Genius Network

Pain Is Good: How To Use The Strongest Driver of Change To Make More Sales with Jody Williamson at Joe Polish’s Genius Network - Genius Network Episode #123


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If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/123.

Here’s a glance at what you’ll learn from Jody Williamson in this episode:

  • Pain Is Good: How To Use The Strongest Driver of Change To Make More Sales
  • Why selling features and benefits is often a mistake and what to do instead
  • Jody shares his definition of pain and the big four emotional motivators
  • How to use the power of pain to more effectively sell your ideas, products and services
  • Three steps for becoming more influential and getting almost anyone to take action
  • One of the most profitable ways you can use pain to make more money AND make people’s lives better
...more
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Genius NetworkBy Joe Polish

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