Packaging Unboxd with Evelio Mattos

By The Packaging Design PodcastArts Design

Packaging Unboxd with Evelio Mattos episodes

July 22, 2021 Future-ready FMCG Packaging Design Strategies w/ ClarkMcDowall | Ep 53
Packaging designers have a superpower no other designer has. The ability to reach into the future and create it today. Learn the strategies Clark McDowall use to design packaging for Mars owned Nutro Pet Foods and legacy brand Palmolive. How to spot packaging trends without falling in love with transient trends? Applying this strategic vision to designing packaging with longevity and relevance to build a Future-Ready brand.
Nutro Packaging Design:
We discuss designing packaging for large to small skis and how systemic design works
Avoid following the industry and focus on the consumer's needs
Why the team landed in the direction they did and what was the brief
Palmolive
Making a legacy brand inclusive with small tweaks that mean a lot
Redesigning dish soap to sell an experience and values
Designing something positive for the planet by using ocean plastics
Designing something positive for people removing hands from the packaging
Learn more and work with Clark McDowall
Connect with Adrienne Muken on LinkedIn
Connect with Paul McDowall on LinkedIn
Connect with Evelio Mattos on LinkedIn
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Visit westpackshow.com to register for your free expo pass and use promocode unboxd to get 50% off the CannPack West Conference and other design and manufacturing technical conference tracks.
1 hr 6 min
July 14, 2021 Dissolving Zero Waste Packaging: PLUS Body Wash | Ep 52
Want to know how agencies are designing packaging for the future?
Where do packaging innovations breed? Where do you find packaging inspiration?
If you’re interested in designing forward thinking packaging that goes beyond just making bags and boxes, you gotta listen to this episode.
We talk with Daniel Lowe founder of Someone and Others, a design studio based in LA working on some of the countries most cutting edge brands.
Listen today and you’re going to walk away with some inspiration and learn a few things.
1) you’re going to get a history lesson on how packaging has evolved over the last ten years.
2) get a sense of how packaging will evolve into the next 20 years - I told you Daniel is focused on forward thinking packaging.
3) where to find inspiration to design packaging that doesn’t look like anyone else
So you want to get in touch with Daniel and his team?
Find Someone and Others here.
Want to connect with Evelio? Hunt me down on LinkedIn
*Get out of the house and go attend the largest West Coast packaging conference LIVE! In Anaheim!
It's called WESTPACK! Click here to register and use promocode UNBOXD to get 50% OFF CannPack West Conference and more!
Interested in sourcing packaging directly from the factory? Check out my friends at IDPdirect.com, they are the premier luxury packaging manufacturer where you buy your packaging direct from the factory - no middlemen, no distributors.
Learn more here
49 min
July 09, 2021 Recycling Packaging 1 Material at a Time w/ Simon Van Leuven | Ep 51
Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design.
Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash.
He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability.
You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven,
If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode.
Today you’re goin to get a few massive ideas.
1 - What happens to the various materials once they get to your local MRF
2 - New labeling requirements being implemented today
3 - Compostable packaging - is it a lie?
Make sure to take notes, and enjoy the episode.
Follow Evelio Mattos on LinkedIn for daily sustainable packaging information
Connect with Simon Van Leuven on LinkedIn
Subscribe to his podcast Think Beginning Not End
Support our sponsor IDP Direct, the luxury packaging manufacturer.
Get 20% off your custom packaging dielines from DieCutTemplates.com
54 min
June 28, 2021 How to Design Packaging for DTC with Last Crumb Cookies | Ep 50
How do you design packaging for DTC brands? How do you know how many boxes to buy when you haven't sold anything? How do you time your packaging buys when you're working with projections?
The founders of Last Crumb get into these details and many more. We learn how they developed the packaging that is winning awards and most importantly selling out their weekly cookie drops. At nearly $10 each cookie these cookies are flying off the shelf and growing this 10 week old start-up.
For online only brands packaging is critical, your packaging design has to sell the product after the purchase and validate the consumer's expectation by delivering a memorable unboxing. We dig into all of the details to bring you the lessons these founders have learned.
While you're at it, pour yourself a tall glass of milk and order up some Last Crumb Cookes. Make sure you're ready with Apple Pay or you probably not get to buy one before it sells out. - pro tip.
