Packaging Unboxd with Evelio Mattos

By The Packaging Design PodcastArts Design

Packaging Unboxd with Evelio Mattos episodes

November 23, 2020 How 2 Recycle Labeling & Packaging Design | Ep 33
Kelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging.
Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and packaging designers towards best practices and sustainability certification.
Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com
In this episode we dive into the costs of becoming a member, what types of brands should join, and how much recycling rates have increased since the inception of How2Recycle. We discuss a variety of materials, the benefits of each, and how packaging design and sustainability have to work together to insure our future.
Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com
Please connect with Kelly Cramer on LinkedIn
Learn more about How2Recycle
Learn more about the Sustainable Packaging Coalition
Learn more about Green Blue
Connect with Evelio Mattos on LinkedIn
46 min
November 16, 2020 Consumer Tracking & Packaging Design | Ep 32
Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.
Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results?
Thanks to International Direct Packaging for their sponsorship: IDPdirect.com
Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab.
A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle.
Learn more about Package Insight. https://packageinsight.com
Connect with Dr. Andrew Hurley
Connect with Evelio Mattos
Thanks to International Direct Packaging for their sponsorship: IDPdirect.com
Thanks for listening.
30 min
November 09, 2020 Packaging Design for Purpose, Emotion, and Function with CBX | Ep 31
Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about:
Packaging design strategy, what it's like in a major brand strategy session
Setting benchmarks for success
How brands can communicate purpose using design cues on shelf
We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose.
Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers.
If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show.
Connect with Guests:
Audra Nebolini on LinkedIn
Chris Cook on LinkedIn
Learn more about CBX online
Connect with Evelio Mattos on LinkedIn
Our Sponsors:
Intl. Direct Packaging
Because IDP doesn’t source factories, they are the factory.
IDPdirect.com
Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
29 min
November 05, 2020 The Future of Online Packaging Design Education | Ep 30
What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps.
But what do you do when it’s something as technical as packaging science?
You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University.
Today’s guest is Dr Andrew Hurley - Associate Professor at Clemson University
Founder of The Packaging School.com
Today Dr Andrew shares how he started The Packaging School, some of the curriculum, and we discuss how this program is the future of packaging education for working professionals worldwide.
We also get into packaging sustainability and how to educate yourself when it comes to sustainable materials, certifications, and the questions you should be asking.
If you’re enjoying the show, please do leave us a review wherever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show.
Follow Dr. Andrew Hurley on LinkedIn
Get more information about PackagingSchool.com here
Follow Evelio Mattos on LinkedIn
Follow the Package Design Unboxd podcast on LinkedIn
Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
22 min
November 02, 2020 How to Design Packaging for a Smashbrand | Ep 29
Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand.
We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand.
Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product.

Connect with:
Michael Keplinger on LinkedIn
Smashbrand online
Evelio Mattos on LinkedIn

Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

Listen, Rate, and Review.

Thanks for Listening!
43 min
October 26, 2020 Packaging Design Education in Finland's Aalto University | Ep 28
Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.
Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education.
Connect with Markus Joutsela - LinkedIn
Learn more about the Pack-Age program - http://pack-age.aalto.fi/
Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture
Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/
Connect with Evelio Mattos - LinkedIn
Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com
31 min
October 12, 2020 Print Production for Packaging Design with COTY's Lisa Russac McDonough | Ep 27
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing.

We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education.

Lisa's Print Production class at https://mastermind.com available soon!
Connect with Lisa on LinkedIn
Connect with Evelio on LinkedIn
38 min
September 02, 2020 Rebranding Cannabis Packaging with Wick & Mortar's Jared Mirsky | Ep 26
In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.
Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.
Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design.
Did you enjoy the show? If you did, let us know and leave a quick review.
Connect with Jared Mirsky:
LinkedIn
Wick&Mortar
Instagram
Connect with Evelio Mattos:
LinkedIn
29 min
August 24, 2020 How to Create Packaging Guidelines That Grow Brands | Ep 25
We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.
Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.
Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's.
Connect with Logan on LinkedIn:
http://bit.ly/Logan_Steinfeld
Learn more about Coastwide:
https://www.coastwideprofessional.com
And connect with Evelio Mattos:
https://bit.ly/EvelioMattos
50 min
August 13, 2020 5 Unconventional Questions to Ask Before Designing Packaging | Ep 24
1) What is the product and how many skus will there be to start?
For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for.
2) How Much? What will the product retail for?
The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods.
3) How many?
What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands.
Don’t let the promise of high quantities tomorrow affect your decision making today.
4) When?
Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship?
5) How will the product be fulfilled?
This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging.
Learn More & Connect with Evelio Mattos:
https://bit.ly/EvelioMattos
5 min

About Packaging Unboxd with Evelio Mattos

From the publisher's feed

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.