Patrick Schmitt and Jenny Xia Spradling are the co-founders and co-CEOs of FreeWill, a social venture that has helped charitable organizations generate more than $5 billion in new planned gifts, stock gifts, and qualified charitable distributions. In this conversation with lecturer Toby Corey, Schmitt and Spradling discuss how they’ve built values such as kindness into their company from the beginning, and how entrepreneurs can use their company’s values and mission to drive fundraising and growth.

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