Patients On Demand

How to Get Your PT Clinic on the Map

There are plenty of PT practices out there that people have no idea about because they’re simply not contributing to an online presence. These practices are five-star oases in the middle of the desert where they’re at, and all they need is some marketing to get patients in the door.

When you’re trying to market your PT practice and get more leads into your clinic, there are typically three ways to go about this:

There are advantages and disadvantages to all three options. Whether you spend the time with hustle-style marketing, you save money. When you spend the money to run ads or rank higher on the search engine, you save time. There is always a cost to get the business you need to your PT clinic.

When I talk about hustle-style marketing, I’m talking about going out and networking in the community, doing community events, going and meeting with people, whether it's doctors, gyms, other professionals, etc., going to networking groups, maybe having a booth at the farmer's market. We are talking about getting your name out there and going and making as many connections as possible. This type of marketing is exhausting and takes a lot of time and effort to be successful.

When it comes to Google or social media ads, it will cost you money. And if you don’t spend enough, you’re just wasting the money you do spend because it’s not effective enough. It will save you the time and effort that you would spend hustling, but it might not be as successful if you aren’t doing it properly.

And finally, when I talk about ranking higher on search engines like Google, there is the monetary cost as well. It’s better than running ads since most people scroll past the ads on Google search to get to the “real” results. But it doesn’t come cheap.

Are you looking for a way to make your PT clinic’s website do the marketing work for you? The Patients on Demand System, also known as our three pack organic attack, can get your PT website pumping out leads without the time and effort that many PT practice owners are all-too-familiar with. See if you’re eligible for our System by applying for a phone call with us here: https://www.ptwebsitesecrets.com/strategy

*~* KEY TAKEAWAYS

Whether you spend the time with hustle-style marketing, you save money. When you spend the money to run ads or rank higher on the search engine, you save time. There is always a cost to get the business you need to your PT clinic.

*~* SUBSCRIBE

Unique Listeners: 51

Plays: 8,489

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

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*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

How to Create Time Freedom as a PT Entrepreneur

In this episode of Patients On-Demand, we will talk about how to get time freedom while running your own private practice. If you’re anything like me, then you went into private practice with the belief and excitement that you’d have more free time due to owning your schedule. Well, entrepreneurial life can set you up for a rude awakening if you let it. I instead found myself more strapped for time than I’d ever been before!

Through organized planning and taking inventory of my personal and professional priorities, I’ve been able to create a business that works for me and allows me to spend my time how I see fit.

I want the same for you. The mantra I’ve adopted is that process precedes freedom. It’s a process to align your schedule to fit your priorities- professional, personal, familial, etc. It’s taken a lot of trial and error, but I’ve been able to organize my schedule to get more done, and I don’t miss out on the most important moments in life.

If you’re in the process of building a business and looking for time freedom, then go ahead and tune in to this episode. I’m excited to help you along your journey in finding space for the things that matter most to you.

*~* KEY TAKEAWAYS

Why you don’t have to feel time-strapped (3:40)

The beauty of assessing your time (5:00)

Schedule time for yourself first (7:53)

The importance of scheduling flex time (11:38)

Process precedes freedom (15:12)

What my schedule looks like (17:30)

Why settling into the schedule you create happens quicker than you think (19:45)

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New Podcasts Every Monday

Unique Listeners: 69

Plays: 8,363

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

I was inspired by a client question during our weekly office hours to talk about lead magnets or freebies in exchange for contact information, and specifically, what the best type of lead magnet is for your PT website.

Trends for lead magnets change over time, around 3-5 years ago FAQ booklets were very popular for cold leads, or people not so ready to come in for PT just yet, and would commonly lead them to download more specific lead magnets and eventually come into the clinic.

More recently, videos have been very popular as lead magnets. But the most effective lead magnets are more specific to your niche, and get more people to apply no matter what their problem is.

This type of lead magnet would be something that tells you why all the past treatments and attempts at solving your pain problem have failed. And it would only be missing what would really work, and that’s our hook.

This powerful technique makes the comparison of all the alternatives for your potential patient, and really brings in the folks looking for a real way to change their health.

If you are looking for a team to help you transform your website into an Online Sales Rep that works for you to get patients in your niche to come into your clinic, see if our system will work for you and apply at https://ptwebsitesecrets.com/strategy

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 54

Plays: 8,262

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

How do you know if you really own your PT business?

In this week’s episode of Patients on Demand, I discuss one of our clients and how he took back ownership over his incredibly successful PT practice.

