PAVED Podcast

The Fuller sisters are coming at you from their robes at the Post Hotel in Leavenworth as they take a day to rest and recoup before the last stretch of the summer craze! Reflecting on life and their journey so far, 14 weeks into launching the PAVED podcast.

Episode highlights:

Not taking a risk is the biggest risk

Everyone is on their own journey

You're not perfect and you don't have to be

Experiences > things

Your intuition is a gift, trust it

People are in your life for a reason or season

Only you have the power to change your life

Vulnerability is a sign of strength

Its liberating to spend time alone

Slow down and appreciate the little things

Growth comes from discomfort

You are capable of more than you think

Connect with Bree:

@bmarielf

Connect with Mick:

@michaelacfuller

Follow the paved podcast:

@pavedpodcast

Order healthy meals!

www.fullernutrifuel.com

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Today we are chatting with Wiley Cortez.

We have known Wiley for years through the fitness community. Since we met him, we have seen him make moves, not statements, which is his brand.

Wiley is an entrepreneur, confidence coach, and speaker. He has a Monday podcast as well.

Wiley has an incredible story; he has turned his pain into power, which has led him to his life purpose.

Today's conversation touches on how your mindset can be your biggest asset or your biggest detriment.

From living the street life in LA to building leaders, Wiley has stepped into his calling and is living a life in true alignment.

Episode highlights:

Living the street life

Meeting the right people

Turning pain into power

Finding passion and purpose in work

Starting a business

Developing leaders

Personal growth through surrendering

Overcoming resistance from a close circle

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Connect with Wiley!

IG:

(https://instagram.com/wiley_cortez?igshid=MzRlODBiNWFlZA==)

Website:

https://www.wileycortez.com (https://www.wileycortez.com)

Today we are joined by Claiborne Bell, the owner of Seattle Sorbet and Distinguished Food Kitchen, which is a shared commercial kitchen space in West Seattle.

Claiborne is where it all started for us. He rented us space in his commercial kitchen six years ago when we started Fuller Nutrifuel. He was the missing link for us. We thought we were ready to sign the lease, but we weren't quite there yet! Claiborne walked us through the licenses, permits, and business insurance that we needed before moving into the kitchen. He was so helpful and helped us connect all of the dots so that we could start our business.

Claiborne purchased Seattle Sorbet and the commercial kitchen, which he rebranded to Distinguished Foods Kitchen, from his dad a couple years ago, before the pandemic. Little did he know we were going to be hit with a global pandemic shortly after he purchased both businesses.

In today's episode, we talk the food business talk. He is such a great resource for anyone looking to start a food business. We also dig deep into how the pandemic affected his businesses and how he found the grit and resilience to persevere even when he felt helpless.

Episode highlights:

What is a virtual restaurant?

How he sells his product in stores

Pricing and sourcing of ingredients

What it's like to own and manage a commercial kitchen space

His goals with Seattle sorbet

His goals with Distinguished Foods Kitchen

How he keeps his mind right when times are tough

Connect with Seattle sorbet-

https://www.seattlesorbets.com

Connect with distinguished foods kitchen rental-

https://www.distinguishedfoodskitchenrental.com

Today we are joined by Karin and Allison, the founders of Umai Marketing.

We have worked with several marketers throughout our careers but just never felt it click, which led us to do our own research on marketing and take over that role in-house.

Karin and Allison created a course called the consumer growth course for CPG brands. This really appealed to us because we wanted to find a marketing company that specialized in CPG brands. We decided to purchase their course to brush up on some skills. The Consumer Goods Growth Course teaches you the strategies you need to take your brand to the next level. While giving you the tools and support you need to build something great. We've been thrilled with the course, the support, and the easy-to-follow steps in order to implement new marketing strategies into our business.

In this episode, we talk about the CORE three ways to get started with marketing. Email marketing, Organic social, and Paid social: the ladies provide lots of insight on how to send impactful emails, what KPIs to monitor, how to have a good social media presence, apps to implement into your business, and so much more!

Episode highlights:

The importance of building an email list

How to incorporate AI into your business

Apps and tools to use for content

What KPIs to monitor

Founder forward content

Batching content

How to Budget for paid social

How to scale your brand

Apps and tech mentioned in the episode:

Bigvu teleprompter app and AI generator

Cap Cut video editor

Chat GPT AI

Lucky orange for Wordpress- heatmaps & replay

Triple whale- e-commerce reporting

Connect with UMAI:

https://umaimarketing.com (https://umaimarketing.com)

Follow their social!

https://instagram.com/umaimarketing?igshid=MzRlODBiNWFlZA== (https://instagram.com/umaimarketing?igshid=MzRlODBiNWFlZA==)

Listen

to their podcast:

https://podcasts.apple.com/us/podcast/umai-social-circle/id1527610263 (https://podcasts.apple.com/us/podcast/umai-social-circle/id1527610263)

Today we are joined by Sarah Delevan, also known as the Good Food CFO.

