Packaging Unboxd with Evelio Mattos

By The Packaging Design PodcastArts Design

Packaging Unboxd with Evelio Mattos episodes

July 28, 2023Sustainable Packaging: 3 Essential Questions Unveiled | Ep 142
Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging.
He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals.
While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging.
He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively.

Connect with Evelio Mattos on LinkedIn

Key Takeaways:
Define what sustainability means to your brand and identify your company's environmental goals.

Educate consumers about sustainable packaging and make recycling as simple as possible for them.

Consider the availability of sustainable packaging options that meet your brand's needs and quantities.

Understand the regulatory environment and ensure your packaging materials comply with relevant laws.

Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials.
Quotes:
"Consumers are demanding sustainable packaging, but they often don't even know what sustainability means."

"You have to make it as simple as possible for that consumer to take it, bin it, forget it."

"Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup."

"You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?"

"There are challenges with every decision you make. There are trade-offs."
13 min
July 21, 2023 Social Media Playbook, How Packaging Answers got to $1 Million in 2 Years | Ep 141
Joe Purcell explains how social media grew his packaging company from $0 to $1,000,000 and how he's planning on taking it to $20 Million in the next few years.

Joe Purcell owns and tuns Packaging Answers a packaging company based in the UK, a country not known for its use of social media. Identifying this opportunity Joe's team is leaning into social media to grow Packaging Answers.

Learn more about Joe: https://www.linkedin.com/in/joepurcellpackaging/

Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/

Support our Sponsors:
Packaging Specifications Management: https://specright.com/

Factory Direct Packaging:https://idpdirect.com/

Custom Packaging Dielines: https://www.pacdora.com/
40 min
July 12, 2023 Illustrator's A.I. Tool Packaging Designers Need to Use NOW | Ep 140
Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now.

Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging.

Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster.

Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn.

Connect with Evelio on LinkedIn Here
Follow us on YOUTUBE Here

Get our FREE A.I. for Packaging Designers Guide to Midjourney book here!

If you're in packaging then you need to check out our Sponsors:

Need to produce retail packaging and want to avoid distributors and buy packaging direct from the manufacturer? Check out IDPdirect.com

Need to be prepared for EPR regulations and have all of your packaging specifications in one place? Check out Specright.com

Don't have time to create custom dielines? Use A.I. to make the most complex dielines in seconds using Pacdora.com
7 min
July 07, 2023 Creative Papers For Packaging Designers from My Cordenons | Ep 139
My Cordenons is a paper mill that's been making paper for packaging designers in Italy since the 16th century. Today this innovative paper mill is pushing the boundaries of sustainable packaging solutions with customized papers that use brand's production waste.

Evelio Mattos of Packaging Unboxd finds out what makes this paper so special and why packaging suppliers should be asking for My Cordenons the next time they have to make merchant boxes or gift packaging.

Learn more at My Cordenons

Connect with Evelio on LinkedIn

Connect with Katia Tedeschi on LinkedIn

13 min
July 04, 2023Balancing Design and Sustainability in Packaging | Ep 138
Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others' opinions.

Key Takeaways:
Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities.

Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable.

Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste.

Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals.

It is important for designers to be true to themselves and not worry too much about others' opinions.
Quotes:
"You can't be a designer and appreciate design, but then also on the flip side, just only focus on sustainability."

"Don't create things that you don't need. Don't create more waste when it's not necessary."

"As a brand and as a designer, your job is to sell more product."

"You don't have to be just one thing to everybody. Just be true to yourself."

"It's an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don't like it, don't worry about it."
6 min
June 22, 2023 Package Design 3 Tips Unboxed / How to Specify Paper / What is Headspace / What are Offline Processes | Ep 137
Evelio is here with another breakdown of package design processes and what to consider when designing packaging.
In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes.

Learn how to design packaging with Packaging Unboxd Podcast

Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!

Connect with our Sponsors:

⁠IDP Direct - Sustainable Luxury Packaging Manufacturers⁠

⁠Pacdora - Ai enhanced packaging dielines and 3d mockups⁠

⁠Specright - Your specifications management platform⁠

⁠Connect with Evelio on LinkedIn⁠

⁠Learn from the best on Youtube!⁠

Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
20 min
June 21, 2023 How Designing Packaging with Ai Took Me Around the World in 30 Days | Ep 136
Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow.
Throughout the episode, Evelio reveals the power of AI in enhancing creativity and revolutionizing the packaging design process. Drawing from his extensive experience, he takes us on a deep dive into the innovative applications of AI, including the revolutionary midjourney platform and the implementation of ChatGpt. Through real-world examples, Evelio showcases how AI can be harnessed to unlock new levels of inspiration and transform the way designers approach their craft.
From visual ideation to creating moodboards, from crafting marketing mockups to developing new structural constructions, Evelio shares diverse use cases of AI in the design process. Gain valuable insights into how AI can assist designers in generating unique ideas, streamlining workflows, and ultimately, pushing the boundaries of what is possible in packaging design.
Whether you're an aspiring designer, a packaging enthusiast, or simply curious about the intersection of technology and creativity, this episode is a must-watch. Join us as we explore the limitless possibilities that arise when artistry and artificial intelligence converge.

Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!

Connect with our Sponsors:

IDP Direct - Sustainable Luxury Packaging Manufacturers

Pacdora - Ai enhanced packaging dielines and 3d mockups

Specright - Your specifications management platform

Connect with Evelio on LinkedIn

Learn from the best on Youtube!

Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
23 min
June 07, 2023 Packaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135
How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.

Connect with Danielle Beal, click here.

Connect with Evelio, click here.⁠

⁠Join the Packaging Pact, click here!⁠

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📦 Support the pod by leaving us a review ⁠⁠here.⁠⁠

Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!

Sponsor Links: Sustainable Packaging Manufacturer -⁠⁠ IDP Direct⁠⁠ Specifications Management -⁠⁠ Specright⁠⁠ Get packaging templates, Dielines, and mock-ups - ⁠⁠Pacdora - USE UNBOXD50 for 50% off⁠⁠
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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠⁠YouTube here⁠⁠.
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Listen to these episodes next:
⁠⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠⁠
⁠⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠⁠
⁠⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠⁠
⁠⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠⁠
⁠⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠⁠
⁠⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠⁠
⁠⁠Building a 700 Million Dollar Brand with Packaging Design, Founder of Liquid Death Mountain Water Mike Cessario⁠⁠

#packaging #design #privatelabel

Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
49 min
June 05, 2023 Who Knew Luxury Labels Were a Thing? Fedrigoni Self Adhesives Live from Packaging Premiere Milan | Ep 134
What is the latest in luxury labels for packaging? Micol and Alina of @FedrigoniSelfAdhesives share their newest Replay labels made from recycled liners.
Learn what luxury labels mean to your product and how Fedrigoni can help you select the right material and adhesive for your next packaging program.
21 min
May 22, 2023 Live at Packaging Premiere Italy with James Cropper Colourform Sustainable Moulded Fiber Packaging | Ep 133
Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers.

In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market.

Audio is a bit noisy as this event was packed with visitors and our booth was teaming with people come to watch the live recording.

Topics covered include Trends, Materials, Sustainability, Packaging Manufacturing, Branding, and even touch on Artificial Intelligence based packaging design as covered in our Keynote presentation.

Sponsors:
Pacdora.com - Custom dieline creation and rendering app

IDPdirect.com - Luxury packaging manufacturer with global delivery and factory-direct production around the world.

Specright.com - Packaging specifications management and sustainability support
19 min

About Packaging Unboxd with Evelio Mattos

From the publisher's feed

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.