Another year, another chance to set ourselves up for failure with a series of wild predictions!

This year the team has independently put together their own lists of predictions and expectations for what the worlds of sake and shochu may have in store for 2022. Intentionally, we haven’t shared or discussed our views with one another in advance in some attempt to produce any “best” answer, so what you hear is a reflection of what each of us is seeing and feeling based upon our own views and experiences.

Will there be any reoccurring themes? Should you anticipate any new or unprecedented movements? Is 2022 going to fulfill trends and promises that have begun to suggest themselves in recent years? Nothing is for certain, but it’s a fun exercise nonetheless.

After listening, be sure to share your own insights and expectations for the year ahead with us over on Instagram, Twitter, or Facebook. When you’re done with that, you can go ahead and leave us a review on Apple Podcasts or your favorite podcatcher service, as well. We’ll be eternally grateful. Any additional comments and questions can be sent to us at [email protected].

Note that the views expressed by everyone on this show are those of the individual and don’t necessarily reflect the thoughts and opinions of the Japan Sake & Shochu Makers Association, any particular brewery, distillery or industry-related organization. Our thoughts are our own, which is part of what makes this fun.

We hope everyone’s 2022 is off to a happy and healthy start and that the year ahead is filled with delicious sake and shochu (in moderation).

We’ll be back with more Sake On Air for you in just a couple of weeks.
Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.