Paul Higgins Podcast

By Paul Higgins

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter.

Each week, I talk to successful Partn... more

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FAQs about Paul Higgins Podcast:

How many episodes does Paul Higgins Podcast have?

The podcast currently has 707 episodes available.

Paul Higgins Podcast episodes:

December 08, 2022439 – Good Times Mask The Sins Of Your Sales
When the economy is strong, you can rely on referrals from your network and SaaS platform to grow your revenue. However, when it goes the other way, you have to work harder for sales. I don't have to spell out to you that the current global economic headwinds are massive. What was easier has now become harder.

Many of the factors are uncontrollable, but not all. So what can you do today to improve your sales strategy and, ultimately, your revenue? I'll share in this solo show two factors you can control to make that happen: Outbound and strategic partners.

Links

439 - Show Notes

Cloud Consultants Collective

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On Twitter: @PaulHiggins555

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Email: [email protected]

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11min
December 05, 2022438 – Nail Your Outbound Sales With Antoine Marsden
If you don't understand the kind of outbound process your organization needs, you need to listen to this episode. Antoine Marsden, who helps business owners to accelerate sales revenue, is here to explain why outbound is a huge developer of mid to long-term pipelines.

Crafting your message, getting it out there, and creating a list of people potentially interested in your product or service are the first steps to building a successful outbound strategy. You could have the best product in the market, but you won't get anywhere if you don't know how to sell it.

Outbound is a massive driver of conversation that allows you to understand how your products are viewed in the eyes of your potential ICP and give you some valuable feedback as to where those organizations you are targeting happen to be in the market right now.

Links

438 - Show Notes

Antoine's website

Antoine's LinkedIn

Cloud Consultants Collective

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On Twitter: @PaulHiggins555

On Instagram: @paulhigginsmentoring

Email: [email protected]

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...more
39min
November 28, 2022437 – How To Close Sales Earlier With Omi Diaz-Cooper
When working with a SaaS partner, building a relationship with your direct reps will return in the form of more new business. Why? Omi Diaz-Cooper, a marketing genius with 25 years of experience, is here to paint a clear picture of how to use partnerships to close sales earlier. Her approach is to let the direct reps know you're well-versed in a specific vertical or industry, and they will come to you when they need a personalized onboarding experience.
Now it's on you to close the deal. Omi uses really deep, exploratory questions during the sales process. The trick here is to make it easier for them and let them go as in-depth as they want. That's what she calls a consultative approach to sales. It's all about helping people rather than showcasing solutions you don't know they need. Everything should be around their challenges, pain points, and goals.

Links
437 - Show Notes
Omi's website
Omi's LinkedIn
ROI calculator
Free Website Audit
Cloud Consultants Collective
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Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
33min
November 24, 2022436 – Are You Making 3 Daily Habits To Hit Your Sales Targets?
Did you hit your sales targets last week? If you don't have a weekly target, don't worry because that's more common than you think. At Coca-Cola, I was taught to break annual targets into cases sold for the day because that's how you can only impact the actions for today, not the future. But if you want to scale your business, you should know the answer to this question.
So what are those three daily habits that help me achieve my weekly sales targets? Listen to the full episode to find out.

Links
436 - Show Notes
Cloud Consultants Collective
SendSpark
Join our newsletter

Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
8min
November 21, 2022435 – How The Ecosystem Will Impact You As A Cloud Consultant With Jay McBain
Today, 75% of world trade flows indirectly. Things are changing, industries are progressing, and the world is becoming embedded. Jay McBain is here to share his perspective and predictions on the partner ecosystem future based on a ton of research he has made.
In Jay's words, the ecosystem has always been around us, just not at the scale. But SaaS companies are bringing more and more partners to the dance to make the never-ending customer journey easier for everybody. That's what he calls the partner assist function, where partners go to marketplaces and buy on behalf of the customer. So that 75% of indirect sales we're seeing today through channel resellers might go down to 33% in the future.

Links
435 - Show Notes
Jay's website
Jay's LinkedIn
Cloud Consultants Collective
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Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
35min
November 14, 2022434 – How To Successful Exit Your Business With Lorne Kaufman
Creating a business with an exit plan in mind will only help you build a healthy business, even if you don't ever sell. It's basically a business strategy that makes you keep the operational and financial side of the company in order and create solid marketing and sales engine.
But let Lorne Kaufman tell us from his experience what lessons he learned from exiting three businesses. He's a managing partner at Momentum Solutionz and a serial entrepreneur who's always thinking about his next project. Lorne also thinks having the right market environment is essential for a successful exit.

Links
434 - Show Notes
Lorne’s website
Lorne’s LinkedIn
Cloud Consultants Collective
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Join our newsletter

Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
38min
November 10, 2022433 – Using Staffing Companies To Grow Your Team
I work with many cloud consultants daily, and two key problems come up in almost every conversation: They don't have enough clients, and they can't find good team members. Does that sound like you? In this episode, I will cover the second one and show you how to use staffing companies to continually recruit the best talent around the world.
Links
433 - Show Notes
Cloud Consultants Collective
SendSpark
Join our newsletter

Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
9min
November 07, 2022432 – Fix Your Messaging To Lift Your Sales With Karthik Vijayakumar
Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help them solve their biggest problems.

And your website homepage (among other channels) should do that work for you even while you are sleeping. The job of a homepage is very simple: it should tell people who you are, what you do, and what you can do for your target audience, and offer a small little thing (lead magnet) to start a relationship. Yes, you can talk about features and services, but everything needs to come together, and that's what Karthik calls messaging.

Links

432 - Show Notes

Karthik’s LinkedIn profile

Karthik’s Website

Karthik’s Podcast

Website Messaging Workbook

Cloud Consultants Collective

SendSpark

Connect With Paul

On LinkedIn

On Facebook

On Twitter: @PaulHiggins555

On Instagram: @paulhigginsmentoring

Email: [email protected]

Thank You for Tuning In!
...more
48min
October 31, 2022431 – Building your Thought Leadership with Nick Sonnenberg
In this episode, Nick shares how creating an audience helped build two businesses in parallel: The consulting side of things and the thought leadership. Both feed leads to each other, in addition to those coming from partnerships.
But how do you leverage those partnerships to get more leads? From his experience, it's all about being strategic. You need to get involved with their communities, engage with their salespeople, and understand their business perspective.

Links
431 - Show Notes
Nick’s LinkedIn Profile
Nick's Website
Come Up for Air
Cloud Consultants Collective
SendSpark

Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
21min
October 27, 2022430 – Thinking Bigger For Your Clients
While your role is to help clients to avoid mistakes, it can be much bigger. Clients often underestimate the potential of their business, but you are there to help them think bigger. How can you do that? In this episode, you will learn about the helicopter view and how that helps you think bigger for your clients. But most importantly, the value for you to doing that.
Links
430 - Show Notes
Cloud Consultants Collective
SendSpark
Join our newsletter

Connect With Paul
On LinkedIn
On Facebook
On Twitter: @PaulHiggins555
On Instagram: @paulhigginsmentoring
Email: [email protected]

Thank You for Tuning In!
...more
10min

FAQs about Paul Higgins Podcast:

How many episodes does Paul Higgins Podcast have?

The podcast currently has 707 episodes available.

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