→ Link to the video about my health journey: https://www.youtube.com/watch?v=dPekbHaUrE0

→ Link to video on the 6 key areas of a PT business: https://www.youtube.com/watch?v=9wN2Nwrm4qo

This week’s episode of Patients on Demand is actually a throwback to a podcast I recorded in the spring of 2021, while I was putting the finishing touches on our Patients on Demand System.

The episode was inspired by a potential client that I had been talking with, who was telling me about her struggles getting her PT practice off the ground.

She was working part-time seeing patients, and she had invested all this money in a CRM, Google ads, and other things, but she just wasn’t getting the business she expected.

Many PT practice owners may be tempted to do the same: investing in all of these super cool marketing tools before your clinic even has the business that can fully utilize them.

There are several steps to take before you jump in and spend all of that money on digital marketing, and it all starts with your message and other aspects of your PT practice that need to be perfected before you can really enjoy the benefits of a CRM or other marketing tools.

Otherwise, your revenue will be spent on the technology you aren’t able to use yet when you could be investing it in other areas of your business!

If you need an expert that can evaluate where your PT practice is at, and how to get it to the next level, reach out to us at  https://www.getpatientsondemand.com/call today!

*~* SUBSCRIBE

New Podcasts Every Monday!

Unique Listeners: 57

Plays: 11,427

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

#CashPT #CashPTLunchHour #PTWebsite

Did you know that the “Meet the Staff” page on a healthcare provider’s website is the 2nd most visited page?

When people find your PT clinic online, they want to get to know YOU before they come in for treatment.

Health issues, injuries, or nagging aches and pains are difficult enough to deal with on their own, and finding the right provider (especially when it’s coming out of their pocket) is even tougher!

This is why building trust and authority is ESSENTIAL when you’re appealing to patients online. They want to get to know YOU and your staff before they entrust you with their struggles.

An online bio is what they look for to feel safe and comfortable enough to come in for treatment. But you can’t just list your credentials and your accomplishments and expect it to be enough.

People need to feel CONNECTION in order to make the decision. This is what TRANSFORMS them from website visitors or leads into patients.

There are 3 NECESSARY ingredients for a compelling online bio for healthcare professionals, and they answer the following questions:

If you write a bio that includes all of these components, you will have people connecting with you and feeling comfortable to come and see you for PT services before they even walk in the door of your clinic.

If you’re looking for more guidance on how to build authority for your practice online but aren’t sure where to start, schedule a time to talk with us and we can help! Just go to https://www.getpatientsondemand.com/call and reach out to us ASAP!

*~* SUBSCRIBE

New Podcasts Every Monday!

Unique Listeners: 61

Plays: 11,359

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, online bio, biography, healthcare provider bio, meet the staff, meet the team, essential components of an online bio, how to build authority, how to build connections, how to build trust, storytelling

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Are you looking back on 2021 for some clues on how to improve your website in 2022?

In this week’s episode of Patients on Demand, I go over the three ESSENTIAL components of your website to ensure business growth in the new year.

Without making sure these are up to date with your clinic or business, you’re selling yourself short!

When you look at your clinic’s website, you want to make sure these components are where they need to be:

#1 Your Unique Service Proposition or USP

#2 Your Top 5 Services That Patients Come In For

#3 Your Calls To Action

If you have no idea how to begin getting your USP, services, or calls to action up to date and working how they should for your website, you can reach out to us today at https://ptwebsitesecrets.com/strategy. We can take the guesswork out of it for you and get you the results you’re looking for in 2022!

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 78

Plays: 11,270

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, annual planning, content update, update your website content, unique service proposition, top 5 services, how to make your website good for SEO, SEO content upgrades

When you’re in the process of hiring, the best thing to do is look for someone else who successfully does this job that you’re looking to hire!

In this week’s coaching session, we had the opportunity to speak with Ryan, who works as a marketing assistant for one of our PT website clients.

He guided us through his marketing background, how his hiring process was, and what he did to get acclimated to his new position in the physical therapy niche for the first time.

Ryan’s success in his position as a marketing assistant is something you should take notes on if you’re looking to hire right now or sometime in the future.

He offered amazing insight and really highlighted some of the most important aspects of the hiring process, both for potential employees and for the business looking to hire.

If you are looking for a partner that is going to TRANSFORM your online marketing, online lead generation, and really get you more patients on demand, but you want that reciprocation, and you want somebody else to pour into you like we do for our clients, just reach out to me at https://ptwebsitesecrets.com/strategy today.

*~* KEY TAKEAWAYS

A marketing assistant really needs to be an expert in the relationship business above all else.

Some characteristics to look for when hiring a marketing assistant, or for any position in your clinic, would be an in-depth awareness of people, and an understanding of how their role fits into the bigger picture.

