Patients On Demand

This week’s episode is a little different!

How, you ask?

Well, instead of just me alone, I’ll be replaying an interview I’ve had last year with Alex from Healthcare Digital Marketing!

In it, we go through 20 websites and break down what they’re doing right, what they’re doing wrong, and how they can be better! All of this will only take 7 seconds for each website, because this is a rapid-fire episode!

By the end, Alex and I will give you a little recap and an impromptu list of the 10 main things every website HAS to have!

How does the rapid fire breakdown work? How can your website be more patient-friendly? And what changes should you make to your website?

We answer all these questions and more in this episode of Patients On Demand, so grab a cup of coffee and tune in now!

Key Takeaways

Additional Resources

This week’s episode is a little different!

How, you ask?

Well, instead of just me alone, I’ll be replaying an interview I’ve had last year with Alex from Healthcare Digital Marketing!

In it, we go through 20 websites and break down what they’re doing right, what they’re doing wrong, and how they can be better! All of this will only take 7 seconds for each website, because this is a rapid-fire episode!

By the end, Alex and I will give you a little recap and an impromptu list of the 10 main things every website HAS to have!

How does the rapid fire breakdown work? How can your website be more patient-friendly? And what changes should you make to your website?

We answer all these questions and more in this episode of Patients On Demand, so grab a cup of coffee and tune in now!

Key Takeaways

Additional Resources

Last weekend, I had the privilege to listen to Kevin O’Leary at a mastermind event I attended.

Naturally, it was fantastic!

Some of you might not know him, but many Shark Tank aficionados here will recognize the name! Yes, he is no other than THE Kevin O’Leary, the shark who doesn’t mince his words with hopeful entrepreneurs!

His talk was one of the most interesting events of the year, and I’ve learned a lot from it. And so, of course, I decided to tell you all about it!

Kevin O’Leary discussed the ins and outs of successful business practices (after all, he built himself up from the bottom) and shared some very important lessons with the audience; lessons that I will be sharing with you today!

So, grab a cup of tea and give this episode of Patients On Demands a listen to learn more about the importance of numbers, why investing in your website is crucial, and how you can become a better entrepreneur!

Key Takeaways

Additional Resources

This weekend has been pretty hectic for me. I went to a small group mastermind event, booked the wrong flight to return home, and had to drive in the snow to my daughter’s gymnastics meet! Suffice to say, my focus was all over the place, and I’m glad a new week is upon us!

Why am I talking about this? Well, simply because it reminded me of something that happened a while ago with one of my clients, Josh.

Josh has a PT clinic for animals, and during his first year, everything was going great. He was getting leads, converting them, and bringing in patients left and right.

However, when COVID hit, it made his outreach strategy way more difficult to execute, and he had no idea how to go on with it.

And that’s where I come in!

I (virtually) sat down with Josh, and together, we went through his strategy and found a better solution to his problems.

This is exactly what I discuss in this week’s episode of Patients On Demand, so tune in to learn everything about Josh’s journey, his struggles, and how we came up with the easiest solution to his complicated outreach problems!

Key Takeaways

Additional Resources

Sitting down this week to work on this episode, I found myself drowning under the mountain of papers on my desk.

Most of those papers were from my children’s school. My work station was full of kids’ drawings and math problems.

My children were proud of their work, and I was as well. However, it was all a bit too much, and some of those papers just needed to go.

Why am I telling this story and outing myself as someone who lets papers pile up on their desk before cleaning it up?

Simply because this is what this week’s episode is about!

No, it’s not about how tidy up your work space. It’s about how to tidy your website AKA the things you need to delete from your PT website right now!

In today’s episode of Patients On Demand, I go over the 4 crucial things to delete from your PT website. So, tune in to learn more about what they are, why you should delete them, and what you can do to make your website better!

Key Takeaways

Additional Resources

Do you remember how you made new friends before the pandemic? Many of us in our thirties and forties find it a bit more difficult, but it still happens!

You get to know the person, and at first, both of you are a little bit shy, still on your best behavior. And then, little by little, you warm up to each other, until you find yourselves eating pizza and watching reruns of Law & Order together on a Friday evening.

And this is exactly how I describe the philosophy between cold, warm, and hot leads.

You see, people on your website can be divided into those three categories, from the ones who have no idea who you are (cold leads), to the ones who are only there because they need your phone number to book a consultation (hot leads).

How do you recognize each type of lead? How can you convert them? And how can you use your website to engage with them?

I answer all these questions and more in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about the difference between each category, how to market to them, and why your website is the best way to turn your leads into paying customers!

Key Takeaways

Additional Resources

Injury prevention isn’t always a priority, even in the eyes of top athletes. I saw that with a gymnast I worked with who, despite the pain they were going through, didn’t want to cut into their practice time and go through physical therapy because they were scared they’d fall behind.

Why is that? Simply because there’s always another competition coming, and athletes are always more focused on that. Plus, a certain amount of pain and aching is just a part of life for people who practice sports!

However, we as physical therapists know that prevention will always be better than cure. We would rather help our patients keep their bodies healthy than heal them after a traumatic injury.

And because we know prevention is the better path, we want to market it as much as possible. But, marketing it on your website is not always a great idea.

Why is that? What should you do instead? And how can you still get prevention patients?

I answer all these questions and more in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about the importance of prevention, how to market it right, and why you should focus your online endeavors on other issues!

Key Takeaways

Additional Resources

Should you list your prices on your website? My answer to this question is: never!

Why? Simply because listing your prices online is the best way to drive traffic away and kill your lead generation strategy. Yes, believe it or not, it’s that bad!

As we all know, not all physical therapists are made equal. Just like in any other field, some are good, some are bad, some take insurance, some don’t, and some are really good at emotionally connecting with their patients while others struggle with that side of the job.

So, if you want to differentiate yourself, don’t put your prices online. Doing so will lead you to being price-shopped, and we all know there are more important things to being a physical therapist than just providing cheap services.

How can you show your leads that you’re different? Why should you avoid being price-shopped? And what should you put on your website instead of your prices?

I answer all these questions in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about why you shouldn’t share your prices online, how prices affect people’s decisions, and the importance of being different!

Key Takeaways

Additional Resources

Believe it or not, listing diagnoses on your website will drive traffic away from you!

As we all know, great physical therapists are not the ones who list every issue they work on online, but the ones who understand how to connect with their patients, how to make them comfortable, and most importantly, how to solve their issues.

So, what should I put on my website, you’re asking? Well, we like to make our websites SEO-focused, comprehensive, and most importantly, helpful. And that comes from using the right content and learning how to emotionally connect with your prospects.

How can you use SEO best practices for your website? How can you connect with your leads? And how do you choose what type of content to use?

I answer all these questions in this week’s episode of Patients On Demand, so tune in and learn everything about how to move your focus away from diagnoses, the importance of building a connection, and why using the right keywords is crucial!

Key Takeaways

Additional Resources

Last Christmas, my family and I wrote a list of New Year’s resolutions and put them in our stockings. The idea was to keep those lists in our stockings until the next Christmas, and then sit down together and go through what we achieved and what we didn’t.

And I’m happy to announce that we've achieved most of our goals, from my husband publishing his newest book to our three-year-old son finally accepting that wearing underwear is a way of life he should pursue.

However, this got me wondering. Why do some of us never achieve these New Year resolutions? How can we change that? And what steps should we take to reach our goals?

I answer all these questions in this week’s episode of Patients On Demand, so make sure to tune in and have a listen to learn everything you need to know about why you’re not achieving your New Year resolutions and what you can do about it!

Key Takeaways

Additional Resources