Outsource to Profits Podcast

Episode 127

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Joanna Horton McPherson is a leadership coach, investor, and mentor who helps women leaders build their legacy and grow their businesses. She works with founders, CEOs, and public figures to boost self-awareness, support team well-being, and drive elite performance across organizations. She is also a member of the Forbes Business Council.

LinkedIn:  linkedin.com/in/joanna-horton-mcpherson

In this episode of Outsource to Profits, Joanna Horton McPherson talks about what it means to be an elite leader. She explains that leadership comes from how you act and show up every day. Joanna highlights the importance of caring for your team, focusing on their well-being, and practicing self-awareness. She shares practical tips for founders and leaders to improve themselves, connect with their teams, and make tough decisions with compassion. This episode shows how people-first leadership can create stronger teams and better business results.

What You'll Walk Away With:

#EliteLeadership #WomenInLeadership #FounderMindset #LeadershipDevelopment #CEOAdvice #TeamPerformance #PeopleFirstLeadership #CompanyCulture #LeadershipGrowth #ExecutiveCoaching #HighPerformanceTeams #PsychologicalWellness #BusinessStrategy #LeadershipTips #ProfitThroughPeople

Episode 126

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Michael D’Aleo is the Founder and Principal of SalesOrg Solutions LLC. Based in Boston, he is a seasoned sales consultant, trainer, and coach who helps small and mid-sized companies improve sales performance through tailored workshops and ongoing coaching. Michael specializes in guiding frontline sales reps and managers, equipping them with strategies, frameworks, and tools to increase efficiency, shorten sales cycles, and close deals more consistently. He is a certified partner of Agile in Sales Training, a leading international sales training and coaching firm.

LinkedIn: https://www.linkedin.com/in/michael-d-aleo-1599272/

In this episode of Outsource to Profits, Jamie Shanks sits down with Michael D’Aleo, founder of SalesOrg Solutions LLC, to discuss how founders and sales leaders can slow down to speed up in their sales processes. Michael shares insights on why impatience, over-rotating strategies, and a lack of structured frameworks often derail early-stage and founder-led sales teams. They explore practical approaches for building formal sales processes, engaging prospects through curiosity and education, and implementing frameworks that prevent constant tactical changes. Michael also shares actionable methods for staying focused on ideal customers, prioritizing efforts, and driving consistent sales growth without confusing the team or the market.

What You'll Walk Away With:

#FounderMindset #SalesStrategy #EnterpriseSales #SMBGrowth #SalesCoaching #SalesLeadership #SalesProcess #BusinessGrowth #FounderTips #SalesTraining #LeadConversion #SalesPerformance #ScalingBusiness #SalesFramework #EfficientSales

Episode 125

Most leaders inherit a culture they did not design. Buddy Thornton explains how to understand the people, uncover real pain points, and guide a team toward better habits. This episode shows how to reshape culture intentionally rather than by force.

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Buddy Thornton is the founder of Fighters For Hope and a behavioral specialist focused on conflict resolution, culture development, and pro-social leadership. Through Path to Knowing Academy and VCT Mediations, he helps organizations understand their people, address hidden pain points, and create healthier environments where teams can grow with clarity. Buddy’s work blends deep human insight with practical frameworks to build a stronger culture and improve decision-making.

LinkedIn: https://www.linkedin.com/in/buddycthornton/

In this episode, Jamie and Dr. Buddy Thornton discuss how culture is created within a company and who truly shapes it. They explore what happens when a CEO steps into an existing organization, why leaders should understand the culture before trying to change it, and how much influence a new leader actually has.

Buddy shares his own experience stepping into a logistics company and explains why listening, identifying pain points, and removing friction matter more than forcing new rules. They also challenge the idea that culture must come from the bottom up and show how leaders can redesign it through clear expectations, honest conversations, and real buy-in.

This episode gives founders and operators a practical look at how to build a healthier culture, whether they are starting from scratch or joining an existing team.

