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Beau Peck Director of Marketing and Zero Waste at The Pro Recycling Group, breaks down the value for packaging designers to understand what happens to your packaging once it's discarded. We talk about the benefits of pre-sorted recycling of packaging and the downsides to closed lid systems. We also touch on the confusion caused by mixed packaging materials, compostable packaging, and film laminates used in pouch packaging.
The rising use of mono material packaging is a key finding, and something to consider for packaging designers looking to move into more sustainable packaging.
Recycling isn't a single system operating under a single protocol, depending on where you live you will experience differences in collection. Beau explains source separation recycling popular in rural areas and small towns. Just because you have curbside closed lid recycling in your area, doesn't mean you design for these commingled systems. Packaging designers need to consider the realities of a global recycling systems.
Learn more and contact Beau Peck here:
Linked In:
https://www.linkedin.com/in/beau-peck-21a86713/
Interwest Paper:
http://www.interwestpaper.com
Connect with Evelio Mattos on Linked In:
https://www.linkedin.com/in/eveliomattos/
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Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging.
Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands.
If you are considering bespoke package design you'll want to know Vincent.
Resources:
Vincent Villeger Consultancy
Follow Vincent on LinkedIn
Follow Vincent on Instagram
Contact me, Evelio Mattos on Linked In
In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone. If you're thinking about sustainable packaging, you are going to want to listen to her tips before you get started designing your next package. Show Resources:
Square 1 : https://www.sq1.nz
Nikki Withington : https://www.linkedin.com/in/nwithington/
Additional Resources:
Book to Read:
The Future of Packaging by Tom Szaky
Connect with Evelio Mattos
Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
Get a glimpse of Package Design Unboxd, new podcast that dives into everything package design from around the globe.
Want to learn everything you need to know about package design? Listen to the experts from around the world and join in by asking questions online via Linked In.
Looking forward to sharing our conversations as we discuss everything from user experience to sustainability and design development to engineering. Subscribe.
Contact Package Design Unboxd
Soundtrack by:
Stoned by Alexander Nakarada | https://www.serpentsoundstudios.com
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