Athletes have never been more visible in the hobby.

From Tom Brady and CardVault to Fanatics Fest, athlete-led content, and players publicly sharing their collections, sports cards have become part of the conversation in a way we haven't seen before.

Ryan Greene sits at the center of it.

As Director of Athlete + Artist Partnerships at PSA, Ryan works directly with athletes who collect, grade cards, participate in signings, and build collections of their own.

In this conversation, we discuss:

•  Why PSA created a role dedicated to athletes and artists 
•  How professional athletes are entering the hobby 
•  The types of cards athletes collect 
•  Why authenticity matters more than sponsorships 
•  The impact Fanatics is having on athlete participation 
•  Stories from working with Mike Trout and other athletes behind the scenes 
•  Where athlete involvement in the hobby is headed next 

If you've noticed athletes becoming a bigger part of collecting culture, this episode offers a look behind the curtain at what's driving it.

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