This episode is devoted to taking a customer from what they need to what they want on this episode of Tell Me Something Good About Retail. 

Key Links

• Patricia Fripp LinkedIn

Create an experience where customers love to buy

Education is only part of the sale; you have to romance the customer.

Dealing with “who cares” syndrome

When you start losing your prospect’s ear, stop talking about you. Start asking them questions.

How a trip to just buy stockings landed a big sale

It was supposed to be just a time filler, but a quick visit to a shop became a thrilling experience for Patricia. Hear what it takes to woo a customer.

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Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.