In December of 1922, French industrialist and innovator André-Gustave Citroën was determined to show the world how tough his cars could be. Though the Citroëns were simple and affordable, he knew they were built to handle any terrain… even the Saharan Desert. But how exactly did the company’s founder, André Citroën, get his start? How did Citroën cars set the standard for how automobiles could be made more accessible for consumers? And how did André Citroën almost lose it all? On today’s episode of Past Gas, we’re talkin’ Citroën.

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