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Julien Hémard, CEO of Pernod Ricard Northern Europe, oversees operations for the world's second-largest spirits company, home to iconic brands including Absolut Vodka, Jameson Irish Whiskey, and The Glenlivet. Managing a diverse portfolio across multiple markets, Hémard's unique position, balancing heritage craftsmanship with emerging consumer trends, provides rare insight into industry transformation.

In this Expert Talks episode, we shine a spotlight on Hémard's presentation at Bar Convent Berlin in 2025, where he addresses six critical questions that define the industry's present and future. Whether you're an industry professional, aspiring entrepreneur, or fascinated by the business of beverages, Hemard offers listeners an executive-level perspective on where the industry is headed and what it takes to succeed.

Featured Guests:

Julien Hémard, CEO Pernod Ricard Northern Europe, Pernod Ricard Deutschland GmbH

Mentioned in this episode:

Pernod Ricard

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