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Live events are still one of the best ways to create clients, and nothing can change my mind about that. When people get to experience your work, whether in a virtual room or an in-person one, they get a real taste of how you can help them, and they come to know, love and trust you faster than any other way.
And right now, when so many people in the online coaching and business world are saying high-ticket offers aren’t selling, launches aren’t converting, and nobody wants to be sold to from the stage, I’m here to tell you what’s actually happening in my business. I just wrapped my fifth Passionate & Prosperous LIVE!, my annual two-day, in-person event in NYC, and I’m taking you behind the scenes of putting it on and how I’ve used virtual and in-person events from the very beginning of my business.
In this episode, I’m breaking down the thinking behind the content I create for my events, why I pour so much into making every one of them an exceptional experience, and the real numbers from this year.
Listen to learn more about:
If your work is something people need to experience before they know what they’re investing in, this one is for you.
Take the free Your Genius Edge Diagnostic: Answer 12 questions and get a customized result: the phase your business is in and three things to focus on right now. https://www.staceybrassrussell.com/your-genius-edge-diagnostic/?source=podcast
Ready to talk about working together? Book a call with me to talk about one-on-one coaching, the Passionate & Prosperous Academy, or my new Your Genius Edge Mentormind: https://my.timetrade.com/book/DFGVN
Looking for free support right now? There’s a whole resources page on my website: https://www.staceybrassrussell.com/resources
Have you always wanted to write a book? Or do you have a story you’re not sure you’re allowed to tell? My longtime client Laura DuBois just did both, and I’m so excited to celebrate her new memoir, The Picked Lock, here on the show.
The Picked Lock is Laura’s story of growing up with the rule that what happens in the house stays in the house, and of learning to recognize when a relationship isn’t right for you anymore (or maybe never was). Writing it meant doing a lot of inner work first: getting through the fear of telling a story that wasn’t only hers, and finally giving herself permission to tell it. What she found on the other side, in her words, is that she can breathe. She can show up as fully herself, in her life and in her business.
Laura didn’t start out thinking of this book as part of her business. It began as something she needed to do for herself. Somewhere along the way, it became a way for people to understand not just who she is, but why she is, and the kind of coach that makes her. That shift is something so many coaches, teachers and experts can learn from, whether you’re writing a book, building a talk, or deciding how much of your own story to share.
Listen to learn more about:
If you’ve ever thought “someday I’ll write a book,” or you have a story you’ve been holding in, this one is for you.
Get The Picked Lock: Available for pre-order now and out October 26 in paperback, hardcover, ebook and audiobook. Want a signed copy? Get one directly from Laura.
https://www.headcoachlauradubois.com/book-pre-order-checkout-page
Have a book club? There are discussion questions in the back of the book, and Laura would love to join you, on Zoom or in person.
Find Laura: https://www.headcoachlaura.com/
Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN
Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources
Most people are using AI to create lousy content. And it shows. But there's a much more valuable way to use it in your business. AI can't replace your voice, your stories, or your ideas, and if you're willing to put in the time and effort, it can help you create things you couldn't have created without it.
I'm breaking down the three ways I've been using AI over the last couple of months to create some really exciting assets for my business: one that attracts the right people into my world, one that makes what my paying clients get even better, and one that's helping me create a live experience for the people who'll be in the room.
Listen to learn more about:
If you've been wary of AI, or you've only been using it to write captions, this episode will get you thinking a whole lot bigger.
Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN
Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources
Building a business has ups and downs at every stage, and none of them automatically mean you're doing something wrong. Sometimes there's too little going on and sometimes there's too much. Things move more slowly than you want, or you don't have enough time to do everything that needs doing. Whether you're just getting started, fully booked, or growing into what's next, there's always some version of it to contend with.
I'm breaking down why that's simply the truth of having a business, and how to recognize where you are right now so you can make a conscious decision about what to do next, instead of making it mean something is wrong with you or your business.
Listen to learn more about:
Wherever you are in your business right now, nothing is wrong. And there's always something you can do.
Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN
Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
Marketing can get you attention, but it's your coaching skills that create clients — and keep them. When you're selling coaching, teaching, or any kind of transformational work, the deal almost always gets sealed in a conversation, where someone gets to feel your energy, see how you think, and get a real sense of what it would be like to work with you. And once they say yes, those same skills are what get them results and make them never want to leave.
I'm breaking down the three foundational coaching skills I rely on in every conversation I have. That includes someone I've just met at an event, a potential client, a colleague who might refer me, and a client I've been working with for years. They aren't as easy peasy as they sound, and they're what turn visibility into clients and clients into long-term relationships.
Listen to learn more about:
If your work happens between two humans, this is how your clients choose you and why they stay.
Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN
Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
Business is a numbers game — but not the numbers most people think. Not followers, not a huge email list, not the one perfect post you're missing. When you're selling coaching, teaching, or any human-centered offer, you don't need a thousand clients to make really good money. You need as many as it takes at the price of your offer, and you need to put yourself out there many more times than you think to get them.
I'm breaking down what the numbers game really means for clients, bookings, speaking gigs, podcast guest spots, referrals, and every other opportunity you're pitching for — and the two places I look first when a client tells me they're doing all the things and it's not working.
