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Hosts Dave Pribulka, Eden Ratliff, and Brandon Ford, candid talk about shaping your team in your municipal organizations.
They explore the essential roles needed in local government, the importance of dedicated HR departments, and the challenges of managing diverse personalities within teams. The conversation delves into the hiring process, community engagement in recruitment, and the dynamics of leadership, emphasizing the need for a balance between doers and thinkers.
TAKEAWAYS
🎧 This episode of PCC Local Time is part of the APMM Series, featuring conversations with Pennsylvania’s municipal managers and leaders about the evolving practice of local government.
In this episode, I talk with Brittany Forman, Manager of Media Borough in Delaware County, Pennsylvania, about what it takes to build — and preserve — a strong sense of place in a small community that has suddenly become a regional magnet.
Brittany walks us through Media’s evolution from a struggling commercial district in the 1990s to today’s walkable, lively, “everybody’s hometown,” complete with trolleys, a regional rail station, an energetic restaurant district, and a deep environmental ethic.
Listeners will hear a grounded, practical conversation about what local leaders can control, what they can influence, and what they simply need to adapt to as their communities change.
This episode is for municipal managers, planners, elected officials, and anyone wrestling with growth, affordability, and the tension between tourism appeal and local character.
CONTACT:Brittany Forman
APMM
PCC Local Time on MuniSquare
SHOWNOTES00:00–01:10 — Opening & Purpose
I introduce Brittany and set the stage: a conversation for municipal managers and elected leaders about transformation and sense of place.
01:10–04:00 — Brittany’s Path to Media
Her career in HUD, Norfolk, mayor’s office, planning, private-sector consulting — and how Media’s economic development plan brought her to the borough.
04:00–06:00 — Living and Working in the Same Community
Why Media feels like the right fit and what it's meant to be embedded in the place she serves.
06:00–08:30 — “Everybody’s Hometown” & The Trolley
We discuss Media’s iconic branding, its historic trolley system, and early investments that anchor identity.
08:30–11:00 — Media’s Built Form & Good Bones
Grid layout, transit access, mixed housing types, courthouse activity, and how the borough’s size (¾ sq mile) shapes everyday life.
11:00–13:30 — Media’s Recovery Story
The 1990s: crime, vacancies, and disrepair — and how Mayor McMahon and elected officials actively recruited businesses and built events that revived the town.
13:30–15:30 — A Full Calendar: 30+ Annual Street Closures
Brittany describes Dining Under the Stars, seasonal festivals, parades, and weekly programs that create social cohesion.
15:30–18:00 — Parks, Environmental Ethos & Regional Connectivity
Media’s strong environmental culture, parks investment, and the importance of looking to adjacent municipal assets.
18:00–21:00 — Housing Pressure & Becoming a “Victim of Success”
Demand outpacing supply, luxury units, price spikes, first million-dollar home, and concerns about seniors and young families.
21:00–23:30 — Media’s Affordable Housing Strategy
Vision: a place where residents can access housing at every stage of life.
Focus areas: households under $75k, seniors, zoning changes, office conversions.
23:30–26:00 — Preserving Character While Welcoming Growth
Placemaking investments (Plum Street Mall), creating “third places,” and designing for connection.
26:00–29:00 — How Leadership Creates or Loses Vision
What stalls progress, why leadership turnover matters, and how staff align everyday decisions with council priorities.
29:00–34:00 — Tourism vs. Residents: Balancing Tension
Events that serve locals vs. events that serve visitors, communication strategies, and maintaining a sense of “this is for us.”
34:00–38:00 — Is the Affordable Housing Plan Working?
Early wins, patience required, partnerships with developers, regional zoning comparisons, and home-sharing models.
38:00–41:30 — Municipal Innovation: Land, Authorities & Development Tools
What Media can and cannot do because of land constraints; examples from other communities; public-private development strategies.
