Boulder, Colorado with his wife and 2 daughters.

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About Dr. Brianna Rhue:

Brianna Rhue earned her undergraduate degree from the University of Arizona before earning her Doctorate of Optometry at Nova Southeastern University. She completed her residency at the Bascom Palmer Eye Institute in Miami and is a partner at West Broward Eyecare in South Florida. Dr. Rhue is passionate about health care technology, myopia management, specialty contact lens fits and practice management. She enjoys sharing her love for technology and myopia management through speaking engagements to help optometrists understand business, technology and new areas of care to help all parties involved.

Dr. Rhue is the immediate past president of the Broward County Optometric Association and was awarded by the Florida Optometric Association the Local Society Member of the year in 2019. She is the co-founder of the technology company Dr. Contact Lens. Outside the office, she enjoys spending time with her husband and son, playing tennis, standing on her head in yoga and
traveling.

Dr. Contac Lens
https://drcontactlens.com/

LinkedIn:
https://www.linkedin.com/in/briannarhue/

About Dr. Justin Kwan:

Dr. Justin Kwan is a 2009 graduate of Berkeley and went on to do a contact lens and dry eye residency at SCCO. He taught and saw patients there for eight years before moving to Chicago three years ago. In April 2020, he transitioned to CooperVision full time in the role of senior manager, myopia management. In his 12 year career, he has given over 100 hours of continuing education. Dr. Kwan is the current president of the Chicago North Side Optometric Society, chair of the Fellows Doing Research SIG of the Academy, and a member of the Intrepid Eye Society.

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About Dr. Mark Schaeffer:

Dr. Mark Schaeffer serves as Clinical Field Manager at MyEyeDr in
Birmingham, Alabama where he practices full scope optometry. In
addition to his clinical work, he is affiliated with several
pharmaceutical companies in consulting for ocular disease and
contact lenses. Dr. Schaeffer is the author of multiple articles that
have appeared in various journals. He has served as a moderator
for EyeTubeOD and has given several COPE-approved
presentations. He is a Founding Member of the Intrepid Eye
Society, and is a member of the Alabama and American Optometric
Association, American Academy of Optometry and the Contact
Lens and Cornea Section. Dr. Schaeffer earned a Bachelor of
Business Administration in Marketing from University of Georgia,
his Doctor of Optometry from Southern College of Optometry, and
completed a residency in Ocular Disease at Bascom Palmer Eye
Institute in Miami, Florida.

Book Mentioned: Range: Why Generalists Triumph in a Specialized World by David Epstein

In this special episode of the Myopia Podcast, Dr. David Kading shared his previous webinar called Implementing Myopia Management into Your Practice. 


Resources Website Mentioned:
Euclid System: https://euclidsys.com/practitioners

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About Dr. Ilse Homan:

Ilse obtained her B. Optom degree at Rand Afrikaans University (RAU) in 2005, has completed various additional Paediatric and Binocular Vision Courses and is qualified in Ocular Diagnostics. She was also amongst the first group of South African Optometrists who passed the theoretical portion of the Ocular Therapeutics Course (with distinction), in collaboration with State University of New York (SUNY).

Learn more about Eyeli:
https://eyeli.com/

Facebook: https://www.facebook.com/EyeliApp/