Packaging Unboxd with Evelio Mattos

If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags.

The impact of anti-dumping and countervailing duties on paper bags imported into the US. Evelio explains that certain countries may be providing subsidies for paper bags, making it difficult for US brands to compete. The investigation aims to determine the subsidy rates for different countries and factories. The host emphasizes the importance of understanding these duties and their potential impact on businesses and consumers.

Key Takeaways:

About The Guest(s):
Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity.

Support our Sponsors:

Tired of working with middlemen and ready to buy packaging? Go direct: IDPdirect.com

Don't know your B flute from your E flute? Get your packaging specifications under control: Specright.com

Summary:
Evelio Mattos and Nick Longo discuss the use of AI in design and how it can revolutionize the industry. They explore the process of using AI to generate design concepts and how it can be integrated into a portfolio to showcase innovative thinking. They emphasize the importance of transparency when using AI in client work and the potential impact it can have on the design industry. Nick and Evelio also discuss the benefits of using AI in various design projects, including packaging design, car design, and advertising.

Key Takeaways:

**About The Guest(s):**​- Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.​

**Summary:**​Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Hoste. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Hoste Cocktails product line.​

**Key Takeaways:**​

1. The new packaging for Hoste Cocktails is designed to create an immersive and sensory experience.

2. The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions.

3. The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience.

4. The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork.

5. The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions.​

**Quotes:**​-

"The packaging is like an experience in and of itself." - Robby Haynes-

"The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek-

"Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek

About The Guest(s):

Support the Sponsors

Need truly factory-direct luxury packaging for established brands? Check out IDP Direct

Are your packaging specifications out of control and hard to find? Then you need Specright!

About The Guest(s):

Evelio Matos is the host of the podcast "Packaging Unboxed" and an expert in packaging design. He is passionate about exploring the intersection of packaging and artificial intelligence (AI) and how it can revolutionize the industry.

P is an artificial intelligence co-host on the podcast. P is knowledgeable about AI and its applications in packaging design. P provides insights and answers questions about the role of AI in the industry.

Summary:

Evelio Matos interviews P, an artificial intelligence co-host, on the podcast "Packaging Unboxed." They discuss the role of AI in packaging design and its potential to revolutionize the industry. P shares various tasks that AI can perform, such as generating new packaging design concepts, optimizing package dimensions, and developing sustainable packaging materials. They also explore the ways AI can enhance the packaging experience for consumers, including augmented reality packaging and personalized packaging. The conversation delves into the challenges of sustainability and greenwashing in the industry. P emphasizes the importance of transparency and accountability in packaging design. The discussion concludes with a reflection on the future of AI as both a creator and consumer, and the potential impact on the global economy.

Key Takeaways:

Quotes:

Connect with our Sponsors:

Established Brand Looking to Work Directly with Packaging Manufacturers? Check out www.IDPdirect.com

Don't know your board weight from your elbow? Check out www.Specright.com the only specifications management team you'll ever need.

Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market.

Mariano Lesser es un experto en envases y fundador de Aktiva, una empresa especializada en envases de lujo sostenibles, logística y diseño. Con años de experiencia en la industria, Mariano se ha convertido en un socio confiable para las marcas que buscan crear soluciones de empaque ecológicas.

Mariano también destaca el papel de la inteligencia artificial avanzada en la industria del empaque y el valor del artesanado en la creación de envases personalizados y de alta calidad. Explica el proceso de crear tableros de ambiente, bocetos y representaciones para dar vida a los conceptos de envase. Mariano concluye discutiendo el futuro del envase de lujo y su potencial en los mercados internacionales.

Aprenda mas sobre el packaging con: www.IDPdirect.com

Y como las especificaciones de el packaging pueden ayudar a su negocio con www.Specright.com

Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found the perfect canvas to unleash her creativity.

The recent Halloween packaging design is a testament to Chobani's commitment to surprise and delight consumers. Inspired by the fashion industry, Chobani wanted to create packaging that changed with the seasons, just like clothing styles. The goal was to create a billboard effect on the shelf, capturing the attention of shoppers and compelling them to pick up the product.

To achieve this, Chobani themed each flavor for Halloween, giving them playful and spooky names like "Ghost Story S'mores" and "Cookie Monsters and Cream." The colorful backgrounds added a touch of vibrancy to the natural packaging, making it stand out on the shelf. The illustrations for the Halloween packaging were created by the talented artist John McNair, whose spooky style perfectly captured the spirit of the season.

But Chobani didn't stop at just the packaging design. They also incorporated an augmented reality (AR) experience through scannable QR codes on the packaging. By scanning the code, consumers can play a virtual trick-or-treating game on their phones, knocking on doors to collect treats. This interactive experience adds an extra layer of fun and engagement to the product, making it even more appealing to consumers.

The limited edition nature of the Halloween packaging adds to its appeal. Limited edition products create a sense of exclusivity and urgency, driving sales and encouraging consumers to collect them all. However, Chobani recognizes that there is a limit to how many limited editions they can release without diluting the impact. They carefully select the moments and themes that align with their brand ethos and purpose.

Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation. While they have various product lines targeting different consumer segments, they all ladder up to the same brand purpose. This consistency builds trust among consumers, allowing them to make the leap from one product to another with confidence.

Packaging plays a crucial role in conveying trust to consumers. It is the first point of contact between the brand and the consumer, and it must communicate the brand's integrity and quality. Chobani's packaging design achieves this by incorporating elements of craft and storytelling. The team draws inspiration from various sources, including art forms like painting and illustration, to infuse beauty and soulfulness into their designs.

In conclusion, Chobani's Halloween packaging design is a testament to their commitment to creativity and innovation. By incorporating playful themes, vibrant colors, and interactive elements, Chobani has created packaging that surprises and delights consumers. The limited edition nature of the packaging adds to its appeal, driving sales and encouraging consumers to collect them all. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation and consistent brand purpose. As Chobani continues to push the boundaries of packaging design, we can expect more exciting and innovative creations in the future.

Links:

Get packaging from the masters:

IDPDirect.com

Spec management for packaging:

Specright.com

Connect with:

Lauren

Evelio

Adam

Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlights the need for a skilled workforce. He also discusses the role of automation in sustainability and reducing waste. Tom encourages designers to consider the practical implications of their designs and to collaborate with the entire supply chain to ensure manufacturability. He highlights the upcoming Pack Expo in Las Vegas as an opportunity for designers to learn about automation and see it in action.

Key Takeaways:

Register here for PACK EXPO Las Vegas:

Watch on YouTube:

https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G

Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section.

Key Takeaways:

Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry.

**Summary:**

In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations.

**Key Takeaways:**

1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle.

2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals.

3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions.

4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets.

5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates.

6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom.

7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential.

Connect with Evelio Mattos on LinkedIn here.

Connect with Judith Fiedler on LinkedIn here.

Learn more about La Prairie here.

Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com

Start managing your packaging specifications and get ahead of EPR regulations worldwide with Specright.com

Create custom packaging dielines, 3D renders, and presentation ready models on Pacdora.com

Get your videos turned into clips with Clipsninja.com