41:30–End — Final Reflections & Closing Thoughts
Holding onto core values (“everybody’s hometown”) while allowing the community to evolve; gratitude and wrap-up.
🎧 This episode of PCC Local Time is part of the APMM Series, featuring conversations with Pennsylvania’s municipal managers and leaders about the evolving practice of local government.
Follow APMM on LinkedIn and Read more at APMM.net
In this episode of the APMM Series, produced in partnership with PCC Local Time, Nancy J. Hess and Dr. Martin Carcasson explore how local government leaders can shift from problem-solvers to systems builders. Together, they trace how small shifts in process — better questions, framing, and facilitation — can profoundly affect trust and decision-making in communities.
Dr. Martin Carcasson is a professor of Communication Studies at Colorado State University and the founding director of the Center for Public Deliberation (CPD) — a university-community partnership that helps local governments, school districts, and civic organizations improve how they talk about complex public issues.
Martin’s work draws from communication theory, social psychology, and systems thinking to design better public conversations about “wicked problems” — the issues that have no simple or permanent solutions.
He has collaborated extensively with the Kettering Foundation, the National Civic League, and the International City/County Management Association (ICMA), where he’s trained city managers and superintendents to act as deliberative systems leaders.
In his words:
“If city managers see themselves as systems leaders — deliberative systems leaders — their job is to get a sense of how this system works, and then figure out how to intervene in this system to improve it.”
More resources from Dr. Martin Carcasson:
CPD resources page and my youtube channel
🧭 Timestamps00:00 – 02:20 — Opening: Why talk about conversations at all?Martin distinguishes debate, deliberation, and dialogue.
“Debate, deliberation, and dialogue… each has strengths and weaknesses.” 02:20 – 05:10 — The Charlie Kirk example and what it reveals about campus “deliberative systems”A live example of tough conversations and what universities can learn.
05:10 – 07:30 — Nancy introduces Paul Bloom’s “Against Empathy” and the need for reflection“Am I being manipulated or am I being educated?” — Nancy 07:30 – 10:00 — Why conversation matters in local governmentNancy frames the skepticism many leaders have: “Do we really need all these meetings?”
Martin connects it to wicked problems and shared goals
“We prefer the simple story… but these issues require complexity.” — Martin 10:00 – 13:00 — Brain science and the limits of human natureWhy we resist nuance — and how public processes often make this worse.
13:00 – 16:40 — Pre-work matters: why tough conversations shouldn’t start “on the fly”“Confidence becomes very powerful… often when it shouldn’t be.” — Martin“For most of our meetings, we do a lot of pre-work.” — Martin 16:40 – 20:30 — How to gather opinions before the meetingSurveys, individual conversations, Google Forms, and anonymous responses.
“I wouldn’t gather them and say, ‘What do you think?’ I’d want their perspectives first.” — MartinMeetings aren’t for collecting opinions — they’re for engaging people.
“What I need is for them to engage each other… develop mutual understanding.” — Martin Martin Gallery24:00 – 27:00 — Wicked problems and the danger of simple stories“Our brains are wired for all the reasons I’m right and they’re wrong.” — Martin“There are very few magic bullets — and very few villains.” — Martin 27:00 – 30:00 — The placemat: a powerful tool for productive discussionOne-page documents designed to spark conversation, not persuade.
“A document purposely designed to spark good conversation… is very rare.” — Martin 30:00 – 34:00 — Why facilitative leadership mattersNancy describes shifting from consultant to facilitative consultant.
Martin explains why leaders struggle to facilitate their own meetings
“Being both the leader and the facilitator can be really tough.” — Ma34:00 – End — The superpower of 21st-century leadership“The superpower of 21st century leaders is the ability to bring people together across perspectives to get things done.” — MartinHosts Dave Pribulka, Eden Ratliff, and Brandon Ford, are joined by Nancy Hess for a candid talk about what real change management looks like in local government. They explore how trust, timing, and human connection shape change — from labor negotiations to leadership teams to community-driven expectations.
