Patients On Demand

Websites are worthless.

I know this sounds like a pretty bold claim but stick with me for a moment here. What I mean is, your average website just isn’t going to cut in anymore. Why?

Because they only do one of four things- act as a resume, brochure, business card, and even just a page to pat you on the back. Having a site that solely focuses on your credentials and accomplishments does not bring patients through your doors.

I get it. You’re proud of those things, and those credentials give you the confidence to know that you can treat patients and do a good job at it! But you know who doesn’t know those things?

Your leads. They wouldn’t be able to differentiate the difference between a bachelor's and a doctoral in physical therapy. Those words mean nothing to them.

So what should you do instead?

PT’s should create online employees that help nurture visitors into patients. An online employee does the heavy lifting for you because it tells your prospective patients why YOU are the person for the job!

Grab your notebook because I’m going to share with you precisely what you need to do to attract your next patients...even while you sleep.

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Have you ever written a blog post that went viral (by our definition - 1500 or so visits a month)?  It’s an exciting experience to have your content reach such a broad audience. Maybe you found it even brought some new patients into your clinic!

Well, I want you to know that the fun doesn’t stop there. You can do more with those viral blog posts that can result in significant gains in your business.

In this episode, I’ll be giving you some ideas on how to use a viral post to your advantage!

Stay tuned!

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Do you cringe when you find out someone has visited your website? Or maybe you don't even have one at all!

You're proud of your growing business, but your web presence just doesn't showcase everything you have to offer. I think we all have been there at some point on another. Many, mostly new business owners, feel like they are not represented properly online.

You deserve to feel confident in your business's marketing. And what you may not even realize is that all PT businesses DO NOT need the same website. A private practice owner with less than two years of experience, making under six figures, or not operating at a full schedule requires a different type of website than practice owners who are farther along.

Today, I'm going to walk you through exactly what you need to put your best foot forward no matter where you are in business.

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Who should you market to online?

This may be the most challenging question that you'll face as a  growing entrepreneur. Because the perfect patient is not about you. It's about asking, who can we target, and who will build the business that you want?

As entrepreneurs, we often fall into the trap of thinking we can do a little bit of everything. The thought of having to turn someone down sends us into a tailspin. But if you're looking to grow your business, you must understand that clients are looking for specialists, not a jack of all trades!

Today, I'm covering how to pick your target market and create an online marketing avatar that directly appeals to them. I'm sharing how implementing this has helped my own business, and my client's as well.

Be sure to tune in!

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Sometimes we find business and marketing advice in the most unlikely of places! I was recently reading the first few chapters of the latest book my husband is working on when I was hit with some fantastic insights. Although his book has nothing to do with business and is entirely fiction he illustrated one of the biggest marketing mistakes that I see so many clinic owners make.

It's a messaging problem. When people start their businesses, they are inspired by their passion rather than their clients' needs. Passion is great and essential, but it's also vital to be as direct and straightforward as possible.

To build a following and client base, we have to say the things our customers want to hear, not just what appeals to us. In addition to that, we have to commit to a niche. This is incredibly hard in a private practice setting when you're taught everything under the sun while in school. But if you want your business to fit your lifestyle, you have to have a specific ideal client in mind.

I'm going a little more in-depth on this topic in this episode, and I suggest you tune in so that you can make your marketing message as crystal clear as possible!

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Every quarter, I go through an exercise where I sit down and really analyze what I'm optimizing for in my business. It has been critical to its growth (and my sanity), and I wanted to take some time and share why and how you should be doing the same for your private practice.

It all boils down to having a focus when growing your business. You just can't optimize for everything. Today, I'm walking you through your options for what you can focus on. The different areas are profit, revenue, stability, scaling, and removing the business owner.

I promise you that a refined focus will help move you toward your business goals and give you a clearer path to get there. Optimization comes with sacrifice, but the reward of watching your business flourish in the ways you want it to makes it all worth it!

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As entrepreneurs, we spend a lot of time at war against external forces and ourselves. Today’s episode is an exciting one! I had a great conversation with Alex Charfen, an accomplished speaker, author, coach, and entrepreneur.

For the past two decades, Alex has created and curated proven business philosophies, models, and strategies that are specifically catered to entrepreneurs. In this episode, he shares his backstory and path to entrepreneurship. We spend time discussing the fallacy of the ‘hustle mentality’ and what to do to decrease feelings of overwhelm.

Alex also mentions what to look out for when choosing a coach and the importance of building systems in your business and your personal life. Finally, we talk about the Billionaire Code and how to make the most out of the current crisis we’re in.

Be sure to tune in!

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Welcome back to another episode of Patients On Demand! Funnels, lead magnets, and upsells are all words you've probably heard thrown around a ton of times when it comes to having success marketing your private practice online. Today we will talk about the difference between a lead magnet and an upsell and how you should use some of these amazing resources you've created.

Maybe you've been making some great content while spending more time at home but aren't quite sure how to use it for maximum benefit. I want to encourage you by asking yourself one very important question, "what does my business need?".

Once you have that figured out, you can implement various tactics to make the best bang with these resources.

Tune in as I take you through three different ways to market your content as either a lead magnet, upsell, or even an avenue to a new business venture!

In this episode of Patients On Demand, I'll be de-mystifying SEO, explaining the basics, and giving information about my free SEO training this month.

SEO is one of those concepts that seems always to be shrouded in controversy and a sense of confusion. I come across a lot of people who want to use it and know they should but don't really seem to understand why.

If that sounds like you, then this episode is definitely for you! It's going to help you understand exactly what SEO is and why it's essential, even compared to some other options on the market.

I've used SEO with my clinic and Google Ads and have discovered quite a few significant differences between the two. I'm covering why I think SEO is a better option and how it serves as a better investment opportunity for your business.

Tune in for a crash course on how to get SEO best practices up and running for your private practice!

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Register for my FREE SEO live training here

Welcome back to another episode of Patients On Demand. Today, I'm tackling the topic of running two businesses at the same time. Yep, you heard that correctly. I believe that it's entirely possible to simultaneously run multiple successful businesses while still maintaining freedom over your time. I'm doing exactly that!

It takes strategic and dedicated focus, but I'm confident that you can do the same if you implement the best tactics. To help get you started, I'm sharing a private look into a coaching call with one of my website clients inquiring about starting a second business. He's a PT with a regular practice who is now starting a private practice working on PT with animals.

We cover the essential questions you must ask yourself when starting your second business and what choices come with choosing a lifestyle business. We also discuss how to divide your time so that both endeavors are getting the appropriate amount of attention.

If you've been looking to launch into a second business, then be sure to tune in!

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Schedule a FREE call with Christine to discuss your business strategy here