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Paul Rands 7-Step Logo Test for Graphic Designers
A legend of the space with a Graphic Design career spanning over 60 years, Paul Rand's designs shaped some of the biggest and most memorable brand logos to date, including industry giants like IBM, ABC, UPS, ENRON, Westinghouse, and of course, the still to this day questionable NeXT đź‘€
There was a method behind Paul Rand's magic, and he used these methods to create timeless and enduring logos that have withstood the test of time.
Join the bristled brutes in this episode of The Angry Designer, as they pay homage to the legendary Graphic Designer Paul Rand, sharing his 4 key design principles and his iconic 7 step logo test, that was responsible for revolutionizing the world of corporate logo design.
Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more?
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast
View all episodes
By A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers
4.7
111111 ratings
A legend of the space with a Graphic Design career spanning over 60 years, Paul Rand's designs shaped some of the biggest and most memorable brand logos to date, including industry giants like IBM, ABC, UPS, ENRON, Westinghouse, and of course, the still to this day questionable NeXT đź‘€
There was a method behind Paul Rand's magic, and he used these methods to create timeless and enduring logos that have withstood the test of time.
Join the bristled brutes in this episode of The Angry Designer, as they pay homage to the legendary Graphic Designer Paul Rand, sharing his 4 key design principles and his iconic 7 step logo test, that was responsible for revolutionizing the world of corporate logo design.
Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more?
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast
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