What You'll Walk Away With:

#Leadership #CultureBuilding #FounderMindset #OrganizationalHealth #HumanCapital #TeamDynamics #CultureChange #CEOLeadership #ScalingCompanies #BusinessGrowth #BehavioralLeadership #ConflictResolution #WorkplaceCulture #ChangeManagement #ProSocialLeadership

Episode 124

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Phil Masiello is the founder and CEO of CrunchGrowth and a three-time bestselling author. He helps consumer brands scale through sharper positioning, stronger strategy, and the mindset shifts founders need to break out of their comfort zone. With decades of experience in e-commerce, retail, and brand building, Phil supports entrepreneurs by identifying growth blockers, clarifying their point of difference, and teaching them how to build teams that can scale with stability.

LinkedIn: https://www.linkedin.com/in/phil-masiello/

In this episode, Jamie and Phil dig into the real reason founders get stuck: mindset. Phil explains why comfort zones, fear, and unclear direction stop brands from growing even when the product is strong. He breaks down how founders misdiagnose their problems, blame agencies, or cling to old habits rather than question their own beliefs.

They dive into what a healthy point of difference looks like, why some entrepreneurs resist change, and how effective coaching exposes both gaps and opportunities. Phil shares stories of founders who held their businesses back, those who broke through, and the mindset shift required actually to scale rather than stay safe.

It’s a clear look at why growth starts with honesty, awareness, and a willingness to let go of the behaviors that keep your business small.

What You'll Walk Away With:

#FounderMindset #EntrepreneurGrowth #LeadershipDevelopment #ScalingBrands #BusinessCoaching #GrowthStrategy #MindsetShift #FounderPsychology #ConsumerBrands #AgencyLife #TeamBuilding #PersonalGrowth #BusinessClarity #SelfAwareness #ScalingStrategy

Episode 123

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Daniel Hammond is the president of Business Interrogation and the co-creator of the Customer-Driven Leadership system. He supports founders with a third-party perspective, deep questioning, and organizational models built for servant-led teams. With a background in military intelligence and systems thinking, Daniel helps entrepreneurs strengthen their decision-making, uncover blind spots, and build companies that grow with stability.

LinkedIn: https://www.linkedin.com/in/daniel-l-hammond/

Jamie sits down with Daniel Hammond, president of Business Interrogation and co-creator of Customer Driven Leadership. Daniel explains why founders often choose to struggle alone, how isolation limits growth, and why an outside perspective can create breakthroughs. He shares how mentorship changed his own journey and why the right advisor can multiply your thinking.

They talk about building servant-led teams, helping employees surface problems early, and developing real competency in finance, operations, and hiring. This episode highlights how founders can grow into well-rounded leaders and build companies that scale with stability.

What You'll Walk Away With:

#Leadership #FounderLife #Mentorship #Scaling #EntrepreneurMindset #ServantLeadership #BusinessGrowth #OperationalExcellence #CEODevelopment #FounderWisdom

Episode 122

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Stephanie B. McAuliffe is the Founder & CEO of The Way of the Diamond Warrior. After 27 years on Wall Street, Stephanie now works with conscious leaders to help them clear the blocks that are holding them back from their transformation, so they can stand in their true power and lead with clarity.

LinkedIn: https://www.linkedin.com/in/stephaniebmcauliffe/

Jamie and Stephanie dig into why so many founders struggle to set boundaries and how that lack of structure quietly drains focus, energy, and trust. Stephanie explains why overcommunication feels safe, why context switching destroys productivity, and how childhood patterns often shape leadership behavior. They break down the mindset shift founders need, the skill of giving others their lane, and the power of not taking things personally. This episode offers practical steps founders can take to reclaim their time, protect their energy, and establish a healthier rhythm with partners, teams, and customers.

What You'll Walk Away With:

#Leadership #FounderGrowth #BoundarySetting #ConsciousLeadership #BusinessClarity #EmotionalIntelligence #ScalingTeams #HealthyLeadership #PersonalGrowth #MindsetWork #HighPerformanceLeadership #TeamDynamics #FounderMindset #WorkplaceWellbeing #BusinessTransformation

Podcast 121

Meegan Kriley-Mackay, founder of Artes pro Vita Academy (AVA), shares insights on how leaders can effectively balance artificial intelligence with human intelligence. She explains why emotional awareness, integrity, and compassion are crucial for effective leadership in an AI-driven world.

