Whisk Management

Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

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Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative.

Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products. 

 

Today we’re chatting about:

  • Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions
  • How Emily faced burnout and decided to leave the industry and start running bake sales to make rent
  • Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works
  • Emily’s approach to pastry, workflow, and menu development
  • The importance of transparency as a business owner
  • How to determine the needs of your community and serve that through the way you do business 

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    Support Emily:

    -Visit her website or follow her on Instagram

    -Check out her Hotplate to place an order!

    Also mentioned in this episode:

    -The Malvern Buttery
    -Emily’s studio-mate, Bake Bake Philly!
    -Emily’s supper club

    Support Blayre:

    -follow the pod on instagram

    -follow the pod on tiktok

    -follow Blayre’s biz on instagram or check out the website

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    Whisk ManagementBy Blayre Wright
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