By ownership, I mean that he decided to take back control of how he got patients coming into his practice. Even with a successful PT business, having no control over your referral sources means that you aren’t in control of your continued success.

Before implementing our new Patients on Demand System, most of his leads came from what he called “guerilla marketing”, or by the typical hustling-style marketing that most PTs use; through word of mouth, other healthcare practitioners, and not much through his website.

After only two weeks with our new system, his leads from his website went from 3-5 to 180 leads (if you don’t believe me, I have the screenshots to prove it!). This allowed him to take control of his referral sources, as well as his PT business’ continued success.

Do you even know the percentages of where your leads come from and what percentage of those leads then turn into new patients? Are they completing your plan of care? How much is a lead from each type of area? How much is it worth?

These are things you need to figure out that you can figure out really do you own your business and what decisions do you need to make so that you have your own control dial, just like our client does.

If you feel like you want to take back control of your PT practice like our client has, you can apply for a call on our website at https://www.ptwebsitesecrets.com/strategy to see if our Patients on Demand System is right for your business.

*~* KEY TAKEAWAYS

The best time to grow your PT business and push the limits of your success is when you’re doing really well.

Whoever owns your referral sources, whether word of mouth, paid ads, or website marketing, owns your business. You should be the one who owns it, and you can do that with your website.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 51

Plays: 8,158

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

In this week’s episode I decided to do something different and special for the holiday. So tune in to hear my daughter ask me a series of random questions, and get to know me a little better!

Virginia will ask me fun questions, like what are the best outdoor party games and what was the most fun gift you’ve made someone, and I’ll answer to the best of my abilities! She might even answer some too!

If you’d like to see more content like this mixed in with my regular videos, like the video and comment below!

*~* SUBSCRIBE

New Podcasts Every Monday

Plays: 8,110

Unique Listeners: 53

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about family time, holiday fun, fourth of July, July 4th, questions and answers, Q&A, mother and daughter, mother and daughter quality time, family, vacation, summer time, personal, favorite music, favorite holidays, arts and crafts

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

Hiring new employees is a complex process. As CEOs in the PT world, we aren't exactly HR specialists. In this week’s episode of Patients on Demand, I outline some ways that can make this process a little easier.

In the current economic climate, it’s even more difficult to hire because everyone is in need of more people. As PT business owners we aren’t exempt from this, so here are some tips to make it a little simpler.

When creating a new job position, create a title that stands out from the rest. For example, my company just created a listing with “WordPress Enthusiast Website Editor and Website Builder”, and I instantly attracted hundreds of applicants. With more applicants, the more selective you can be.

When it comes to the description of the job posting, keep it as simple as possible! All that people really want to know what they’ll be doing on a daily basis.

During the interview process, don’t come up with massive lists of questions, but narrow your list to really figure out if the person will be a good fit for the culture of the work environment, and if they’re a person you really see as being a great asset to the company. 

Don’t be afraid to call out contradictions during interviews either! Make sure to really dig deep and get a good understanding of the person’s background and make sure their answers are adding up.

And finally, make sure to customize the interview questions and really make sure you’re able to find out if the candidate is a yes or a no for the position.

If you take that advice right now in this market, in the economy, with the amount of jobs open versus the amount of people to fill them, then you're going to be in good shape.

If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy 

*~* KEY TAKEAWAYS

Make sure you have an awesome job title, a simplistic job description, interview questions that dig a little deeper and customize based on your candidate, you’ll be in good shape in the hiring process.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 46

Plays: 8,038

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, hiring, interviewing, interviews, HR, hire new employees, indeed, interview questions

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

4 Numbers of Website Analytics You NEED to Know

This week’s episode is a throwback to a live I did back in 2019 on website analytics.

Looking at analytics can be scary and overwhelming because there is a lot of information available!

It’s important to narrow down the numbers you look at on a monthly basis to four key analytics to better inform you of the success of your PT business’ online employee.

These numbers will answer four different questions:

The answers to these questions can be found by looking at whichever platform you use for your website analytics, as well as ensuring that your administrative staff keep track of the leads that come through other avenues, such as phone calls.

If your PT business’ website isn’t getting you the numbers you need to be successful, it might be time to make some changes to ensure that your online employee is doing its job and getting you leads.

If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy 

*~* KEY TAKEAWAYS

If you’re not doing these analytics, you’re flying blind and you’re wasting an asset that can be out there fighting for you 24/7 online.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 54

Plays: 7,897

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, analytics, website analytics, Google analytics, online marketing

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

CEOs Need Brain Breaks Too!

