Why do internal comms teams and change teams clash so often during transformations?

In this week's episode of the Only Constant, Christian Lundberg (CSO, Vocable Communications) discusses with Nellie Wartoft how internal communications and change communications serve fundamentally different purposes - one focused on efficient information transmission, the other on creating authentic connections that drive behavioral change. They explore the shift from one-way "newspaper" style messaging to social media-style interactive communication, and share practical strategies for building trust through vulnerability, consistency, and value-forward messaging.

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Connect with:

⁠⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠⁠

CEO of ⁠⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠⁠

Chair of the ⁠⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠⁠

[email protected]