DNA download, or learning the ins and outs of a business, is a crucial part of onboarding for any new employee, because understanding how the practice works and the strengths and weaknesses of the staff can offer insights on what the new hire will need to do to fill in the blanks.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 59

Plays: 11,157

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, marketing assistant, hiring, hiring process, hiring a new assistant, hiring for PT practice owners, hiring for physical therapists, what to look for in new employees, job interview, PT practice owner hiring process

***Link to the Google Update episode → VIDEO & PODCAST

As we approach the end of the year, it’s a great time to reflect on what to do moving forward, what knowledge to acquire that you might not have in the past year, and what decisions need to be made to make 2022 better.

In my own personal reflection, I realized that it would be helpful to share a little bit more about Google’s recent updates and how they affect your PT website rankings, especially so you can make the right changes in 2022.

Many people think that once you create a website for your business, you’ll be set for a few years, which is far from the truth. We’ve seen changes in how potential clients respond, lead generation trends, and getting more patients online in just six months!

The biggest change over the last year that we’ve made for our website clients is the transition from mobile-friendly to mobile-first in response to Google’s changes that have largely moved ranking and indexing to be based on mobile websites rather than desktop versions.

Mobile-friendly websites just aren’t cutting it anymore, because they are adaptable to mobile devices but not designed to work the best on them. And how your website works is one of the major considerations that Google has for your ranking.

Google is the biggest search engine on the internet, and therefore keeping up with their standards is a necessity to keep your website working smart for you and your PT business.

If you want a support team that automatically keeps your website up to date with all the new technological changes so you don’t have to worry about it, you can reach out to see if we can work together today at https://ptwebsitesecrets.com/strategy

*~* KEY TAKEAWAYS

Now is a great time to reflect on how to keep your PT business up to date with all of the changes that have taken place throughout the year, such as the massive Google update in early October.

Websites need to be designed mobile-first since 60-80% of PT website visitors come from people on their phones, and Google ranks based on your mobile site’s capabilities.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 75

Plays: 10,890

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, website SEO, search engine optimization, online content marketing, online sales rep, quarterly planning, annual planning, Google update, technological update, website updates, mobile-first, mobile responsive, mobile-friendly

Link to the Google Update episode   

→ VIDEO http://ow.ly/3B7H50GwCqA

→ PODCAST http://ow.ly/BsSQ50GwCqC

Recently, I heard a quote that completely changed my thought process when it comes to my business from another GENIUS entrepreneur, Jake Kelfer, over on the Cashflow Tactics podcast.

At the very end of the podcast, he shares something his father told him before his first book launch when it comes to getting what he wants out of life.

He reminded him that everyone wants the same thing: success, a great family, a comfortable life…

And that there are no shortcuts to getting what you want, other than STARTING RIGHT NOW.

In this week’s episode of Patients on Demand, I expand on this and how it can be applied to us as PT entrepreneurs, and how it can radically change the way we accomplish our business goals for the future.

As PT business owners, we’re always looking for shortcuts to accomplish our desired outcomes, and we end up wasting our time and not making the hard decisions that will actually move us forward.

The key to success is making those decisions, no matter how difficult it may feel in the moment. The only shortcut is to start right now.

You may not realize this, but your clinic’s website might be one of the greatest shortcuts to success as the central hub of your brand’s representation online. And that it can start working for you NOW.

If you need help taking the shortcut to get more new patients and making your website work for you, we’d be happy to chat with you. Spots are filling up fast since Q4 is one of the busiest times of the year for us, so sign up at https://ptwebsitesecrets.com/strategy TODAY!

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 95

Plays: 10,810

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin 

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, online content marketing, online sales rep, shortcuts, business shortcuts, quarterly planning, annual planning

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

#CashPT #CashPTLunchHour #PTWebsite

During the pandemic, many business owners spent a lot of time developing online PT programs for their clients since their clinics were shut down or severely limited in capacity.

Now that things are slowly returning to normal, people are coming in for therapy again and there’s less of a need for this online content, a lot of us are wondering...what can I do with this thing I spent all this time creating?

You’re probably thinking, let me put it on my existing website with my other offerings so it’s available for all the people that are already finding my website!

Before you add your online PT course or content to your website or even create a new website for it, there are a few things you should consider.

1. Who do you want to purchase your online course?

If your current website is targeting a specific audience, it may not align with the clientele that you want to sell your course to. If it aligns with the course content, you want to make sure that you market it the right way so that the main focus of your website is still to get patients into your clinic.

2. What do you want people to do first when they find your clinic online?

Is it truly a lead magnet that can nurture someone in and therefore present it upfront and make an attractive offer at the beginning?

Or is it something that should be on the backend that will be sold as an upsell at the clinic?

In this week’s episode of Patients on Demand, I’ll show you the best ways to incorporate your online resources with your existing PT practice without dissuading someone from purchasing something they need (like physical therapy).