Sarah is a food business consultant specializing in all things related to operating a food business, from profit, understanding your cash flow, creating financial systems, co-packers, recipe scaling, our hype women, mentor, and so much more!

We hired Sarah to be our CFO, and she helped us make strides in our business in such a short amount of time.

Her expertise has come from her past experience as a food business owner and working for a catering company as a buyer, which led her to start her own food business consulting company.

Tune in today as we dig deep into all things business financials!

Episode highlights:

How to determine operating expenses

Profit-first method

The importance of cash flow

Understanding and determining profit margins

How to price your products

Hitting supplier minimums

How to pay yourself even if your business isn't profitable

How to factor in opportunity costs

Connect with Sarah!

Her website:

https://sarahdelevan.com

Profit first:

https://sarahdelevan.com/cfo-profit-assessment

Instagram:

Thegoodfoodcfo

Today we are joined by Bergen Buck, the co-owner of Vibe Tribe Fitness. She moved from Montana to Seattle alone, with a dollar and a dream. Her story is a true testament to how Perseverance and determination led her to Success in Building Her dream gym.

Join us on this inspiring podcast as we delve into Bergen's story, that of a passionate individual who dared to chase her dreams and faced the challenges head-on. From overcoming obstacles to cultivating unwavering determination, we explore the invaluable lessons learned along the way.

Get ready to be motivated, informed, and inspired to conquer your own path towards greatness in the world of fitness and entrepreneurship.

Episode highlights:

How to negotiate a commercial lease

build-out process of the gym

Start-up process with equipment

How past job experiences helped her

Inner strength

@vibetribefitness

@bergenfit

Starting a business can be so overwhelming! There is so much information out there, but there is a lack of direction or steps to take to start.

In this episode of The Fuller Sisters, Breanna and Michaela talk about the five main action steps to starting a business in Washington State. This episode covers the importance of picking the right POS system for your business, tips on choosing the right business credit cards, a simple marketing strategy, steps on how to set up a business in Washington State, and so much more!

The Sisters want to simplify the start-up process by providing step-by-step instructions on how to start a business in Washington State. The episode ends with a rapid-fire Q&A from questions that were sent in by our listeners!

Grab a pen and paper to take notes because they lay all of the information out in a way that is easy to follow and can be applied to your venture today!

Episode Highlights:

How to start a business

What is DOR

How to register a business

Who you should hire first

Quickbooks

Taxes and how to prepare

Social media

The importance of networking and connections

Understanding data

How to price your products before launch

FAQ

LINKING YOU!

AMEX Credit Card Offer:

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Connect with us on instagram!

@pavedpodcast

Experts have long studied the connection between the food we eat and the health of our skin, and many of us have experienced firsthand the glow-zapping results of consuming too much sugar, not enough water, or a diet rich in processed foods.

In this episode, Kenna talks about the importance of quality sleep, gut health, your environment, and how the products that you use contribute to your overall skin health.

Tune in to learn about skincare, how your health is related to your skin, and so much more!

Episode Highlights:

• Started her spa in the middle of the pandemic
• How to choose a skincare line/ product
• Proper skincare regime
• Are washcloths clean
• The importance of hair washing
• Gut health and microbiome
• Sleep and skin health
• Are silk pillowcases worth the hype

Connect with Kenna!

IG: @skintherepybykennamarie

Links-

Cortisol manager:

https://www.amazon.com/dp/B002D2JYYG?psc=1&ref=ppx_yo2ov_dt_b_product_details

Buy Skincare:

https://glymedplus.com/store/kennamarie (https://glymedplus.com/store/kennamarie)

Have you heard the term reiki or energy healing and wondered what it was? Maybe you have said to yourself, Is it woo-woo? Is it backed by science? What even is it?!

If so, then this episode will clearly break down what energy healing is and dig deeper into different healing modalities such as sound baths, soul care, and reiki to help you better understand the power of energy, which is the universal frequency of every part of us and our lives.

Join Jamie Cabaccang and The Fuller Sisters as we dive deep into sharing our experience working 1:1 with Jamie for over 5 years and share different healing modalities that you can implement into your life to expand your ability to live a life that is authentic to you and in abundance.

Tune in to learn about energy healing, different modalities, and the truths about what it takes to step into your most authentic self and live in your highest vibration!

Episode Highlights:

• What Is Reiki
• What to Expect in a Soul Care Session
• We Can All Move Energy in our Body
• The Benefits of Sound Baths
• How to be your Best Self
• How to live Autentically
• Mastering Awareness

Connect with Jamie!

Website:

https://www.techiesandwellness.com

Instagram:

@techiesandwellness

@_.jamz._

In this episode, we delve into the intricacies of burnout, uncovering its causes, impacts, and potential solutions. Join us as we share our story, what burnout feels like for us, and the modalities that we have incorporated into our daily rituals to eliminate burnout. This is a prevalent issue affecting countless individuals. Let's normalize rest and self-care!

Need help with cooking? Order meal prep!

www.fullernutrifuel.com

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Join The Womens Circle!

https://www.srimanju.com/events

Read The book Traction!

https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837