Packaging Unboxd with Evelio Mattos

Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies.

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

*Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more.

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How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs.

By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success. 

Learn how Asa's process works and what you can do to implement some of his learnings into your process today.

Submit your work to Pentawards

Connect with Intertype Studio

Connect with Asa Cook

Contact Evelio Mattos

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Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map. 

If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter. 

Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered. 

Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers.

Enter your packaging at Pentawards today

Connect with the Pentawards team on LinkedIn

Follow Evelio on LinkedIn

Have you ever tried to write a Package Design Proposal and didn't know where to start? 

We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client.

Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and the tighter the parameters you set up for your packaging design project, the better your design will be.

Listen and drop us a line with any thoughts, questions, or anything you'd like to learn more about.

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I just bought an NFT solely for the packaging design. Insane? Probably.

I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. 

I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable. 

So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.

Listen and follow with any questions on my LinkedIn:

Evelio Mattos on LinkedIn

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Learn how to avoid the packaging design mistakes every brand makes.

What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity.

We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make.

This is part one in a series of packaging mistakes and how to avoid them conversations that will help you save time, money, and most importantly deliver a memorable unboxing experience to your consumer.

As I've always said, packaging was UX before UX was UX.If you're not designing for user experience you're wasting your time.

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Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. 

In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone.

3 things you’ll get from this episode:

1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again.

2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you.

3) Allow yourself to get lost in the work.

Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones.

Links from the show:

Gene Portnoy on LinkedIn

Evelio Mattos on LinkedIn

IDP Direct - Factory Direct Packaging

Diecut Templates - Packaging Dielines

Specright - Packaging Specifications Management

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Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development.

Here's three nuggets you're going to walk away with:

1) The importance of design for manufacture

2) Size and the sustainable package

3) How color competes for attention on shelf

We'll hit this and a bunch more with Matt Nuccio of Design Edge.

Do me a favor and subscribe and rate the podcast where ever you listen to podcasts.

Links:

Matt's Company: Design Edge

Matt's Linkedin: Follow Here

Evelio on LinkedIn: Follow Him Here

Buy a Sustainabull Unboxing Club and support the pod here

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Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including:

How to further your career before it even starts.

How packaging design programs at FIT NY & Parsons differ

New curriculum to prepare students for the future of packaging

Innovations, ideation process in education, and embracing failure early

Major changes to packaging, trends for 2022 - 2025

Show links:

Aaron Brashear on LinkedIn

AaronBrashearDesign.com

FIT NYC

Parsons New School

Loftware Project Management

Adobe

X-Rite

Esko

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

Specright

There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tuning in you’ll discover a list of things that you can do when you're designing sustainable packaging to ensure that it is, in fact, sustainable. You’ll hear the story about the launch of a new product for a luxury brand and what Evelio learned from their refusal to use packaging that was as recyclable as it claimed to be. Evelio then breaks down a list of myths and commonly held misperceptions about sustainable packaging as well as practical steps to take in the future. To find out where you can get the right information, what questions you should ask of whom, and what actionable steps you can take to create truly sustainable packaging, tune in today!

Key Points From This Episode:

Links Mentioned in Today’s Episode:

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

NAPA Baltic

Tom Szaky

TerraCycle

Loop

Intl. Direct Packaging

Specright

Package Design Unboxd