A double header this week… be sure to check out the chat for this week’s show!
Subscribe to MuniSquare.Substack.com where you can find Generation on the Rise and PCC Local Time podcast episodes along with lots of other local government content!
⏱️ Show Notes02:00 – 10:00 - What change management really looks like: buy-in, communication, and shifting expectations.
10:00 – 18:00 - Real-world examples: labor negotiations, labor dynamics, and the conditions that make change possible.
18:00 – 25:00 - External forces: AI, community pressure, and unexpected participation.
25:00 – 33:00 - Pacing and leadership: slowing down on purpose, avoiding rushed decisions, emotional intelligence.
33:00 – 42:00 - Trust, vulnerability, and the “blockbuster questions” that unlock better decisions.
42:00 – 44:00 - Wrap-up: reflections and close.
Fresh from the ICMA Conference in Tampa, the Generation on the Rise crew dives into how to draw the line between leadership and politics. Eden reflects on his ICMA session about rebuilding trust after a $3.2 million fraud case, while Dave and Brandon unpack what it means to stay apolitical and human in a world where expectations sometimes conflict with professional ethics. From the emotional side of management to candid talk about boards, boundaries, and values, this episode captures the nuance and humor of a profession in flux. Join hosts: Dave Pribulka, Brandon Ford, Eden Ratliff.
Check out more content like this and PCC Local Time at [email protected]
🎧 This episode of PCC Local Time is part of the APMM Series, featuring conversations with Pennsylvania’s municipal managers and leaders about the evolving practice of local government.
In this episode on Sustainability, host Nancy Hess talks with three guests who are redefining what local sustainability looks like on the ground:
They share how communities are translating mandates into meaningful local action—from stormwater festivals and inter-municipal cooperation to new sustainability certification programs and community engagement efforts.
SHOWNOTES:
00:00 – 02:00 | Introduction
Nancy opens with reflections on the meaning of sustainability and how local governments bring it to life.
Introduction of guests: Sara Gibson, Bailey Rocco, and Kate Robeson Grubb.
02:00 – 22:00 | Sara Gibson – From Compliance to Community: The Story of Stormfest
23:00 – 45:00 | Bailey Rocco – Measuring What Matters: The Sustainable PA Program
46:00 – 1:11:00 | Kate Robeson Grubb – Building the Future Locally
1:11:00 – 1:12:00 | Closing
PCC Local Time is pleased to share another episode of a new podcast series, Generation on the Rise, a great companion piece to the content we post here and something we think you are all going to like.
In this podcast series, local government's next generation sits down to talk about what's changing, what's hard, and why we believe it's worth doing. Join hosts: Dave Pribulka, Brandon Ford, Eden Ratliff, and Executive Producer Nancy J. Hess as they find the new normal — not the one we’re used to, but the one we are here to create.
Welcome to Generation on the Rise!
Be sure to follow this podcast at MuniSquare
SHOW NOTES:
00:00 – Warm-up: Tampa and Leaf Blowers
02:30 – The “Middletown Budget Roadshow”
06:00 – Introducing the Topic: Networking & Mentorship
08:00 – The Brandon Factor
09:00 – Why Networking Matters
14:00 – The Golf Myth
17:00 – Bad Advice from Mentors
23:00 – The Shadow Side of Mentorship
28:00 – When to Leave the Nest
33:00 – The Manager–Assistant Dynamic
35:00 – Bulls in the China Shop
38:00 – Competing for the Same Job
41:00 – The Unwritten Map
44:00 – How to Actually Network
47:00 – Networking as an Introvert
50:00 – Following Up
55:00 – The Value of Small Conferences
58:00 – Closing Thoughts
PCC Local Time is pleased to share the the first episode of a new podcast series, Generation on the Rise, a great companion piece to the content we post here and something we think you are all going to like.
