Paul Higgins Podcast

Why you should listen

1. Learn why immediate solutions might not always be in your best interest and how they can divert you from addressing the root cause of challenges.
2. Discover the concept of adaptive change and its significance in achieving sustainable organizational success beyond mere technological implementations.
3. Gain valuable strategies from Ben's "four minds" model to navigate uncertainty, streamline operations, and capitalize on growth opportunities effectively.

Are you ready to revolutionize your organization's approach to change? In this episode, Ben Stroup introduces the transformative concept of adaptive change through the lens of the "four minds"—strategy, Operations, Technology, and Data. He highlights how a holistic approach navigates uncertainty and leads to remarkable growth. Ben emphasizes the importance of adoption as the accurate measure of success and stresses the critical role of strategic execution in turning ambitious goals into reality. Discover the keys to resilience and innovation in this insightful discussion.

About Ben Stroup

Ben Stroup is changing the way organizations succeed. As a consultant and coach, he helps leaders navigate uncertainty, streamline operations, and unlock growth opportunities.

Ben uses data-driven insights to develop measurable strategies that propel organizations forward. His ability to spot what matters most and bridge ideas with implementation leads to remarkable results.

Resources and Links

• Getvss.com
• Benstroup.com
• Ben's LinkedIn profile 
• Subscribe: The Velocity Factor 
• Previous episode: 527 - So What is the Point?
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Suggested resources
• Find out more about Paul and how he can help you

Have you ever stopped asking yourself, "What is the point?" of your actions? In this solo episode, I dive into a pivotal lesson I learned from a senior executive during my 18 years at Coca-Cola. I share the moment that transformed my approach to work: focusing on initiatives with a definitive purpose and outcome. This episode could be the pause and reflection you need to realign your efforts with your goals.

Resources and Links

• Previous episode: 526 - Your Marketing Automation Partner with Laine Belcastro
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Why you should listen

1. Expert Guidance on Marketing Automation Platforms: Laine breaks down the complexities of choosing and utilizing your business's right marketing automation platform, offering insights that could save you time and resources.
2. Strategic Email Marketing Insights: Discover the dos and don'ts of email marketing, learning how to create emails that genuinely engage your audience rather than ending up in the spam folder.
3. Future of AI in Marketing: Get a glimpse into the evolving role of AI in marketing automation, including practical tips on how to leverage AI today and predictions for how it will shape marketing strategies in the near future.

In this episode, we dive deep into the world of marketing automation with Laine Belcastro from LMB DigiMarketing. Laine, a seasoned digital marketer, shares her extensive experience navigating the technical complexities and strategic intricacies of marketing automation platforms. From discussing the importance of choosing the right platform to offer valuable tips on email strategy and the role of AI in marketing, Laine provides a comprehensive overview to help you enhance your marketing efforts. Whether you're a tech consultant looking to bolster your clients' marketing strategies or a business owner seeking to improve your own, Laine's insights will guide you toward more effective and engaging marketing automation solutions.

About Laine Belcastro

Laine is a seasoned digital marketer with a knack for untangling technical and strategic knots. Since 2007, she’s been a dual citizen of the MarTech and traditional marketing worlds, serving B2B and B2C clients in New York City, Atlanta, and beyond. Laine founded LMB DigiMarketing in 2015 to make highly effective marketing automation more accessible to growing businesses.

With a Digital Marketing certification from Emory University and specialist certifications from MailChimp and Salesforce – Account Engagement, her happy place orchestrates streamlined marketing platform integrations. She enjoys golf, concerts, and trying new restaurants in her free time.

Resources and Links

• lmbdigimarketing.com
• Laine’s LinkedIn profile
• Laine on Instagram: @LMB_EmailRocks
• Previous episode: 525 - AI - Death of Developers? With Mark Good
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Why you should listen

1. Stay Ahead in AI Integration: With AI evolving rapidly, this episode provides insights into effectively training your team to harness AI's full potential, ensuring you stay competitive and innovative.
2. Expert Insights from Mark Good: With a decade of experience and a passion for AI since 2015, Mark shares his journey and mission to accelerate AI adoption in business processes, offering a unique perspective on combining business acumen with AI development.
3. Practical Solutions for AI Training: This episode offers practical advice and solutions for individual professionals and organizations aiming to enhance their AI capabilities.

