Outbound Sales Playbook

When you're hyper-focused on hitting your number, it's easy to forget that the person on the other end of your cold call, email, or social message is a real person. So we plan our outreach looking inward and create messaging that's all about us. But this approach is no longer working. Join Jeff & Tom as they show you how to think like a prospect and adjust your outreach to meet THEIR needs and help THEM reach their goals.

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As part of a B2B revenue team, metrics are core to your survival. But not all metrics are created equal. The "right" metrics can help you make great decisions that can make a huge, positive impact on your business. Focusing on the "wrong" ones, however, can steal your focus at best or cost you revenue at worst. Join Jeff & Tom to learn how to use metrics to your advantage and STOP wasting time on those that don't matter.

Get full access to #HumanBoss by Jeff Swan at jeffswan18.substack.com/subscribe

Earning your prospect's attention is getting harder and harder in an increasingly crowded marketplace. Join Jeff & Tom in the inaugural episode of FTF Fridays as they outline proven tactics for standing out among the crowd and filling your funnel through creativity, personalization, and putting in the hard work.

Get full access to #HumanBoss by Jeff Swan at jeffswan18.substack.com/subscribe

Kicking off the brand spanking new podcast for SDRs, Sales Reps, and anyone else who sells to put food on the table is a little intro as to the "WHY" behind this exciting show. Every week, Jeff Swan & Tom Slocum give their time to help outbound sales rockstars level up their game as co-heads of RevGenius' RevLeague. Here's their way to keep the learning going even when you can't join the competitions, Roundtables, or group discussions on Slack.

Get full access to #HumanBoss by Jeff Swan at jeffswan18.substack.com/subscribe