A great marketing strategy is a big part of what differentiates a business from others in the same industry, and it’s no different for PT practices!

Not only does good marketing help you target the right people, it also builds trust between you and your customers and raises brand awareness.

And one important part of every successful marketing strategy is testimonials.

With testimonials, you’re able to gather precious feedback.

But not just that!

It’s also a powerful tool that can help you attract more leads. After all, new customers are always going to put their trust in others like them rather than in a business.

Why are testimonials so necessary? How do you incorporate them in your marketing strategy? And most importantly, how do you gather them?

We answer all these questions in this week’s episode of Patients On Demand!

So, tune in, and learn everything you need to know about testimonials, how to engage your customers’ goodwill, and why creating a safe space for your clients is essential!

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The evolution of a PT practice is not unlike the development of a human being. The business starts small, in need of everything, like a baby, and hopefully, one day, it grows up to be a fully-fleshed and balanced adult.

I call this journey the climb up the ownership mountain, and every business goes through it.

So, how do you know if your PT practice is growing? Well, it’s all about who is in control of your traffic.

Yes, believe it or not, whoever owns your traffic owns your business, whether it’s your past clients, the doctor who refers new leads to you, or your most loyal customers.

If you’re not the one generating patient leads through marketing and sales strategies, then your business will never truly be yours and it will be stuck in childhood forever.

This is exactly what I discuss in this week’s episode of Patients On Demand! So tune in to learn more about the ownership mountain, the stages of a business’s growth, and how you can truly own your PT practice!

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One of the first things you should do when you start your own PT business is build a website.

And sure, you’re probably thinking “Yes, I know that, but I’m not sure what to do about the logistics of it all”, and that’s when we come into play!

Should I build my own website or should I hire someone to do it? If I hire someone, what should I delegate and what should I leave in-house? Do I even know where to start? What about my marketing strategy in all of this?

All these questions and more are probably running through your mind, but you’re lucky, because you’re in the right place!

In this week’s episode of Patients On Demand, I answer all these questions and more and discuss the 3 reasons why you should be building your own PT website.

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2020 is finally ending, and we couldn’t be happier. This was truly one crazy intense year, and if you’ve made it out unscathed, congratulations!

With a new year come new marketing trends, and 2021 isn’t an exception. Especially since as PT practitioners, the way we work has changed completely ever since the pandemic hit.

So, how can you acclimate yourself and your PT practice to all these changes? Simply by focusing on the right marketing techniques.

And you’re in luck, because in this week’s episode of Patients On Demand, I tell you everything you need to know about the top PT marketing trends of 2021, from how to move your business online to the importance of good SEO.

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If the thought of adding email automation to your marketing strategy makes your cringe, you’re not alone. I also used to think it wasn’t for me, at least when I first started my PT clinic.

When you think about Email Marketing, do you think Spam Folder? You probably do, but let me try and change your mind. Because believe it or not, you can actually use email automation to grow your business. No, it’s not just a waste of money.

In this week’s episode of Patients On Demand, I discuss the three most important things you can achieve through Email Marketing and I share a tip or two on how to get started with your first email campaign.

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This week, I had the pleasure of speaking with Jordan Mather about the importance of bringing your marketing in-house.

It can be tempting to fall victim to agencies promising to handle all of your business marketing efforts. But the truth is, you can’t really grow your business without understanding how you need to market.

If you’ve been nervous about taking charge, then be sure to tune in to this episode because we are putting those fears to rest. Tune in to find out why in-house marketing is essential and how to craft the perfect message for your ideal avatar. We’re also going to cover when you are actually ready for paid ads and how they differ from your typical website marketing.

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Does it ever feel like you have a never-ending to-do list? Running a private practice certainly comes with juggling a wide variety of tasks, but it shouldn’t make you feel like you aren’t accomplishing what you set out to do!

In today’s episode, we’re analyzing why things are staying on your to-do list and what to do to finally get them done!

We discuss the biggest mistakes you’re making regarding your task list, the kind of goals you SHOULD be setting, and why right now is the best time to make a change.

Tune in!

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In this episode, I talked to clinic owner and business coach Brad Cote on the marketing trends and things PT clinic owners must do in 2021 to push their businesses forward.

I think we can collectively agree that this year has thrown us for a loop. Most of us are anxiously awaiting the new year for a fresh start and perspective, and while I’m right there with you, I think there is something pretty important that we must all first consider.

A new calendar year isn’t going to reset us back to life pre-COVID. If we want to start out on the right foot, then we have to get used to this new normal and go into 2021 with a plan. Brad Cote is on the podcast today, offering his insights on where we need to shift our focus as we look ahead.

Join us as we discuss how the way we market is starting to evolve, and the strategic moves we need to make to ensure our businesses continue to grow and flourish!

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I have a pretty special episode for you all this week. I'm giving you an inside look at a private one on one coaching call!

Many PTs think patients want 1-on-1 sessions, but really that's not what patients are looking for when they decide which clinic to go to. You need to speak to them in a different way because all they want is to get better.

This is where your messaging really matters. It's all about approaching it at the right angle so that your patients feel seen, heard, and understood. In this episode, I help my client determine what her patients need and want kind of rhetoric resonates with them. The words you use to play such a big role in bringing in patients, and if you do it right, you can reach a bigger audience than originally expected.

If you're looking to finetune your message to attract the clients you want, then be sure to tune into this episode.

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Last week, I announced that your website is most likely not serving you or your business in the way it should. And I didn’t want to leave you hanging with just an influx of new information, so today, I’m going to teach you how to train your PT website so that it can become an online employee.

In this episode, we’ll revisit why you need an online employee and how to transition your current website into one. I’ll even share some personal stories about my website during my time as a solo entrepreneur.

Stay tuned through the end as we cover what questions you need to ask yourself to get your new and improved website up and running!

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