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Meegan Kriley-Mackay is the Founder and CEO of Artes pro Vita Academy (AVA). She is a former interrogator and human intelligence specialist with the Department of Defense. With over 30 years of experience studying human behavior, Meegan now helps leaders align human intelligence and emotional awareness with the rise of AI-driven leadership. Her upcoming book, "Leadership in the Age of AI: Rebooting Human Intelligence," teaches how to lead with clarity, empathy, and integrity in a tech-focused world.

LinkedIn: https://www.linkedin.com/in/softinterrogator/

Jamie and Meegan explore how leaders can balance human intelligence with artificial intelligence in today's workplace. Meegan shares insights from her career as a former interrogator and explains why emotional awareness, empathy, and integrity matter more than ever. Together, they discuss using AI as a co-pilot, not a replacement, and how leaders can remain grounded, self-aware, and ethical while expanding their impact in an AI-powered world.

What You'll Walk Away With:

#HumanIntelligence #LeadershipDevelopment #AIMindset #EthicalAI #FutureOfWork #EmotionalIntelligence #WorkplaceCulture #FounderGrowth #ConsciousLeadership #TeamPerformance

Episode 120

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Bridget Cook-Burch is a bestselling author and founder of Your Inspired Story. She helps leaders and entrepreneurs transform their life experiences into compelling narratives that inspire, educate, and expand their influence. Through her mentorship, she demonstrates how authentic storytelling fosters trust and creates a lasting impact.

LinkedIn: https://www.linkedin.com/in/mbridgetcookburch/

In this episode, Jamie and Bridget Cook-Burch explore how the stories we tell ourselves impact our business decisions and growth. Bridget shares how reframing limiting beliefs into empowering narratives helps leaders find new options, recover from failure, and lead with authenticity. Together, they discuss why pain can be an influential teacher, how vulnerability creates stronger connections, and why founders must rewrite their internal stories before rewriting their business strategies. The conversation demonstrates that storytelling is not just a marketing skill, but a leadership tool for transformation and building trust.

What You'll Walk Away With:

#Storytelling #LeadershipGrowth #AuthenticLeadership #FounderMindset #PersonalDevelopment #BusinessGrowth #Entrepreneurship #EmotionalIntelligence #MindsetShift #TrustBuilding

Episode 119

You do not need another growth strategy. You need honesty. Alessandra Wall helps founders understand why vulnerability builds trust, how hiding your flaws limits real progress, and how owning your story can turn weakness into strength.

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Alessandra Wall is the CEO of Noteworthy Inc. She advises and partners with high-performing leaders across tech, finance, and housing. Alessandra helps founders and executives have the conversations that others avoid, guiding them to lead with greater honesty, vulnerability, and confidence.

LinkedIn: https://www.linkedin.com/in/dralessandrawall/

Jamie and Alessandra discuss the aspect of leadership that most people overlook: vulnerability. They discuss why founders struggle to be open, how fear of imperfection creates distance from their teams, and why sharing mistakes builds credibility. Alessandra explains the psychology of hiding, the freedom that comes from telling the truth, and practical ways leaders can show up fully, even when they don't have all the answers.

What You'll Walk Away With:

#Leadership #FounderMindset #TeamCoaching #OrganizationalVelocity #Communication #DecisionMaking #ScalingTeams #Culture #ExecutiveCoaching #Levrg

Episode 118

You don’t have a growth problem. You have a showing-up problem. Benj Miller shares how leaders who are grounded and focused on others help companies move forward more quickly. He explains how to build that mindset with your team in the room together.

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open, honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and building robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

Benj Miller is the CEO of System & Soul and an executive coach who works with senior leadership teams across personal, leadership, and organizational development. He brings teams together, not just on one, to build a strong internal identity (inwardly sound) and outward focus (others-focused) to drive organizational velocity.

LinkedIn: https://www.linkedin.com/in/benj-miller-business-growth-impact-framework-coach/

Jamie and Benj discuss why the way leaders present themselves drives company growth. They break down what it means to be inwardly steady and focused on others. They explore how team-based coaching helps leaders see what they miss and how reflection prevents burnout. Benj shares simple shifts: stay curious, give clear feedback, and remove one roadblock each week. These changes enable teams to communicate more effectively, make faster decisions, and scale with confidence.

What You'll Walk Away With:

#Leadership #FounderMindset #TeamCoaching #OrganizationalVelocity #Communication #DecisionMaking #ScalingTeams #Culture #ExecutiveCoaching #Levrg