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Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)
We made $1,450,000 (yes that’s “million”!) LESS in 2023 than we did in 2022.
Was it the economy?
Nope (but of course everyone likes to make that excuse).
Ah, must be our industry going through changes? Layoffs?
Nope.
Wait…. Online courses are dead, right??
NO! It’s much more simple than that: We went against our “Zone of Genius” as a company. To leave a comment go to howtobusiness/substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com
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By Jonathan Courtney
5
66 ratings
We made $1,450,000 (yes that’s “million”!) LESS in 2023 than we did in 2022.
Was it the economy?
Nope (but of course everyone likes to make that excuse).
Ah, must be our industry going through changes? Layoffs?
Nope.
Wait…. Online courses are dead, right??
NO! It’s much more simple than that: We went against our “Zone of Genius” as a company. To leave a comment go to howtobusiness/substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscheduledceo.com
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