In this episode, we talk about how to use Direct Mail to generate leads. Although it may seem old school, Direct Mail as a marketing channel is still surprisingly effective, especially for home-based services. Our guest is Brandon Pierpont, the founder of Painter Marketing Pros and author of the APC magazine column: “Painter’s Playbook.” He walks us through the kinds of Direct Mail, and how to ensure you get a solid ROI.

https://paintmag.com/

Combining companies can be tricky. You have to somehow mesh different tech stacks and culture. Done right, the whole is greater than the sum of its parts. Done wrong, and you have a chaotic mess that could bankrupt both businesses. In this podcast, we talk to two contractors in the midst of a merger, to hear what they’ve learned along the way.

Sponsored by BEHR 

APC: https://paintmag.com/

Commercial projects are a whole different beast than residential. They are longer – months, not days – and often require an enhanced degree of professionalism. If you are a painting contractor who does both residential and commercial, you might even need to hire two separate teams or at least estimators. In this podcast, we talk to two painting contractors about how to add commercial painting to your residential business and what to expect.

Guests: Maggie Kuyper and Chris Elliot 

Sponsored by HYDE 

APC: https://paintmag.com/

Hispanics are the fastest growing demographic in the painting trade. Juan Vasquez of Illusions, Inc., brings the Hispanic perspective and offers advice on how to handle hiring and management. Juan also talks about the upcoming PCA En Español as well as the newly released APC En Español.

If you're struggling to gain traction in your business, listen to Michal Cheney of No Drip Painting. Her secret sauce of kindness and confidence empowers her to create a painting company that reflects her ideals. And she's sharing her experience through the PCA's popular Women in Paint event.

Sponsored: by BEHR & HYDE

Reviews have a huge impact on your business. Five-star writeups are a big boost! But a few negative reviews can be ruinous. Chris Kiefer of Boolean explains the art of generating great reviews from your customers. (Plus: Andrew’s just had dental work, and his face is, well…half frozen?)

Sponsored by: BEHR & HYDE

3M™ makes a lot of useful products for contract painters. In this sponsored podcast, we get tips from three 3M™ experts on how to best utilize a variety of products, including respirators, sanding equipment, and tapes.

What’s the difference between marketing and branding? In this podcast with Lacie Ilsley, president and owner of Ai Painting Plus, we explore how to manage your brand. Lacie talks about all the channels to express your brand – from social media to radio jingles – with examples of success from companies who have mastered the brand game.

Sponsored by BEHR & Hyde

Two painting contractors from Michigan, each with very different opinions on the issue of subcontractors. John MacFarland makes the case that hiring W-2 workers is the best way to build a solid company culture. Brad Ellison says subcontractors were key to rapidly scaling his company. There are no losers in this clash of champions.

Proper priming leads to the best finish. In this sponsored podcast, we talk to Zinsser’s Director of Brand Marketing, Frank Glowacki, and Director of Product Management for Architectural Coatings, Nate Hardy. They talk about spraying primer, sanding between primer coats, what every pro painter needs to know about primers, and under-the-radar primers that can make a huge difference. Join us for an informative discussion.