It's a fact that the partner industry is changing and will consolidate in the next few years. The question here is, what are you doing to keep up to remain relevant? Doug Wendt is on the show to share his perspective on the evolving partnership ecosystems.

Doug is the Co-Founder, senior partner, and Chief Growth Officer at Wendt Partners, an Elite HubSpot Partner and comprehensive technological solutions firm. He shares his journey to becoming an Elite HubSpot Partner, how to win in the new partner industry and how to build a culture that fuels growth.

Links

• 429 - Show Notes
• Doug’s LinkedIn Profile
• Wendt Parners Website
• Cloud Consultants Collective
• SendSpark

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• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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The channel reseller model is dying quickly, which makes us rethink everything we know about partnerships and ecosystems. In today’s episode, Des Russell, Chief Partnership Officer at Partner Elevate, explains why you should take ownership of moving your business forward and not rely on your vendor to get leads. You will learn how the vendor/partner ecosystem is changing and what are the three problems partners face in the current environment.

Links

• 428 - Show Notes
• Desmond LinkedIn’s Profile
• Partner Elevate Website
• Cloud Consultants Collective
• SendSpark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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As a business owner for 11 years, out of revenue, profit and cash flow, I lost more sleep over the last one and sometimes I still do. I don't miss that feeling when you have taxes or payrolls to pay and no cash in the bank. Or you want to go and invest in an expert that you know will help you grow, but you just don't have the cash in the business to afford it. In this episode, I go through five traps most cloud consultants fall into it and how to avoid them to escape the cashflow crisis.

Links

• 427 - Show Notes
• Cloud Consultants Collective
• SendSpark
• Join our newsletter

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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Starting a marketing agency is challenging, but everything gets easier when implementing the right systems and procedures for you and your clients. In this episode, Clodagh S. Higgins shares her insights on how to build a happy and healthy agency.

She is a business coach and consultant for digital marketing agencies and an ex-HubSpotter who helps owners in the areas of sales, marketing, services, and scaling. She explains how the Gino Wickman EOS model can work for your agency, the 6 pillars to a happy, healthy agency and how the They Ask, You Answer methodology will catapult your agency.

Links

• 426 - Show Notes
• Clodagh’s LinkedIn Profile
• Growit Group Website
• Agency Life Podcast
• EOS Website
• They Ask, You Answer Method
• Book: The Happy Healthy Digital Agency
• Cloud Consultants Collective
• SendSpark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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Businesses of all sizes and industries have one problem in common: Marketing. And that’s why they bring in someone externally to help them build their marketing strategy.

In this episode, Alisha Conlin-Hurd, co-founder at Persuasion Experience, helps businesses to increase conversions and scale their systems by uncovering what their target market really wants. You will learn the number one rule of marketing that many B2B businesses miss, how you can nail your strategic partners and how to make marketing easy for you.

Links

• 425 - Show Notes
• Alisha LinkedIn Profile
• Persuasion Experience
• Alisha’s YouTube Channel
• Cloud Consultants Collective
• SendSpark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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There are typically four ways to generate revenue in your cloud consulting business: Referrals, SaaS vendors, outbound and strategic partners. In this episode, Paul goes deeper into how to self-generate outbound leads. You will learn some of the common challenges cloud consultants face when generating high-quality leads, three steps to solving them, and multiple opportunities to get some help.

Links

• 424 - Show Notes
• Fast Track program
• Sales Machine
• Ideal Client Framework
• Sales Sherpa
• Snov.io
• Zero Bounce
• Book a 30-minute call
• Cloud Consultants Collective
• SendSpark
• Join our newsletter

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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If you’re struggling with your systems and processes, you need to listen to this podcast episode. Kylie Harker, founder and director of Squirrel Business Solutions and a Zoho partner, works with businesses to implement robust systems and processes so they can make decisions based on numbers.

In this interview, she shares how rebuilding her website has been a game changer for her business, her recruitment plans to keep up with that growth and why she will double her business in 12 months.

Links

• 423 - Show Notes
• Kylie's LinkedIn Profile
• Squirrel Business Solutions
• Case Studies by Industry
• The One to Ten Business Club
• Cloud Consultants Collective
• SendSpark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

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We all know that YouTube is the second largest search engine in the world. But most consultants remain hesitant to add this channel to their marketing strategy. Why? Yes, it might take some work but what you get in return makes it worth day.

Gareth Pronovost is here to explain how you can use YouTube to build your email list and bank account. But he also shares tips on starting your own channel and using it to grow your business. Finally, he explains how the platform you sell could integrate with Airtable.

Links

• 422 - Show Notes
• 
  
• Gareth’s LinkedIn Profile
• 
  
• GAP Consulting Website
• 
  
• GAP Consulting YouTube Channel
• 
  
• Cloud Consultants Collective
• 
  
• SendSpark

Connect With Paul 

• On LinkedIn
• 
  
• On Facebook
• 
  
• On Twitter: @PaulHiggins555
• 
  
• On Instagram: @paulhigginsmentoring
• 
  
• Email: [email protected]

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Sales doesn't come naturally for some business owners, so they instead spend extra time on delivery. But balancing sales and delivery is essential to meet your growth ambitions. In this episode, you will learn how to allocate time to sales and how to reduce your time in delivery.

Links

• 421 - Show Notes
• Cloud Consultants Collective
• SendSpark
• Ep. 415 – How to Spend 25% of Your Time on Sales
• Ep 2213 – The Marketing School

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

Thank You for Tuning In!

Whether you’re starting a new business or changing the direction of an existing one, picking a niche is the best decision you can make as a small business owner. And Allison Strickland can confirm that. 

She is a Salesforce developer for a large life sciences company and owns two of her own businesses in the same niche: healthcare and higher education for healthcare. 

In this episode, Allison explains why the riches are in the niches and how she plays in communities to gain clients. She also shares her story on how to run a consultancy business on top of a full-time job and kids.

Links

• 420 - Show Notes
• Allison’s LinkedIn Profile
• Shea Hawk Solutions
• ATStudy Buddy
• Cloud Consultants Collective
• SendSpark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]

Thank You for Tuning In!