Own Your Era

What if you're not really afraid to fail, but instead, you're afraid to succeed.

Success is scary because there are things that come along with success--responsibility, your life changing, and you being vulnerable.

Dive into your own fears with this simple exercises:

1. Are over complicating something when it comes to your business?
2. What are you afraid to fail at?
3. What does success look like to you?

Join into Badass Bosses here: https://www.yrussell.com/badass-bosses

I changed my IG: https://www.instagram.com/_yolandarussell/

Has your engagement on Instagram dropped? There's a lot of rumors regarding Instagram's algorithm, but as a business owner, you must be in this for the long haul--not a bunch of quick social media hacks. In this episode, I'll share:

1. How to use your current followers to boost your engagement
2. How to slide into DMs to connect without feeling icky or salesy
3. Why you should use the new features like Instagram Reels when they are rolled out
4. Why you need to tell your audience what to do (like encouraging them to turn on their post notifications)
5. Why shareable content is king

I'll also share common mistakes that you may be making that will hurt you in the long run:

1. Buying followers/using automation
2. Engagement groups
3. Not leaving meaningful comments on other people's content
4. Not telling your followers what you need them to do with your content
5. Not creating content that is shareable

More from Yolanda: www.yrussell.com

Hang with me on Instagram: https://www.instagram.com/xo_yolandarussell/

Trying to grow your own business is hard and so much of it is dependent on your energy.

So, how can you win every day being your own boss--especially when you may feel like you're failing? Today, learn The Daily RX, which will help you shift your state every day. I'll share my best tip to knock out more on your to do list too.

Take notes, but here are some for ya: The Daily RX: shift in physiology, focus, and language. Crushing your to-do list: No more than 3 things on your list and have one thing to accomplish in each of these categories: personal, business, and others.

Are you showing up fully? Chances are you aren't and the reason why is simple...

You're afraid to be yourself and be seen, heard, or even called on for the help you can deliver to someone else.

Instead of being y.o.u., you filter, script, and stuff yourself in a box that someone else believes you should fit in.

Leaving you wondering why sometimes it feels so hard to show up.

In this episode, I have 3 tips to help you be more authentic in the online space:

1. Determine who you are by making a list of characteristics about yourself that you love most.
2. Do the work--invest the time and energy necessary to sharpen your skills. This will ultimately help you build more confidence in yourself.
3. Know who it is that you want to connect with. Don't give people the "first date," version of you--give them the person that they'll be working with once they're in your sphere of influence.

Your business is all about how you help someone else solve a problem, so deliver the solution without any apology.

And in the end of every day, the reminder is...not everyone is going to like you, buy from you, or support you--so why waste time being anything but yourself?

Stepping into your truest self will help you become a magnet for others because you will be being yourself and people feel that.

More from Yolanda:

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What is a brand, really about?

In today's episode, let's unpack what you really need to build your brand. You'll be surprised to find it's not about a website, professional photos, or a fancy logo.

I'll share how I accidentally created a solid brand in a network marketing company which has helped me develop The 4 C's of Branding:

• Clarity

  • In your message

  • In your brand story

  • In who you serve

  • In what you offer

• Content

  • Creating content effortlessly that speaks directly to one person

• Connection

  • Doing research

  • Connecting with your ideal client

• Consistency

  • Once you have the first 3 C's in place; consistency will come naturally

Sign up for The Brand Accelerator Masterclass, my 5 pillars to help you build your brand and turn your idea into income.

Today let's address the elephant in the room--you're being inspired by others, but can't seem to get started.

Or maybe you're showing up on social media and being told you're inspiring, but people stop there.

In this episode:

• Three important questions, so you can take inspiration and make it work for you.

• How to use your brand and business to not only inspire others, but get them to take action.

Join Tribe Unfiltered today: https://yolandarussell.ck.page/tribe

From almost getting kicked out of college for running a hair business in her teen years, Monica has always had the heart of an entrepreneur.

In this episode, she shares how she went from being a hairstylist to a nurse and is now a full-time entrepreneur and owner of Fleaux with Mo IV Hydration & Beauty, serving clients in both Atlanta and New Orleans.

Monica, has been a nurse for over 12 years with a specialty in infusion nursing.

She is full of spirit and breaks down how she overcame fear in starting her 'side hustle,' which has become her full time hustle. Mo, is also the founder of Nurse Speak Up, a platform for for nurses to share their true feelings in regards to the profession. More from Mo: https://fleauxwithmo.com/ @fleauxwithmo @nursespeakup Join Tribe Unfiltered: https://yolandarussell.ck.page/tribe

There is a stigma around mental health and it's extremely important to dive into that of the ones taking care of everyone else. In this episode, featuring Portia Wofford, we'll chat how her suicide attempt led her down the path to becoming a nurse.

Portia's passion for educating and keeping patients out of the hospital prompted her to start writing and blogging on nursing and health education.

Portia questioned whether she could make writing a career and that's exactly what she is doing and will be making this her full-time gig.

She is also the creator of No Nurse Alone, which is a community to support nurses' mental health and well being. This community features The "What's Your Number?" and free resources and virtual counseling sessions.

Portia is a nurse, writer, content manager, and a coach for other nurse writers. Portia strives to empower nurses with resources for their mental wellbeing. She also helps healthcare organizations and entrepreneurs create engaging content that connects and converts. More from Portia:

IG: https://www.instagram.com/thewritenurse/

Twitter: https://twitter.com/thewritenurse

- More from Yolanda: Join Tribe Unfiltered

www.yrussell.com

"Sometimes it's easier for other people to see the changes in you before you realize the changes that are happening in yourself." -SJS

I'm 9 days post social media break and I sat in the studio (aka our closet) to talk my reflections and the impact on our relationship.

Stefan also shares his own journey with alcoholism and the work he does every day to embrace more self-awareness on his path of sobriety.

I loved recording this--definitely a special moment.

Enjoy!

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I'm on my social media detox, but this episode from over a year ago about growing pains is still valid AF. Dive into this episode for 5 signs that you are growing! Trust me, it can feel crazy when you're on this journey, but rest assured that if any of these 5 things are happening to you--you need to lean ALL the way in and TRUST FALL with The Universe! Recap of the 5 signs of growth:

1. You question everything.
2. You distance yourself from people.
3. You have ideas/thoughts that you can't shake.
4. Things that used to feel good don't anymore.
5. You make changes that are HARD, but necessary.

A few things to help you transition:

1. Trust you have the answers
2. Journal to your higher self.
3. Everything will make sense to you at some point--even the good, bad, and the in between.
4. Let go and surrender that the way you thought life would be is allowed to change.
5. Decide to step up no matter what and go after whatever you want.

Lean in, trust, and STEP TF up girl...it's time to step into your best self.

Apply for a Breakthrough Connection call: www.yrussell.com/apply

Email me: [email protected]

More from me: www.yrussell.com