Own It

An “extra” person. A visionary. A super-connector. A mompreneur. These are just a few of the words Avenue Home Collective founder Melissa Sofia uses to describe herself. And she’s not wrong. In this episode of Own It, she shares her “long, hard journey” in the industry: Handing out real estate fliers while rollerblading through her neighborhood as a child; losing her mother, mentor and business partner early in her career; running a 40-person company rooted in authenticity and attraction marketing; and affecting change in the industry as a leader within the Asian Real Estate Association of America (AREAA).

Recommended Book
Rocket Fuel by Gino Wickman, Mark C. Winters

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Kat Robinson, Team Lead at Tailored Real Estate Group, seems to balance her work life and personal life better than Simone Biles on a 4-inch beam. How does she do it? By focusing on three main priorities – her role as a mom, her sales, and her leadership/volunteerism with Houston Association of Realtors – and letting the rest go. In this episode of Own It, she shares the success strategies she learned from her past career in retail management that still apply to her real estate business, and the systems and programs she’s put in place to help her find her center.

Instagram
@katrobinsonrealtor

Tailored Real Estate Group website
https://tailoredrealestategroup.com

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Jose Medina and Dexter Brandao used to share a cubicle wall — and critique each other’s client calls — at a traditional brokerage in Miami, FL. Now they’re co-founders of Chez Realty, which they launched on the Side platform just one year ago. In that short time, they’ve already doubled their agent count and have become the 10th-largest real estate company in Florida by production volume. 

How did they do it? Tune into our podcast to hear their strategies, including: 

• Focusing on being their best (and most authentic) selves
• Finding the “Why?” behind their work
• Playing to each other’s strengths
• And drinking really strong Cuban coffee

Recommended podcasts
Cheplak Live with Jon Cheplak
The Tom Ferry Podcast Experience
How I Built This with Guy Raz
On Purpose with Jay Shetty
Elevation with Steven Furtick

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Dan Smith, Co-Founder and Captain of Culture at Anvil Real Estate, recently sat down with us at Inman. Tune in to this episode to hear how he’s grown the company from 7 to 71 people by recruiting those who are the right cultural fit and fostering camaraderie among them. He also shares the mistakes he’s made — and learned from — along the way, tips for keeping his mind fit and focused, his 2023 business goal and his longer-term exit strategy. Listen up and learn from one of the best.


Recommended books
Failing Greatly by Dan Smith
The Infinite Game - Simon Synek
The Obstacle is the Way by Ryan Holiday
What Every Body is Saying by Paul Costanzo
The One Thing by Gary Keller

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Jocelyn Vas knows a thing or two about how to earn customer’s trust; the VP of FInalOffer has a clinical mental health counseling degree. In the DMV market, she’s disrupting the industry — and bringing greater transparency to it — with real-time offer visibility. No task is too great or too small for this high-energy go-getter. She seemingly does it all — including juggling family life — with a smile. In this episode, she shares her secret to success: Prioritizing your clients’ best interest over just trying to make a sale.

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Marketing mastermind Christine George learned how to launch CPG (consumer packaged goods) brands before eventually starting her own business, Post & Beam, a real estate marketing and design firm that’s still in its infancy. Borrow from her best practices (and tenacity to beat breast cancer) to “compete at the highest level in the real estate space.”

Christine's website
www.christinecarlogeorge.com

Post and Beam website
www.postandbeamcreative.com

Know Like Trust Podcast
https://podcasts.apple.com/us/podcast/know-like-trust-podcast/id1566894454

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House Real Estate founder Tim Collom is a modern-day renaissance man. He’s a marketing maven, a renowned painter, a fitness enthusiast and a fundraiser for firefighters and frontline COVID-19 workers. Tune into episode 3 and tap into his genius.

Tim's Coffee Table Book
Tim Collom California Painter: A Retrospective

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When Deborah Morton’s first business venture failed, it fueled her to eventually found Clareo Real Estate. Now, her company is slated to do $70M in sales this year, and she still finds time to run mastermind groups, ride her motorcycle, and volunteer in her community. See how this straight-shooting Southerner seemingly does it all in our second episode of Own It.

Recommended Books
Start with Why by Simon Sinek
Think and Grow Rich by Napoleon Hill
Entrepreneur Operating System by Steve Gino
Mastery by Robert Greene 

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Velocity Realty founder Joey Bergandi was destined for big league baseball until he sustained a career-ending knee injury in college. Now, instead of scoring runs, he’s scoring deal after deal, and breaking real estate records to boot. Find out how in this inspiring inaugural episode of Own It.

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New podcast launching July 11

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Own It Website

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Twitter @siderealestate

Email us at [email protected]