When it comes to your private practice or other PT business, it’s important to remember the 10-80-10 rule.

10% of your goals as a business owner are handled by you, 80% is handled by your team or employees, and the last 10% is going over everything before it’s finished.

The first 10% is the direction you want to go, the objectives, and what you want accomplished, which you can give as the leader. The 80% is the execution of the accomplishments, carried out by your team. The final 10% is you adjusting a few things here and there, and any finishing touches needed to bring it to completion and success.

But it isn’t always that simple...some of us may find that it’s more like 2-96-2, or that we aren’t giving enough guidance and leadership to our team members when it comes to meeting deadlines and achieving goals.

In this week’s episode, I dive into how important it is to give your team 20% of your expertise, guidance, and checkpoints throughout the planning and execution process of your business’ goals.

Setting your business up for success means creating milestones together, explaining anything unclear about your expectations, and checking in throughout the process.

When deadlines aren’t hit, you question why, and dig deeper to get the real answers, not just surface-level excuses. That way you’re prepared when it comes to planning new goals, and you can work toward achieving them together in a meaningful way.

If you’re looking to take more off of your plate as a PT practice owner, especially in terms of your website and your online marketing, SEO, and Google ranking, check out our website https://ptwebsitesecrets.com/strategy and see how we can help you!

*~* FOLLOW ME

New Podcasts Every Monday

Unique Listeners: 73

Plays: 9,998

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, ten eighty ten, 10 80 10, business owner, entrepreneur, PT practice owner, leadership, leadership strategy, goal planning, goal setting, quarterly planning, quarterly goals, weekly planning, daily planning

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Do you ever feel like you need a break, but you don’t want to lose your momentum?

So you push yourself to the point of exhaustion, and realize that the quality of your work isn’t worth the work you’re putting in…

As entrepreneurs, it’s easy to get stuck in this trap. We don’t want to waste our time on things that won’t advance our business forward in some way. But we also recognize that if we don’t have a break from our business that it will eventually suffer, and so will we!

In this week’s episode of Patients on Demand, I discuss the importance of spending 80% of your time on your main business, whether it’s your PT practice or other PT business, and 10% of your time on a side hustle.

Now I know what you’re thinking... Why would I spend my free time working? Why not put it into the main business?

There are many benefits to having side ventures that we can work on when we need a break:

If you allow yourself to find a productive way to take a break, you can find balance in your busy entrepreneurial lifestyle and be able to show up for the full 80% for your main business.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 79

Plays: 9,877

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

As physical therapists, we’re constantly upgrading our knowledge about the latest treatments, getting the latest and greatest new equipment, obtaining new certifications, etc. to be the best clinicians we can be.

It makes sense that we tend to have this attitude towards our online presence!

However, sometimes it doesn’t make sense to get every new upgrade, switch to the newest platform, or add every new widget that comes out to improve our PT clinic websites.

If your website is working for you and meeting the needs that you have it working for, why bother changing it?

This week, a client of ours posed a question about upgrading one of his PT business’ websites. We came to the conclusion that because it was doing everything he needed it to do, and he was happy with its success, that it isn’t necessary to upgrade it.

Sometimes upgrading your website can have negative effects for SEO or Google ranking.

The most important thing to remember when it comes to your PT website is that if it works great, it might not need to be fixed. If there’s something that can be improved on or isn’t working, that’s when you can make those changes.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 59

Plays: 9,659

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

PT practice owners, myself included, often ask these questions: How many leads should my website be generating? What should my expectations be? How do I know if I’m doing good or bad?

Whether you’re just starting out with website marketing or you’re an experienced business owner, this week’s episode will explain some of the basic metrics you should look for when it comes to the success of your PT website.

The first thing you should be looking at is the number of visitors to your PT website. The best tool to use is Google Analytics, since the results on sites like Weebly and Wix can be unreliable. And out of those visitors, how many of them are from your local area!

Once you have your number of local visitors, or people who are actually potential patients for your clinic and not people from out of state or too far away, you can determine how many of them made inquiries on the website (i.e. filled out forms, downloaded freebies, or even called your clinic directly).

You should be looking for at least 2% of visitors to make those inquiries on your website at the bare minimum. Our clients are typically at a minimum of 8-10%, and more established clinics are even higher! If you can’t get at least the 2%, you might need to make some changes to your website!

Only once those inquiries are solid should you be scaling and making the decision to pay for SEO and ads. Otherwise you’ll be spending money without the proof that it will improve your online presence and actually return a profit!

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 79

Plays: 9,470

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

On last week’s episode of Patients on Demand, we went over the importance of high ranking for PT practice owners on Google searches. We also went over some ways to improve your ranking, such as making sure all of your clinic’s information is up to date on your website, as well as your Google My Business profile.

This week, I continue the discussion on the importance of content on your website to improve your PT website’s SEO organically. Since you only have control over about 30% of how you rank on search, it’s important to do everything you can!

Did you know that pages with the most written content are the most successful at ranking the highest? Blogs are a great way to increase your content, and you can repurpose and recycle them to increase your online presence.

Blog content results in more traffic to your website, more authority, and more people liking what you’re doing...all of which reflects positively to Google!

In a previous episode, I give you the 4 types of blogs you’ll ever need to write if coming up with ideas for content is difficult for you as a busy physical therapist. You can check it out HERE.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 58

Plays: 9,348

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

Google My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3

So you want to know how to rank your PT practice in the top 5 results on Google search? Or even top 3 results on Google Maps? Look no further!

This past week I spoke at one of my client’s Mastermind events, and we went over some commonly asked questions about Google My Business and how to rank your PT business higher in search.