This is something we have helped many of our clients accomplish, so if you’re looking for help optimizing all of your PT business’ assets to grow your business and serve more people in your community, you can reach out to us TODAY at https://ptwebsitesecrets.com/strategy!

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 61

Plays: 10,442

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, online course, PT online course, online content, online content marketing, COVID-19 pandemic, post-lockdown marketing, online sales rep

One of my clients recently reached out to me about a problem she was having with her physical therapy clinic.

She was getting too many inquiries from her website of people wanting to come in for PT, and she wanted to put a notice on her website that she wasn’t seeing new patients.

In my opinion, this is an amazing problem to have! Overflow is a sign that you have other problems in your business and presents you with an opportunity to fix them.

If you’re faced with more patients than you can handle, sending them away should be your last choice. You never know the long-term impact this will have on your potential new clients and your business in the future.

Instead, always be looking to grow your business by at least 5-10% each year to make up for inflation, changes in the market, and unforeseen investments you’ll need to make throughout the year.

When you have too many inquiries of people wanting to come in for treatment, you have two options:

Raising your prices for current and future clients will help you for several reasons:

Hiring someone new to work in your business helps it to grow!

Creating a way to send leads elsewhere should always be a last resort! If you need time to think about how to move forward, create a voicemail or text message that offers a waitlist or referral to other local PTs. But don’t have it anywhere on your website where people searching for your services can find it.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 74

Plays: 10,330

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, overflow, raise your prices, inflation, annual inflation rates, new hire, hiring tips, demand exceed supply, high demand

*~* ABOUT 

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for MORE PROFIT. You can visit my website to learn more HERE.

Black Friday is one of the best selling opportunities of the year for business owners, PT practice owners included! It’s a great way to make some extra money at the end of the year for your PT business.

People are actively seeking out the things they’ve wanted to buy, and getting excited about spending money on those things since they know they’ll get a discount!

This is a fantastic opportunity to sell PT packages, or anything else you offer, and get some extra money in your pocket for the end of the year. The most successful offer our clients have sold in the past are packages at a discounted price, which your patients get because they’re handing over the money in advance!

The first thing you need to do is come up with your offers. You can market several different offers at different levels, so people have a few to choose from. Once you have your offers, you should start marketing them on every channel you have so that as many people as possible will see them.

The sooner you start marketing, the more you’ll sell! The best way to do this is initially through an email campaign the first or second week of November, that lasts a week or longer.

In addition to an email campaign, have all of your employees offer these Black Friday deals to patients in person, and all of your social media advertisements focused on it as well. The goal is to get it in front of as many people as possible.

Offer your clients a deal that they can’t pass up to invest in their health, and watch your revenue soar up for the end of the year.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 82

Plays: 10,243

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Black Friday, Black Friday deals, Black Friday marketing

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

#CashPT #CashPTLunchHour #PTWebsite

Have you noticed a lag in your website’s traffic over the last month or so? Has your Google search ranking plummeted seemingly out of nowhere?

There’s a reason for that: Google just rolled out the biggest update to organic ranking that they’ve done in over a decade! The update was rolled out over nine days, causing some people to see problems at different times. And, in typical Google fashion, they gave no warnings about it, and we are noticing the changes now.

The update was targeted at geographical locations of businesses, and makes location matter significantly more in rankings. Some of our clients in big cities saw a harder hit to their rankings and a resulting drop in traffic because Google is allowing less competition per area.

Keywords affected the most were those that weren’t related to location. An example of an affected set of keywords is “physical therapy”, and a less impacted set of keywords would be “physical therapy near me”

Now, you might be wondering, why would Google make such a big change? It’s simple, it’s all about the money. If it’s harder to rank organically, it forces some companies to pay for Google ads so that they can appear on the first page or within the first three results.

The same thing happened with Facebook a few years back. Business listings on Facebook used to get hundreds or even thousands of engagements initially. Once Facebook realized they could charge for ads, engagements on businesses dropped to only 10-15, unless you spent money on their advertising feature.

While it might be tempting to purchase Google ads to some people who aren’t as well versed in Google SEO, they’re forgetting that only 15% of people click on the Google ads in searches. That leaves 85% of the population out of the market on Google searches.

That’s why we’re encouraging our clients not to bite, not to purchase Google ads, and use this as an opportunity to tap into the 85% of people with organic SEO. Our team is hard at work researching the changes that Google made and ensuring that our SEO program clients have the best chance at ranking high in their local areas.

After speaking with several people about the changes, it’s clear that our clients were already largely unaffected by the Google update when compared to other businesses. If you’re struggling with getting your PT business to rank, reach out to us at https://ptwebsitesecrets.com/strategy today and see how we can help improve your SEO drastically.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 75

Plays: 10,095

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY'S PODCAST

All about lead generation, marketing, marketing resources, PT website, women owned business, cash based physical therapy, build a website, how to build a website, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, Google update, Google changes, organic SEO, Google ads