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When Dwayne 'The Rock' Johnson and his team of co-founders (Dany Garcia, Ken Austin, and Jenna Fagnan) partnered with industry powerhouse Mast-Jägermeister, they didn't just launch another celebrity tequila – they broke records, becoming the fastest premium spirits brand in U.S. history to reach 1 million cases. In the process, they were able to sidestep the growing pains that new-to-market brands often undergo during periods of massive growth. In this episode, CEO Richard Black reveals how he leveraged years of industry expertise to transform Teremana from a startup into a global phenomenon in just five years.

Join Emmett Strack for a conversation with Black as they explore The Rock's hands-on role in the brand's evolution, the untapped potential of the global tequila market, and Teremana's ambitious vision for 2025 and beyond. This isn't just another celebrity spirits story – it's a masterclass in scaling a premium brand while maintaining its soul. 

Featured Guests:

Richard Black, CEO, Teremana Tequila 

Mentioned in this episode:

Teremana Tequila

Mast-Jägermeister

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From billion-dollar buyouts to strategic portfolio plays,  beverage alcohol's dealmaking landscape tells a fascinating story of power, strategy, and evolution. While the post-pandemic M&A frenzy may have cooled, 2024's high-stakes transactions revealed how the industry's biggest players are placing their bets on the future of drinks.

Join host Emmett Strack as he sits down with Ryan Lake, Managing Director of Arlington Capital Advisors, to decode the year's most consequential deals. Together, they'll unpack how industry heavyweights are repositioning for growth, why certain categories are attracting premium valuations, and what these moves signal about where the spirits business is headed. This conversation offers insights into the forces reshaping the beverage alcohol landscape in 2025 and beyond.

Featured Guests:

Ryan Lake, Managing Director, Arlington Capital Advisors 

Mentioned in this episode:

Park Street's 2024 M&A Report

Arlington Capital Advisors

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Launching an unproven concept into an untapped market segment requires exceptional courage. For Emma Wykes and Seedlip, the vast potential they saw in the non-alcoholic spirits category transformed this calculated risk into a pioneering opportunity.

Join host Andres Correa as he sits down with Emma Wykes, the former COO of Seedlip Drinks. As a figure who played a pivotal role in building the world's first non-alcoholic spirits brand that caught the attention of industry giant Diageo, Wykes's entrepreneurial journey serves as a prime case study of how founders can successfully build disruptive brands that last.

Now a founding partner at Pollen Projects and CEO of Seasn Cocktail bitters, Emma brings her wealth of experience in the beverage industry to share invaluable insights on what it takes to launch and scale innovative drink concepts in today's competitive market.

Featured Guests:

Emma Wykes, Founding Partner of Pollen Projects & CEO of Seasn  

Mentioned in this episode:

Seedlip
Diageo
Pollen Projects
Seasn

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The battle over "additive-free" tequila labeling has exposed a deep rift between tradition and transparency in Mexico's most iconic spirit. When Tequila Matchmaker's data revealed widespread additive use despite contrary claims, it didn't just challenge the CRT's regulatory authority – it forced a reckoning with consumer trust in an industry built on artisanal heritage.

For many independent brands, an "additive-free" certification from The Additive Free Alliance became a cornerstone of marketing, symbolizing transparency and authenticity. But when Mexico's tequila regulator, the CRT, cracked down on these claims last September, it left brands and consumers questioning the future of transparency in tequila production. The Park Street Insider Podcast explores this controversy with industry journalist Clay Dillow, who joins Emmett Strack to examine the rise of additive-free tequila and the impact of the CRT's recently imposed restrictions on the category.

Featured Guests:

Clay Dillow, Contributing Writer at Fortune Magazine

Mentioned in this episode:

Consejo Regulador del Tequila
Tequila Matchmaker
The Additive Free Alliance
VinePair

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The Park Street Insider Podcast is ending the year with an exploration of the EU & UK alcohol markets. Europe leads the world in alcohol consumption, with eight of the top ten biggest alcohol-consuming countries being European. Despite its distribution makeup taking a different form than in the U.S. market, EU and UK distributors remain at the center of the spirits industry landscape.  

This episode offers a window into the current dynamics driving the EU and UK spirits markets through the eyes of key distributors. Emily Pennington sits down with a panel of experts at Bar Convent Berlin to cover the best paths for brands to succeed in this region. They'll start by providing listeners with a framework for understanding the EU market and move into breaking down the key categories and economic factors currently shaping the market landscape. Finally, they'll deliver best practices for brands looking to work with distributors in the EU and UK.

Featured Guests:

• Chris Maffeo, Founder, Maffeo Drinks
• Michael Vachon, Co-Founder, Maverick Drinks
• Søren Hansen, Sales Director, BeMakers

Mentioned in this episode:

Maffeo Drinks
BeMakers
Maverick Drinks

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Low & No is one of beverage-alcohol's spotlight categories in 2024. Many projections indicate that the segment will continue to expand its influence in terms of shelf presence, case volumes, and overall consumer awareness. But while the category's forecast is bright, low & no represents only a marginal share of total beverage alcohol. 

In this episode, Emmett Strack sits down with industry veterans and low-and-no leaders to unpack the category's rise and trajectory in 2024 and beyond. The group will consider how the category became relevant, what the rise of low-and-no says about the modern consumer, and what major suppliers are doing to align with this trend.

