Packaging Unboxd with Evelio Mattos

By The Packaging Design PodcastArts Design

Packaging Unboxd with Evelio Mattos episodes

September 08, 2021 The Future of Antimicrobial Packaging with Danielle McWaters of DesignSake | Ep 63
Ever wondered what the future of packaging looks like?
You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike.
We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers.
That being said, antimicrobial coatings are trending due to covid, the current pandemic, but also looking to everyday hygiene of products we come into contact with.
Learn how DesignSake launched Matter, designed packaging for Nixit, and is building the next brand incubator near SF.
Here’s a few more take aways you’ll get from this episode:
1) If you can design for others, you can build for yourself.
Design Sake launched a new product into the market and we get into how agencies are taking ownership of the products they design.
2) Removing the responsibility of sustainability from the consumer.
3) How do you make packaging that is a reflection of who you are and meets your sustainability goals. How do you hold clients accountable? And how do you make clients as successful as you possible can?
4) The future pipelines of DTC brands and how designers need to think about material innovation, and should packaging be anti-microbial?

Connect with DesignSake
Learn about Matter
Connect with Danielle McWaters
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Connect with Evelio Mattos
Leave a review here
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Download your own sustainability guide for free
59 min
September 02, 2021 Black-owned Packaging Design Agency, Mind The Font | Ep 62
Kirk Visola, Founder and Creative Director of Mind the Fun, Co-host of Clubhouse's Kirk and Kurtts (Andy Kurtts), and Monday's with Marilyn (Kirk's mom) joins PDU to have a discussion about race and design. Kirk shares the experiences he's had as a black designer, learning that design could lead to a career, and his passion for comics.
We discuss everything from updating his LinkedIn profile with an image for the first time, interviews, his sketch process, and how design can take a couple days to a couples weeks.

Check out Kirk's amazing work here:
Connect with Kirk on LinkedIn
Connect with Evelio on LinkedIn
**Not G Rated**

1 hr 5 min
August 25, 2021 Saving Money with Logistics & Supply Chain Expert Thaxton Lipscomb | Ep 61
Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line.
Don't stoop low enough to break the law, just listen to this episode where Thaxton Lipscomb explains how to engineer your logistics to move your goods faster and cheaper. He lays out everything from materials to incoterms and how to save money by shifting responsibilities to sellers making them want to move the goods faster in order to get paid upon delivery.
Here's what you get in this episode:
1) What the hell is ECT? If you’re ordering packaging and it’s shipping in corrugated boxes, you need to know what ECT is. You’ll also get a few standards that you can use when quoting packaging. Yes, the quality of the cartons impact your overall costs.
2) This was new to me, they’re called INCOterms. Thaxton will explain how to leverage incoterms to create a sense of urgency in delivery but also how you can shift the responsibility to the seller. Not only that it can allow you to shift costs back to the seller and determine who is responsible for payment and when.
So save money and get things faster.
3) One of the biggest trends coming for 2022. Reverse logistics!
Forget the color of the year, brands don’t really care about superficial trends right now. It is all about consumer experience and saving money. Really it’s about saving money.
Reverse logistics does both.
4) I know I usually give you three things, but this one is so good I gotta tease it. Thaxton explains how they saved money and redesign time by changing the truck type instead of redesigning the packaging to correct transit damage.
You have to listen to this because you won’t believe it.