Sign up for Last Crumb
Learn more about Raf's Design Agency Truffle
Connect with Evelio
Download the Sustainable Packaging Guide
39 min
June 16, 2021 Designing Pride Month Packaging, Selecting Color & Typography, with Zipeng Zhu | Ep 49
In our conversation about packaging design for Pride month with Zipeng Zhu, why men's body wash has grip, and why it's important to share your work to build your network.
You'll also get, How Zipeng Zhu selects colors when designing packaging, fashion, or digital? Here's a secret his current favorite color is yolk :)
Harry's razors hired Zipeng Zhu to develop the packaging for the recent Pride packaging as well as developing all of the merchandise. Understand why design matters and how creative directing your own social media can lead to lifelong partnerships.
Support Zipeng Zhu's Dazzle brand and studio - Dazzle.supply
Follow ZZ on instagram -
@dazzle.supply
@dazle.studio
@zzdesign
48 min
May 28, 2021 Packaging Life Cycle Analysis w/ Neil Shackleton | EP 48
What is a Life Cycle Analysis (LCA) and how can you use it to make packaging decisions?
If you're a packaging buyer, a packaging designer, or packaging manufacturer this episode shares insights into the LCA process as well as the value of having a human in the loop to balance the data.
What questions impact data and how understanding the key areas of consumerism can determine the right packaging for you.
Learn how Medoola saves global consumer brands millions on packaging, retail, and supply chain processes.
_________________________________
Follow Neil Shackleton on LinkedIn
Learn more about Medoola
Follow Evelio Mattos on LinkedIn
Download your free Sustainability Guide
56 min
May 19, 2021 Sustainable Packaging Innovations from AB InBev| EP 47
AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging. We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table. We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process. How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging.
Listen and leave comments in LinkedIn.
Follow Keenan Thompson on LinkedIn
Follow Evelio Mattos on LinkedIn
Download your free Sustainable Packaging guide
Thanks for listening!
Make sure to subscribe!
50 min
May 07, 2021 Luxury Papers for Packaging - Fedrigoni | Ep 46
A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics.
This is episode 1 of the Package Design Unboxd, Paper Trade Show.
Watch the full video on our LinkedIn page
Connect with Annette on LinkedIn
Follow and support our sponsor IDP Direct
Connect with me, Evelio Mattos on LinkedIn
12 min
April 21, 2021 Product & Packaging Design Agency: Enlisted Design | Ep 45
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging under the same roof. Enlisted isn't just a packaging design agency, they develop and engineer products and establish the branding, delivering the complete turn key product.
We also learn about the power of Enlisted Design's tools for capturing user data from e-commerce interactions essentially give their team X-Ray specs into the minds of consumers. A data collection process that would have previously cost hundred of thousands is now baked into their process.
If you've ever considered launching your own agency, check out how Beau got started and see what the Enlisted team is forecasting as the future of packaging.
Follow Enlisted: https://www.linkedin.com/company/enlisted-design/
Connect with Beau Oyler: https://www.linkedin.com/in/beauoyler/
Support our sponsors:
Get factory-direct packaging manufacturing with https://www.IDPdirect.com
Download custom Die Cut Templates for over 700 packaging structures and inserts: diecuttemplates.com/UNBOXD
Connect with Evelio: https://www.linkedin.com/in/eveliomattos/
52 min
April 08, 2021 Is Plastic Packaging As Bad As You've Heard? | Ep 44
The number one rated plastics material expert, Dr. Chris DeArmitt talks about his research on plastic and plastic packaging waste. We discuss how to reduce waste, recycle more packaging, and what questions to ask when considering paper over plastics. According to Chris, his research shows that plastic is the greenest material available for most cases. Listen and you be the judge.
This episode is a real game-changer, everything you thought you knew might not be as you expect when you follow the facts.
Is plastic the right material for your packaging? I don't know, but this episode may help you ask better questions.
Links from the show:
According to the Engineering Forums Chris is the #1 rated plastics expert: Eng-tips.com
Learn more about Chris' work here: Phantomplastics.com
Download the first chapter of Chris DeArmitt's book a Plastic Paradox available at: Plasticsparadox.com
Connect with Chris on LinkedIn
Support our Sponsor IDPdirect.com the factory direct packaging manufacturer for luxury brands.
Connect with Evelio Mattos on LinkedIn
46 min

About Packaging Unboxd with Evelio Mattos

From the publisher's feed

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.