As you grow in your PT business, it becomes more and more complicated, more people are hired, more decisions have to be made, and the decisions grow in size and lessen in the time they need to be made. All of these factors mean that it is essential to have times when your brain can just shut down and rest and refresh and not be in business mode all the time.

When you give yourself the time to breathe, to not be in PT business mode, when you do return to work you will be ready and have some clarification of thought, which in turn will make you a better business owner.

If you don’t get the time to recharge, you will miss out on the opportunity to see things from a different perspective, or another approach to a challenge you’ve been faced with. You’ll tend to get stuck, repeat the same methods, and feel frustrated and exhausted, which will not result in anything positive, for your business or your personal life.

Your brain break doesn’t have to be a week long vacation, it can be as simple as a daily walk to get your blood flowing and your brain refreshed. It can be a breathing exercise or a daily meditation to center yourself and get a break from running your business. It can be shutting off your work mode at exactly the same time each day and allowing yourself to have that personal time. It’s really up to you!

If you feel like you can’t take a step back and let your business run on its own, it might be time to look at the processes you have in place, and think about ways to make it easier for you to do that. 

If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy 

*~* KEY TAKEAWAYS

Taking a break from your business is essential to the growth of your PT business.

If stepping away from your role as CEO even for a few hours feels too stressful, it might be time to make some changes in your PT business so that it feels safer to do so.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 54

Plays: 7,897

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, brain break, meditation, relaxation, stress management

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

It’s tempting to think that you can get places on your own with your PT business, especially because this is why you were able to start a business in the first place. Being independent and willing to strike out on your own is how you got started.

But there is a whole new level of growth that requires more than just personal willpower. And this can take years and years to figure out on your own, or can be condensed into a smaller amount of time by involving yourself with people who’ve gone before you.

Masterminds can provide PT practice owners with valuable information to grow their business, which is why I started attending them within a year of opening my first business. Masterminds have been pivotal and absolutely necessary for my growth.

In order to get the most benefit from Masterminds, it is critical that you recognize what specific things you need to continue to grow, and what attending an event will provide for you. Without this, a Mastermind is an onslaught of knowledge that may overwhelm you.

If you are ready to implement Masterminds as a learning process as a PT practice owner, be sure to go in with a purpose, with the questions you want answered, and pinpoint your time to get the most out of it.

As a PT business owner, learning from other powerhouse influences has led to major pivots and growth for my business that I wouldn’t have accomplished alone. Sometimes the best thing for your PT business is some perspective from the outside.

I challenge you to really think outside the box and make sure you’re really getting the right mentorship for your PT business. And if there’s something that you feel you could learn that would change the trajectory of your practice, I encourage you to go and learn it!

If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy

*~* KEY TAKEAWAYS

As a PT business owner, the right implementation of knowledge from Masterminds has had a significant impact on my growth both personally and professionally.

As with any endeavor you embark on to grow your business, it should be done intentionally and align with your long term goals.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 72

Plays: 7,816

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

Business Inquires ONLY: [email protected] 

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, Masterminds, business growth, personal growth

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Get a copy of my book FREE: https://bit.ly/2CCw3n7

How To Know Which Leads Are Worth Your Time (And Those That Aren’t)

How do you know if leads that come into your physical therapy business are worth your time?

If you look at a batch of ten leads that come from your website, typically only two of them are hot and will convert immediately, six of them will be somewhere in the middle, and the last two will never become patients. 

Focusing your energy on figuring out who those six in the middle are and nurturing them will offer you the best results, because your time will be focused on potential patients rather than the others who don’t need the nurture, or will never come in no matter what you do.

To figure out the six leads in the middle who aren’t ready, look for the common characteristics of those leads that will never convert. It can be that they’re in a certain age range, complaint, an insurance company, or a combination of multiple factors. Knowing who to focus your energy on will be game changing for your PT business.

Using this math will help you to ease some of your frustrations and understand behavior, as well as help you to win more with your PT business.

If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy 

*~* KEY TAKEAWAYS

There is a way to optimize the leads that you get for your PT business once you figure out who is worth your time to nurture and who isn’t.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 58

Plays: 7,705

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

Business Inquires ONLY: [email protected] 

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, lead nurturing, leads, lead gen

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Get a copy of my book FREE: https://bit.ly/2CCw3n7