Connect with Thaxton Lipscomb on LinkedIn
Connect with Evelio Mattos on LinkedIn
And download your free sustainability guide here.
1 hr 1 min
August 20, 2021 Plastic: Good or Evil? A Clubhouse Debate | Ep 60
Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material?
In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmitt Plastic Scientist and author of A Plastic Paradox joined Pierre Paslier CEO and co-founder of NOTPla to debate plastic packaging. Regardless of which side of the aisle you sit on, you need to listen to this episode.
The goal of this episode is to share points on both sides that expose the debate brands are afraid to have because they don't know who to believe.
WARNING:
Recording quality is crap. I'm sorry.
But listen to it anyway, there is a lot to learn and think about in this episode.
Learn more about Pierre Paslier and NOTPla, it's a seaweed based material capable of replacing plastic in specific applications. It's so sustainable you can eat it.
You can download Chris DeArmitt's new book and decide for yourself.
Connect with Evelio Mattos on LinkedIn
Follow Package Design Unboxd on LinkedIn
Please subscribe, rate, and review.
Download your own sustainability guide here
44 min
August 18, 2021 How to Launch a Packaging Design Agency and Get Clients | Ep 59
Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients.
Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder.
Connect with Andy on LinkedIn
Email Andy at Buttermilk Creative
Connect with Evelio on LinkedIn
Download the free sustainable packaging guide
53 min
August 10, 2021 What's It Take To Design Cannabis Packaging | Ep 58
How do you design packaging for a product and an industry that's not fully legal, and changes regulations daily? Rick Fitzgerald joins us to share his insights into cannabis packaging and how to get started designing for cannabis packaging.
If you want to begin designing packaging for cannabis, you’re going to love this episode. If you’re already designing packaging for Cannabis, you might learn something too!
You’re going to learn 3 super major things.
1) State regulations, why you need to work with a pro
2) The opportunities in structural engineering CR packaging
3) The requirements for designing graphics on cannbis packaging.
Also some insights into the cannbis industry as a while, and Rick drop his prediction for countrywide legalization!
Connect with Rick on LinkedIn
Check out his cannabis travel company InnDica here
Connect with Evelio on LinkedIn
Download your free sustainability guide here
1 hr 6 min
August 05, 2021 What the Hell is Sustainable Packaging Anyway? |Ep 57
What the hell is sustainable packaging anyway? Evelio continues the conversation over drinks to help you identify ways to make your packaging more sustainable and building your brand. It's another late night and Evelio's drinking again letting loose on what it means to be sustainable.
He breaks down the old adage of Reduce, Reuse, and Recycle and what that means to a brand and to a designer.
You'll get something out of this episode, even if it's just a laugh. Evelio takes sustainability seriously and wants to make sure you get the straight dope from his experience.
Follow Evelio on LinkedIn
Download your own Free copy of the Sustainability Guide
30 min
August 03, 2021 Sustainable Packaging & The Packaging Revolution | Ep 56
50 years ago Fabrice was picking up trash in his village, 20 years later he launched one of France's most famous packaging design agencies. Today Fabrice Peltier, world renowned author, shares with us what he's learned about sustainability and why we're in the middle of a revolution.
Get ready to fight for your planet because this revolution isn't jut limited to packaging, it's about product, logistics, consumerism, and everything in between. He explains the confusing nature of sustainability, how Europe differs from the Americas when it comes to recycling packaging.
Fabrice's book The packaging Revolution is a must read, and it's written in simple terms so anyone without packaging design experience can learn to make more sustainable packaging decisions.
All in all, you’ll get at least 3 key takeaways.
1) How to trendspot 20 years into the future.
- seriously he’s got a great process that beats mine and I just work 5 years in the future. So I’m going to start putting this process into play for myself.
2) How to help brands make the right choices in materials, processes, and give them a clear picture of what sustainability can mean for them.
- If you’re not already helping brands make these decisions, you’ll gain some insight into how to do this.
3) Compostables. Yes we get into compostable plastics and we get a European angle on this material. We also get into some of the laws passed around these materials and packaging.
We discuss the Packaging Revolution, and learn that the reason it’s written our in such simple terms that anyone can understand is that Fabrice is also the author behind the French version of Design for Dummies!
You can pick up Fabrice Peltier's books here!
Connect with Fabrice Peltier on LinkedIn
Connect with Evelio Mattos on LinkedIn to get daily packaging insights
Support our Sponsor WESTPACK use promo code: UNBOXD for 50% off!
Download your free sustainability guide here.
1 hr 4 min
July 29, 2021 Top 10 Secrets to Designing Sustainable Packaging Revealed | Ep 55
What the hell is sustainable packaging anyway?
It's late, and I'm going to rant about everything I know and how to approach sustainable packaging design.
You're going to learn a few things in this one:
1) What questions to ask you supplier, manufacturer, and yourself before you embark on the road to sustainable packaging design.
2) Materials, we're going to have a heart to heart about materials. Paper, plastic, and alternatives what they are and how they work. Some we're just going to say no to.
3) Where to begin looking for sustainable solutions that impact your packaging's sustainable story. It's not where you would think, but it's where you'll make a difference.
Leave a comment or review, would love to hear if you like this type of episode. If you do I may just do more of them.
Support our sponsors:
WestPack - They're California's first live conference! Excited it's about packaging!
Use promo code UNBOXD to get 50% admission to various tracks including the cannabis track.
IDP Direct - these guys make amazing retail packaging for global brands. They also have a great sustainability guide available for free, check it out here and get started on your path to more sustainable packaging.
Follow me on LinkedIn and leave a comment about this show. You'll get a few sustainable posts a day on Linkedin and be able to network with other like minded packaging people!
55 min
July 27, 2021 Sonos Packaging : How to Design Packaging for a Sustainable Future | Ep 54
Jeremy Etchison & Ben Blanchard are the dynamic duo behind SONOS' Roam packaging. Their team of designers and engineers executed what can be called the future of sustainable tech packaging. A completely recyclable product pack that uses custom paper wrapped corrugated board and molded fiber inserts to cradle and present the ROAM speaker.
We discuss how sustainability was the Northstar that led to Sonos' packaging design for the ROAM and all future Sonos products. We learn about custom papers, molded fiber inserts, and the necessity of designing within a grid for multi SKU packaging.
Connect with Jeremy and Ben on LinkedIn
Tag Evelio in your LInkedIn posts about packaging
Support the sponsors that support the PDU (Package Design Unboxd) podcast:
Intl. Direct Packaging, the factory direct packaging manufacturer known for sustainable packaging manufacturing
WESTPack, California's first live conference! And it's a packaging conference. Sign up for your tickets here use promo code: unboxd to get 50% off various tracks
54 min

About Packaging Unboxd with Evelio Mattos

From the publisher's feed

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.