How NOT To Start A Damn Brewery: the podcast

Pappy Slokum & Sockdolager Brewing - Jeff & James


Listen Later

Those of us who pay attention to this podcast know that the future is uncertain for the craft beer industry overall. But the beer people in Abilene, TX are feeling the bubble burst maybe a little bit more than most cities.

In the first two months of 2023 Abilene lost half of it's breweries. One in January and the other one in February. The had both fought to stay afloat for years and even knowing the other was leaving, neither felt the market in Abilene could support them.

I caught up with Jeff from Pappy Slokum and James from Sockdolager Brewing and they agreed to do a collaboration interview.

They both experienced struggle, strain and the eventual collapse of their breweries. They both cited a market that is unsustainable and distributors that didn’t put their needs first. And they both wished the next generation of brewery owners the best - even if they weren’t sure how they’d get it.

Maybe most importantly, both Jeff and James seemed surprisingly at peace with their decisions to permanently lock the brewery doors and saunter away from the businesses they built from the ground up. Even after describing them as their babies.

I believe the story of Abilene’s Craft Collapse of 2023 is a harbinger of what’s to come in the next few years in the US craft beer industry. Listen in and let me know if you agree.


Follow Pappy Slokum

Facebook

Twitter

Instagram

Follow Sockdolager Brewing 

Facebook

Instagram


Episode Sponsored by:

Brewery Direct

Simpson Motorcycle Helmets

Leapfrog Promotional Products

Advertise your business here and reach the smartest people on craft beer. 

...more
View all episodesView all episodes
Download on the App Store

How NOT To Start A Damn Brewery: the podcastBy Kelly KfM Meyer

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

39 ratings


More shows like How NOT To Start A Damn Brewery: the podcast

View all
The Brewing Network Presents | The Session by The Brewing Network

The Brewing Network Presents | The Session

570 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,291 Listeners

Pardon My Take by Barstool Sports

Pardon My Take

81,863 Listeners

Spittin Chiclets by Barstool Sports

Spittin Chiclets

20,237 Listeners

Matt and Shane's Secret Podcast by Matt McCusker & Shane Gillis

Matt and Shane's Secret Podcast

10,915 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

Craft Brewery Financial Training Podcast by Craft Brewery Financial Training Podcast

Craft Brewery Financial Training Podcast

19 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,969 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,613 Listeners