When I worked at Coke, we never stopped presenting sales strategies, and that really turned me off from having them in my own business. I swore I'd never have one. But once I started scaling my business and taking it to the next level, I realised I needed one. In this solo show, I explain why business owners need a sales strategy, what should be in it, and how you get there.

Links

• 409 - Show Notes
• Cloud Consultants Collective
• SendSpark
• Sales Strategy Framework
• Fast Track Program

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

For small and midsize business (SMB) owners, choosing a vertical to focus on brings many challenges. But the benefits, in the long run, outweigh the uncertainty of niching down. The key here is to know how to pick the right vertical for you, and Harry Brelsford is here to guide us through it.

He is the founder of SMB Nation, author of 21 books on technology and business topics, and has 20 years of SMB technology experience. During our conversation, he shares his 12 rules model and the business plans that actually work.

Links

• 408 - Show Notes
• Harry’s LinkedIn Profile
• SMB Nation
• Book How to be an MSP
• Cloud Consultants Collective
• Sendspark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Measuring the performance of your business is maybe the most challenging task for a business owner. There are so many things to factor in that it gets really confusing. Marcel Petitpas is here to explain what are the things you need to measure to improve your lifestyle. 

He’s the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. During the conversation, Marcel also shares why delivery margin is so important for that profitability and what is the best way to track the time of your team.

Links

• 407 - Show Notes
• Marcel’s LinkedIn Profile
• Parakeeto
• Parakeeto Agency Profit Toolkit
• Cloud Consultants Collective

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Have you hired mentors and coaches and then never listened to their advice? I’ve been there. The funny thing is that the same it’s happening in my business. But why would you ignore advice from someone who can help you scale your business? And what is the worst it could happen if you wouldn’t?

Links

• 406 - Show Notes
• Cloud Consultants Collective
• Sendspark
• The National Golf Club Fly Over

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

More and more SaaS and cloud products are hitting the market. And when the average business owner generally uses at least eight pieces of software every single day, integrations become a priority. Today, Ryan Lunka, CEO of Blended Edge, shares the future of integrations.

In this episode, you will learn what partner integration best practices are, the lessons Ryan learned selling SaaS products to big enterprises and what’s the best option between an in-house or a third-party integrations team.

Links

• 405 - Show Notes
• Ryan’s LinkedIn Profile
• Blended Edge
• Blended Edge Blog
• Cloud Consultants Collective
• Sendspark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

HubSpot is one of the leading tech tools in the market for businesses of all sizes. In this episode, Islin Munisteri, co-founder of Theia Marketing and a HubSpot Platinum partner agency, talks to Paul about how the platform can help you scale your business. 

You will learn why HubSpot is a good choice and where the platform is heading, how to use data triggers to find leads for your agency, and, finally, how using AI will help you improve your sales calls.

Links

• 404 - Show Notes
• Islin’s LinkedIn
• Theia Marketing
• RevOps Careers Podcast
• Cloud Consultants Collective
• Sendspark
• ZoomInfo

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Running your own business is one of the hardest jobs in the world. Making your own decisions is exciting but also somehow terrifying. So, If you don’t have a coach or mentor guiding you through this adventure, Paul pulls together eight questions you can ask yourself to self-evaluate your process. He also shares some examples from his own experience.

Links

• 403 - Show Notes
• Cloud Consultants Collective
• Sendspark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Partnering is a sales approach that’s been working for years for the big players in the tech industry. But cloud consultants and SaaS partners are also finding great benefits in it. On this episode of the Accelerate Sales Podcast, Vince Menzione, CEO of Ultimate Partnerships and a former GM at Microsoft, shares insights on scaling through partnerships.

You will learn how tech ecosystems work, and the roles partnerships play in them. Vince also explains why Microsoft is gaining share and what to look for when selecting the right vendor to partner with.

Links

• 402 - Show Notes
• Vince's LinkedIn Profile
• Ultimate Guide to Partnering® Podcast
• Ultimate Partnerships®
• Cloud Consultants Collective
• Sendspark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

We all heard about productivity a little too much. But what about efficiency? Yvi Heimann strongly believes that when you focus on efficiency instead of productivity, you will positively impact your business. 

She is a Business Efficiency Consultant helping digital entrepreneurs automate their business so they can dominate their industry. During this episode, she also explains how you should automate your sales funnel to make it work, why ClickUp is kicking butt, and how to get leads consistently from YouTube.

 Links

• 401 - Show Notes
• Ask Yvi
• Yvi YouTube Channel
• Cloud Consultants Collective
• Sendspark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Welcome to episode 400 of the Accelerate Sales podcast. That’s right, episode 400! During this solo show, Paul takes you through a short journey across the key moments that led him to get to 400 episodes of his podcast.

Links

• 400 - Show Notes
• Cloud Consultants Collective
• Hyperise
• Leadjet
• Book Like A Boss
• Triggr
• Sendspark

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!