In this episode, we dive into one of the hottest topics in our industry – training your team on AI advancements, especially within the Salesforce ecosystem. Mark Good, the founder of AI Force, shares his extensive experience and unique approach to accelerating the adoption of AI in business processes. Mark's insights into the challenges professionals face, from cutting through the noise to understanding the essential skills needed for AI, are invaluable for anyone looking to enhance their team's AI capabilities. Join us as we explore how to navigate the rapidly evolving world of AI and ensure your team is prepared and excels in implementing AI solutions.

About Mark Good

As the founder of AI Force, the Salesforce AI training company, I've been working for 10 years as a Salesforce professional while researching AI capabilities. My mission is to accelerate the adoption of AI within the business ecosystem, and I empower other Salesforce professionals and companies with the tools and training to bring AI to life inside business processes. I co-founded "GPT Dreamin", the largest virtual Salesforce AI conference. I spend my days working with businesses and professionals learning and deploying AI, and I spend my evenings researching cutting-edge AI techniques and capabilities. 

Resources and Links

• aiforcetraining.com
• Mark's LinkedIn profile
• Follow AI Force Training on Youtube: @aiforcetraining
• Catch Past Live Sessions and AI News on AI Force Plus
• Enroll your Salesforce resources in the AI Force Training program
• Company Team Training
• Have your Salesforce resources watch the GPT Dreamin Series for free AI education
• Previous episode: 524 - Minning Sales Gold
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

What do you do when potential clients say no? In this solo episode, I dive deep into a critical aspect of sales that we often overlook: responding to potential clients' rejections. I share why capturing and using the reasons behind these rejections is crucial. Despite our expertise in implementing sales CRMs for our clients, we often neglect this practice in our operations, missing valuable insights that could turn those nos into future yeses. Whether you're a seasoned tech consultant or new to the field, this episode is packed with insights on turning rejections into opportunities, making your sales process more efficient, and ultimately growing your business. Ready to start mining your sales gold?

Resources and Links

• Previous episode: 523 - How You Should be Using Video to Make More Profit with Grant Shaddick
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Why you should listen

1. Unlock the Power of Video: Learn how video can transform your sales process, making it more personal and effective, and why it's becoming an essential tool for businesses in the digital age.
2. Efficiency and Quality Combined: Discover how Tella offers the perfect balance between ease of use and professional-quality video production, saving you time without compromising on the impact of your content.
3. Stay Ahead with AI: Gain insights into the future of video editing and content creation with AI and how Tella is leading the charge in making advanced video production accessible to everyone.

Looking to elevate your business with the power of video? In this episode, we dive into the game-changing impact of video on your business. Grant Shaddick, co-founder of Tella, reveals how they are revolutionizing how small businesses, startups, and freelancers use video to connect with clients, streamline their sales process, and enhance their online presence. Discover the secrets to creating high-quality video content effortlessly, the advantages of Tella over traditional editing software, and the future of video in business with AI advancements.

About Grant Shaddick

Grant is the cofounder of Tella, a screen recorder that edits videos for you. Originally from New Zealand, Grant moved to The Netherlands in 2015 to join Dutch startup Bynder. Grant co-founded his first startup in 2018, which was acquired by InVision at the end of 2018. In June 2020, Grant left InVision to join startup accelerator Y Combinator and start Tella.

Resources and Links

• Tella.tv
• Y Combinator
• Grant’s LinkedIn profile
• Grant on Twitter: @9ranty
• Tella on Twitter: @TellaHQ
• Superhuman.com
• Paulhigginsmentoring.com/resources
• Video set up
• Previous episode: 522 - You Are Your Brand with Peter G. Goral
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Why you should listen

1. Learn to Differentiate Your Brand: Discover how to cut through the noise and ensure your brand resonates with your ideal clients, distinguishing you from competitors.
2. Expert Strategies for Social Media: Gain insights into crafting and executing a social media strategy that defines your brand's value and showcases your expertise.
3. Real-world Business Growth Tips: Peter shares actionable advice on how businesses can leverage their unique stories and values to grow their online presence and win over significant deals.

