If you're a social media marketeer, you've probably wondered why brands still spend so much money on traditional marketing tools like billboards and TV ads when paid social offers a much more targeted and direct means of speaking to probable customers. 

Well, there are pros and cons to both and so to understand how best to target your audience with your message, Alex and Joe welcome back Liam Davies, Head of Paid at Campfire. Liam offers his insights into how to use Paid Social effectively and why brands may still use traditional strategies.

Head to Campfire’s website http://campfire.co.uk to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire.