In this solo episode, H (Helen Marshall, founder of Primal Alternative) shares how you can start a fulfilling, flexible bake-from-home business — even when the economy feels like a mess.

Right now, it’s easy to feel stuck. The headlines are full of rising costs, job insecurity, and global uncertainty. When fear is in the air, the natural response is to freeze — to put off dreams, play it safe, and wait for “the right time.”

But what if now is the right time? What if the economy being “a bit crazy” is actually the perfect window to create something small, grassroots, and meaningful?

In this episode, H walks you through:

Plus, she answers real listener questions like:

Whether you’re looking for more meaning, freedom, or simply something that fits around your real life — this episode is packed with grounded encouragement and next steps.

🌟 Links & Resources:

🔗 Register for the free masterclass:

📲 Explore the Primalista Licence:

💬 Want to chat with H? Book a free 30-minute call:

🎁 Special Bonus (ending soon!):

The Baking Business Starter Kit (worth $900) is available for free when you join as a Primalista — but it’s being retired on June 20, 2025.