Higher rankings = more people see your PT practice online = more clients to come in and spend $$$!

This will be a three part series, with each episode going into detail on how to improve your digital marketing for your PT clinic. Have more questions for me on the topic? Feel free to comment below.

Looking for a little more than the podcast/video can offer? Apply to see if you’re eligible for our Patients on Demand System, which includes an organic SEO package and free weekly office hours to answer all your SEO-related questions and provide you with even more ways to improve your online presence 👉 https://www.ptwebsitesecrets.com/strategy

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 67

Plays: 9,237

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

👉 Listen to my podcast: https://bit.ly/3kV8OpD

Writing blogs for your physical therapy website is way simpler than you might think, and can have incredible benefits for your clinic’s visibility online!

Consistent content creation can help rank your private practice higher on Google search results, which is essential for getting more potential clients to your website since 67% of clicks on Google fall on the first five results.

Not only is it great for SEO purposes, blogging can help you connect with your clients in a real way before they even come in for treatment, which helps you stand out from other physical therapists in your area.

Once you start creating a blog post on a regular basis, you’re creating a base content you can use for other marketing purposes, such as social media posts and emails you can send out to your clients.

If you need help coming up with content ideas for your practice’s blog, there are 4 core topics you should focus on that can provide you with endless content:

If you can implement consistent blogs on your PT website, you’re setting yourself up with amazing organic SEO that will undoubtedly help your clinic become an online celebrity in no time. Looking for a little more than the podcast/video can offer? Apply to see if you’re eligible for our Patients on Demand System, which includes an organic SEO package and custom blogs every month 👉 https://www.ptwebsitesecrets.com/strategy

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 87

Plays: 9,138

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7

This week, Patients on Demand goes behind the scenes with one of our website clients during our weekly check in. We go over how their site is doing, how their marketing is working for them, and my recommendations based on their data.

I talk about some amazing strategies that lesser known clinics can use when they’re just starting out to become an online celebrity for their local area, but don’t be intimidated--I talk about some ways that more established clinics can improve their marketing tactics as well.

In this week’s check in, where I typically answer client questions and help them improve their experience with our website systems, I walked them through how to improve their current Google ad campaigns and other marketing set up. I gave specific suggestions based on what they were already doing.

One of the many examples I made a suggestion for was creating separate leadpages connected to their current Google ads, so that it’s easier to understand where their leads are coming from, and which marketing tactics are most effective.

Looking for a little help growing your business organically through SEO? Our Patients on Demand System includes a three pack organic attack to get your PT business to the top of the page of Google search, maps, and more. Schedule a call with us to see if your clinic would be a good fit at  https://www.ptwebsitesecrets.com/strategy.

*~* KEY TAKEAWAYS

Using multiple strategies to generate website traffic is important to PT clinics that want to become online celebrities in their local area.

If you aren’t using the right strategies to advertise your clinic, it’s easy to become a five-star resort in the middle of the desert. It’s important to target the right audiences so that people can find you easily!

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 88

Plays: 8,989

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Get a copy of my book FREE: https://bit.ly/2CCw3n7 

After a lovely vacation with my family to Hilton Head Island, I came across some of the best branding for SEO purposes in a local coffee shop after asking my daughter to pick the place she wanted to go for breakfast.

The business she chose called itself “Coffee Shop Near Me”, which if you know anything about Google search rankings, is genius. Using what people typically type into the search engine in your business name gives you a leg up when trying to generate traffic for your business.

In this week’s episode, I talk about using your PT clinic’s brand itself to improve its SEO organically. The best way to do that is to use your location name in the name of your clinic, like Charlotte Physical Therapy if you’re located in Charlotte, as long as the web domain is available. You can also improve it by including “Physical Therapy” in the name, because it's important that people know what you do.

For people with established businesses, rebranding can sometimes have negative effects on your SEO, but adding another domain with your location can improve it. PT clinics who have already developed an online presence should be very cautious when making changes that can impact SEO.

Looking for a little help growing your business organically through SEO? Our Patients on Demand System includes a three pack organic attack to get your PT business to the top of the page of Google search, maps, and more. Schedule a call with us to see if your clinic would be a good fit at  https://www.ptwebsitesecrets.com/strategy.

*~* KEY TAKEAWAYS

Your PT clinic’s brand can help your SEO rankings if you do it right!

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 68

Plays: 8,687

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST/VIDEO

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Content Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build Authority

In this week’s episode I talk about the easiest way to create content for your clinic online consistently.  Updated content on your PT website and elsewhere online helps you rank higher on search engines, helps your clinic appear more like a trusted authority, and makes it easier for your potential customers to find you.

So many PT practice owners struggle immensely with getting content out there. This might be partially due to a common misconception that content creation is an extensive and time-consuming process. But it doesn’t have to be something earth-shattering.

Here’s my process for getting started with content creation:

I’m able to put in 15-20 minutes a week recording a podcast audio and video, and that podcast becomes all the content I put out in that week. My marketing assistant uses quotes from the transcription of the podcast to create social media posts, emails, and other materials each week, but you can easily do it yourself.

If having your clinic become an online celebrity is something you’re interested in, you can fill out an application to see if our System will work for you at https://www.ptwebsitesecrets.com/strategy.

*~* KEY TAKEAWAYS

Frequent content creation and posting increases your online presence and helps your clinic to rank higher on search engines and increases your authority in the health sphere.

Content creation doesn’t need to be difficult or time-consuming. You just need to start with one blog or podcast and go from there.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 82

Plays: 8,599

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, social media, social media marketing, blog, blogging, YouTube, podcast, anchor.fm

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

Get a copy of my book FREE here: https://bit.ly/2CCw3n7