Packaging Unboxd with Evelio Mattos

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position.

We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. 

From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.  

Connect with Chloe Templeman

Learn more about Big Fish

Learn about Pentawards

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. 

In this episode you are going to get 3 big things:

1) What happens during a strategy workshop that shapes the brief

2) What information you need to gather before it hits design

3) How to get your logic straight before you bring the magic

Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's. 

Links:

* Bigfish

* Chloe Templeman

* Pentawards

* Evelio Mattos

Interested in watching vs just listening? Subscribe to PDU on Youtube

Other episodes you might enjoy:

Vincent Villeger, What is Luxury Packaging

Mat Bogust Founder of Think Packaging NZ

Tom Szaky Founder of Loop, What is Sustainable Packaging

Pierre Paslier, Designing Packaging from Seaweed

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Pick up a death metal PDU hoodie 🤘🏽here

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective. 

What's effective? Well, selling your product and being sustainable.

In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers to walk through every step of the brand's packaging to the consumer. What we uncovered was magical.

Listen and get out from behind your computer to improve your packaging design.

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year.

So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends!

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Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. 

In this episode you'll get a few key insights:

1) How to stand out and get noticed by potential clients or employers

2) Your responsibility to the consumer as a packaging designer

3) How niching down in your industry can help position you as an expert

And a ton more.

---

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

---

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick?

In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process. 

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

---

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

---

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start.

If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future episodes of PDU.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

---

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

---

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? 

The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product.

In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand.

Please join me in listening to this packaging design.

Connect with Pentawards here

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

---

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

---

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees. 

Connect with Matt here

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

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Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

See Scott Biersack's work here

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. 

Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type.

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

---

Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

See Scott Biersack's work here

---

*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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