Listen to learn more about:
If you want more clients, more bookings, and more opportunities, this episode is going to be a total eye-opener.
Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN
Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
Most people create their offers backwards. They decide what they want to sell, they build it, they put it out into the world — and then they can't sell it and they can't figure out why.
I'm breaking down the strategic thinking that has to happen BEFORE you build an offer, launch a program, or put anything new out there. Why every offer has to be reverse engineered from the outcomes. Why the logistics are the last thing to think about, not the first. And what a business model actually is, beyond just deciding what you feel like selling.
I'm walking through this in real time, because I'm in the thick of building a brand new offer right now — the first new thing I've put out since the Passionate & Prosperous Academy, which is about to turn five.
Listen to learn more about:
If you're thinking about putting something new out this fall or in January, you need to be thinking about it now.
Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in NYC and we're down to the last few seats. GET YOURS HERE!
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
When you're in the early stages of starting your coaching business, it can be really hard to decide whether you should try to get a job to earn money while you get your business off the ground — or whether you should just go all in.
That's a big part of what I coach Lori Townsend on in this coaching episode of the podcast. And if you're a coach, a health coach, a consultant, or anyone making a career pivot into work you actually love, this one is for you.
Lori spent 25 years in corporate enterprise transformation and agile coaching before deciding to go build the thing she'd actually wanted since she first fell in love with coaching over a decade ago. She's also a gym owner in Tallahassee, Florida, where most of her members are university students. She came to this call genuinely stuck on what to do next — and what we found is that the answer had been sitting directly in front of her the whole time.
This is a real, unedited coaching session, so you get to hear the different turns our conversation took to get to a great outcome for Lori — clarity and confidence about her next move.
In this episode you'll hear:
If you've been waiting until you feel ready, until you have the next certification, until the whole thing is built — you’re going to love this one!
Find Lori:
Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only a few tickets left. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
Someone out there is looking for exactly what you do. So what makes them choose you over the hundred other people offering something that sounds just like it? Whether you're a coach, a consultant, a speaker, an author, or a service-based business owner, that's the question underneath everything — and most people are confusing building a brand and having clear messaging with a social media marketing strategy.
In this episode I'm sitting down with my friend Tiffany Neuman, founder of Your Legacy Brand and creator of Brand OS Pro to talk about what branding and messaging is from a true professional. Tiffany was a creative director and trend predictor for Adidas and Burt's Bees, has taught branding at the university level for over 15 years, contributes to Entrepreneur and has been featured in Forbes multiple times as a branding expert.
She's also one of the amazing sponsors and panelists for Passionate & Prosperous LIVE! this October in NYC!
I wanted you to hear from a real branding expert, because that word has gotten so muddied that most people don’t know the difference between building a personal brand that turns you into a “category of one” and marketing - which do crossover - but are not one and the same.
Tiffany and I go deep on what actually makes someone distinguishable — where a brand really comes from, why it has so much less to do with design and one-liners than anyone expects, and so much more to do with who you've become and what you're finally willing to say out loud about yourself and your work.
In this episode you'll hear:
If you've been avoiding your brand because you don't know where to start — or quietly wondering if you need to blow the whole thing up and begin again — this conversation is going to make it all feel a lot clearer.
Tiffany will be with us for BOTH days at Passionate & Prosperous LIVE!, on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. And because she's a sponsor, every person in the room is getting Brand OS Pro, her authority positioning sprint that walks you through the exact process she uses with her one-on-one clients and leaves you with your own brand manual.
Find Tiffany:
Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only about 10 tickets left in the room. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
If you're building a business where actual humans pay you to work with them, there's a part of it almost nobody is talking about — and it's the part that determines whether people buy from you, stay with you, and tell other people about you.
And it’s not your marketing – it’s the experience.
In this episode I'm joined by my friend Natalie Madrigal, founder of Perfect Your CX, who spent more than a decade in customer success and community across tech — including Meta and Google for Education — before building a business helping expert-led businesses turn the customers and community they already have into their biggest source of growth, revenue and referrals.
(She's also on the panel at Passionate & Prosperous LIVE! this October, and I could not wait to have this conversation with her!)
In this juicy episode Natalie and I cover a lot of ground! We get into why the experience someone has with you starts long before they ever pay you a dime, and what it means to deliver on the promise your brand is making.
We talk about the trust recession — where it came from, what the boom of the last few years did to people's willingness to invest, and how much of that comes down to people buying things and then being completely abandoned.
And one of the things we are both obsessed with is how the customer experience has been flattened into "systems and automations" in the online space, and why that's backwards — because this is actually one of the best places in your whole business to let your personality and your judgment show.
We break down the difference between being salesy and making someone feel special (which is something I coach on constantly!) And we geek out on retention as a revenue strategy, which almost nobody in this industry talks about.
In this episode you'll hear:
Natalie is a sponsor and will be at Passionate & Prosperous LIVE! for both days this October, as well as on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. Every single attendee is getting access to the suite of apps she's built, plus a personalized onboarding session with her.
And if you want the free gift she mentions on the show — find her on Instagram, send her a "hey," tell her you came from my world, and she'll let you pick one.
Find Natalie:
Passionate & Prosperous LIVE!: Your Genius Edge is happening October 16th & 17th in New York City. GET YOUR TICKET HERE!
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.
Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
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