Featured Guests:

•  Spiros Malandrakis, Global Head of Research - Alcoholic Drinks, Euromonitor International
• Camille Vidal, Founder, La Maison Wellness
• Raphael Vollmar, CEO & CO Founder, Rheinland Distillers GmbH

Mentioned in this episode:

Euromonitor International
La Maison Wellness
Rheinland Distillers GmbH
Diageo
Seedlip

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Establishing a sound financial model in a business's early days is crucial for spirits brands to set a foundation for sustainable growth. A well-crafted financial plan helps brands minimize surprises and accurately forecast the capital-intensive aspects of the spirits business.

In this episode, you'll hear two presentations on financial modeling. First, former Pernod Ricard executive Guillaume Thomas will share his best practices for financial success during the brand-building process. Then, Felipe Gonzalez-Gordon discusses the costs associated with competing in the beverage alcohol business.

Featured Guests:

• Guillaume Thomas, Founder and CEO, Martingale Cognac
• Felipe Gonzalez-Gordon, COO & Partner, Colangelo & Partners
  
  

Mentioned in this episode:

Martingale Cognac
Colangelo & Partners

Watch the full videos on YouTube:

4 Focus Areas for Financial Success in the Alcohol Business

The Costs of Competing in the Beverage Alcohol Business

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Brands are often founded with the purpose of aligning with a given trend and exploiting a perceived white space in the market. In the mid-2000s, introducing a premium bourbon may have seen high growth, likewise for rolling out a specialty high-end tequila in the early to mid-2010s. But when founders really get it right, and their offering is able to align with multiple trends at once, it's possible to see uniquely explosive growth. Such was the case for Surfside, which saw over a million cases sold over the course of a year between 2022 and 2023.

Surfside is a Philadelphia-based ready-to-drink brand rolled out by the creators of Stateside Vodka. With RTDs taking center stage as the spirits industry's spotlight category, Surfside was able to build on this platform to leverage consumer interest in flavor variety, health consciousness, and convenience into the highest-growth brand in the United States.

On this episode of the Park Street Insider Podcast, Emily Pennington is joined by Clement Pappas, CEO of Stateside Brands. The two discuss how Surfside went from concept to can to achieving astronomical sales in just a few years. They'll explore the brand's unique route-to-market strategy and how they dealt with demand and scaled the business.

Featured Guests:

• Clement Pappas, CEO, Stateside Brands

Mentioned in this episode:

Stateside Vodka
Surfside

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The landscape of on-premise spirits consumption has undergone significant shifts in the past few years, challenging the long-held view that primary drivers of growth for spirits brands take place on-premise. The aftermath of the pandemic has seen consumers engage differently with bars and restaurants, learn to be at-home bartenders, display increased health consciousness, and grapple with inflationary pressures that affect their spending habits. These macro-level changes have affected brands’ approaches to on-premise strategies. 

Despite the challenges, on-premise continues to offer unique opportunities for brands to educate consumers, facilitate product sampling, and drive sales. The question now is how brands can best leverage the opportunities presented by bars, restaurants, and other venues in this evolving landscape. To explore this topic, Emmett Strack sat down with prominent players in the New York City on-premise scene at Bar Convent Brooklyn this past June. This in-depth conversation delves into strategies for fostering meaningful relationships between brands and bars in 2024 and beyond, addressing the changing dynamics of the industry and exploring approaches to on-premise engagement in a post-pandemic world.

Featured Guests:

• GN Chan, Co-Founder, Double Chicken Please
• Sebastien Derbomez,  Manager of Brand Advocacy, William Grant & Sons
• Jason Hedges, Director of Beverage, Laurent Tourondel & Founder, Bar IQ

Mentioned in this episode:

Double Chicken Please
William Grant & Sons
Laurent Tourondel
Bar IQ

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At one point or another, every person in the spirits industry is almost certain to have their career altered, influenced, or shaped by personal relationships. On a business-to-business level, many brands the Park Street Insider Podcast has hosted over the years echo similar sentiments around the crucial role partnerships have played in their trajectory. No brand is constructed in a vacuum, and the long-term success of each is often tied to the quality of partnerships they form with the companies around them at every stage of development. 

The value of strong brand partnerships is perhaps no more evident than through the brand-building journey of Chris Montana, co-founder of Du Nord Social Spirits. Hailing from Minnesota, Du Nord’s growth was boosted by its ability to carefully align with the right partners. Being the first business to graduate from the Nearest & Jack Advancement Initiative, a partnership between Jack Daniel's and Uncle Nearest to increase diversity in the American whiskey industry, Chris was able to leverage this partnership into another: a deal with Delta Airlines. 

So land a deal with the number one airline in the U.S. and you’ve made it, right? For Chris, Du Nord found itself in a scenario a bit like when the dog catches the car, having attained a major value-add and needing to learn on the fly how to navigate it. Chris is joined by Andres Correa to piece together how Du Nord was able to attract and navigate the challenges that came with a major partnership with Delta Airlines.

Featured Guests:

• Chris Montana, Co-Founder, Du Nord Social Spirits

Mentioned in this episode:

Du Nord Social Spirits
Delta Airlines
Nearest & Jack Advancement Initiative

More from Park Street.

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