In this episode, we dive deep into an underlying problem in American culture as well as the outdoor industry. 

 

Patrick Tullos is the Sr. Manager of Brand Communications and Sports Marketing at Adidas Outdoor. Struggling with anxiety his entire life, he reached the tipping point after overworking himself for a year. Sitting on his couch with his bags packed ready to fly overseas for yet another work trip, Patrick was unable to move and realized something needed to change.

 

Since then he's decided that nothing ever good happens while sitting at a desk and has allowed himself to enjoy the outdoors. The impact on himself and his work has been incredible.

 

From the episode:

 

"For a long time I would say, ok I need to stop drinking caffeine, then I need to stop drinking alcohol, I need to exercise more, and it just wouldn't go away. Ultimately all of those lifestyle changes are good but they're like putting a band-aid on a shotgun wound."

 

"I always felt indebted because I feel so thankful to be in this industry. I was like, I always need to be working so hard for this industry and the brands I work for."

 

"We as a culture and we as an industry have to find a middle ground to say it's ok to get outdoors and enjoy it and work hard."

 

Follow Patrick and Adidas:

@patrick2los

@five_tenoffocial

@adidasterrex

 

Episode Sponsored By:

Darby Communications

https://www.darbycommunications.com/

@darbycomm

 

Produced by:

Port Side Productions

@backcountrymarketing

@portsideproductions

@coleheilborn