In this episode, I sit down with Peter G. Goral to explore how businesses, especially tech consultants, can stand out in a crowded market. With over a decade of experience, Peter shares his insights on cutting through the noise and reaching target audiences. We dive into his three-stage program, which focuses on awareness, education, and engagement, aiming to define brand value and voice while creating content that showcases experience and attracts new clients. Peter's mission is to empower businesses to reach their full potential by growing their online presence and reputation. Join us as we uncover the secrets to winning over major deals and making your business truly stand out.

About Peter G. Goral

With over 11 years of experience as a Social Media Business Strategist, Peter G. Goral helps businesses cut through the noise and reach their target audiences with customized and effective social media solutions. He leverages his diverse background in retail, logistics, recruitment, transformation, and change management to understand the needs and challenges of different industries and create tailored strategies that align with their goals and values.

At ArtEnvy, Peter works with clients to develop and implement a three-stage program that covers awareness, education, and engagement. He helps them define their brand value, capabilities, and voice and create and publish content that showcases their expertise and attracts new clients. He also supports them with public relations campaigns and building brand awareness for their company and executives. He aims to empower businesses to achieve their full potential and grow their online presence and reputation.

Resources and Links

• Peter’s LinkedIn profile
• Peter  on Instagram: @peterg.goral
• Peter's Facebook profile
• Peter on Threads: @peterg.goral
• Peter on TikTok: @peterg.goral
• Podcast: You Are Your Brand
• Youtube Channel: Peter G Goral
• Previous episode: 521 - One More Step
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

In this solo episode, I reflect on the fifth anniversary of my life-changing transplant, thanks to my friend Brendan's generous donation. Sharing my recovery journey and the drive to reach my personal "Everest," I offer universal lessons on resilience, the power of support, and making incremental progress towards significant goals. This episode celebrates a personal milestone and serves as a call to action for you to take that crucial next step in your business or personal life.

Resources and Links

• Previous episode: 520 - Developing a Key Operator Role with Jhana Li
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Connect With Paul

• On LinkedIn
• Email: [email protected]

Why you should listen

1. Jhana shares her vast experience transforming businesses through effective operations, consulting, recruitment, and training.
2. Learn how to identify and empower a second in command to take over daily operations, allowing you to focus on growth and personal goals.
3. Get inspired by success stories of entrepreneurs who have scaled their businesses while reclaiming their time and freedom.

Are you feeling trapped in your success, missing out on personal experiences due to your business's heavy dependence on you? In this episode, Jhana Li from Spyglass Ops reveals how to build a second in command to regain personal freedom and achieve your ambitions. Discover operational strategies for seven to eight-figure digital entrepreneurs aiming to scale their businesses without being bogged down by day-to-day tasks.

About Jhana Li

Jhana Li first discovered Operations while Vanlifing through North & South America. Since then, she's been COO at 2 successful startups, consulted over forty 7- & 8-figure businesses, and coached hundreds more. After seeing countless founders stall out & trap themselves without the proper Operations, Jhana decided to start her own company, Spyglass Ops. Through Operations consulting, recruitment, and training, Spyglass Ops empowers founders to scale their businesses while regaining their personal freedom simultaneously.

Resources and Links

• Spyglassops.com
• Jhana’s LinkedIn profile
• Jhana on Facebook
• Jhana on Instagram: @thejhanali
• Previous episode: 519 - Peer Help for Material Business Decisions 
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Connect With Paul

• On LinkedIn

​​Are you grappling with material business decisions in your tech consulting business and feeling isolated in the process? In this solo episode, I introduce the Tech Collective, a revamped community designed to support tech consultants like you. Dive into different discussions about pricing strategies, effective lead generation beyond referrals, and hiring for your practice, among other topics. Discover how focused peer advice, proven playbooks, and a supportive network can guide you through making material decisions with confidence.

Resources and Links

• Join the Tech Collective
• Bryd.io
• Check out the episode on our website: 519 - Peer Help for Material Business Decisions
• Previous episode: 518 - Hidden Secrets to Exiting Your Tech Consulting Business with Alex MacKay
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint 
• Join our newsletter
• Find out more about Paul and how he can help you

Connect With Paul

• On LinkedIn
• Email: [email protected]