In this podcast series, local government's next generation sits down to talk about what's changing, what's hard, and why we believe it's worth doing. Join hosts: Dave Pribulka, Brandon Ford, Eden Ratliff, and Executive Producer Nancy J. Hess as they find the new normal — not the one we’re used to, but the one we are here to create.
Welcome to Generation on the Rise!
Be sure to follow this podcast at MuniSquare
02:00 – Introductions
Dave introduces Generation on the Rise and hands the mic to each co-host.
07:00 – Why We’re Doing This
Brandon explains that these conversations grew out of years of late-night conference chats. Eden adds that this podcast is simply a continuation of those friendships — but shared with others who need to hear it.
09:00 – Finding Purpose in Local Government
Eden reflects on his township’s “why” exercise and describes helping staff reconnect to purpose. “I care about people — the ones who live, work, and play in our community.”
11:00 – A New Generation’s Voice
Brandon speaks about reaching students and newcomers to the field. “Existing podcasts are mostly hosted by people already at the top of their careers. We want something real and relatable.”
14:30 – Nontraditional Paths
Brandon shares how he switched careers from teaching to management, encouraged by his wife and a Villanova MPA program. Eden and Dave discuss how few of them planned to become managers — “We all owe something to serendipity.”
18:00 – Learning from Mentors
Brandon gives credit to mentors like Ernie McNeely and Crandall Jones, calling them “deep puddles” of wisdom. Dave riffs on that: “We stand on the shoulders of giants — or at least knee-deep puddles.”
22:00 – The Gap Between School and Reality
Nancy observes that an MPA doesn’t teach how to be a manager — “You learn that in the trenches.” The group discusses what academia misses about local government.
24:00 – Change and Sacred Cows
Dave and Nancy recall their first encounter when Dave challenged a speaker’s generalizations about millennials. Eden expands with his story of uncovering municipal fraud and rebuilding trust — “When there’s massive fraud, there are no sacred cows.”
28:00 – Lessons in Reinvention
The group reflects on how the profession has evolved: new technologies, new expectations, and a new kind of leader — one who blends professionalism with authenticity.
30:00 – Closing Thoughts
Dave sums it up: “If we’ve seen farther, it’s because we’ve stood on the shoulders of giants — and maybe leaned on each other along the way.”
In this episode of PCC Local Time, produced in collaboration with the Association of Pennsylvania Municipal Management (APMM), host Nancy Hess explores the evolving relationship between universities and their surrounding communities — the so-called “Town Gown” connection.
Our guests — borough managers from three Pennsylvania university towns — reflect on how they navigate both the tension and potential that arise when generations, lifestyles, and values intersect.
From housing and community safety to student engagement and communication, they share real-world stories about how small towns are cultivating vibrant, intergenerational communities where students, residents, and local leaders learn to see each other as partners.
GuestsNicole Sipos — Borough Manager, Indiana Borough, Pennsylvania (Home of Indiana University of Pennsylvania)
Rebecca DeSantis Randall — Borough Manager, Millersville Borough, Pennsylvania (Home of Millersville University)
Jessica Whitley — Assistant to the Borough Manager, State College, Pennsylvania (Home of Pennsylvania State University)
Follow APMM on LinkedIn and Read more at APMM.net
Episode Timeline00:00 – Introduction: The Spirit of Town and Gown
Nancy introduces the episode and the Association of Pennsylvania Municipal Management (APMM). She frames Town Gown communities as partnerships where universities and local governments collaborate to build places people want to live, work, and belong.
02:00 – Opening Reflections: Student Events as Bridges
Rebecca begins with the Millersville parade — a shared celebration of students and residents. Nicole and Jessica describe similar traditions in Indiana Borough and State College, where collaboration builds connection and civic pride.
06:00 – Balancing Generations in Millersville
Rebecca reflects on the diversity of Millersville — retirees, young families, students, and faculty — and how their values sometimes clash around housing, parks, and growth.
09:00 – Housing, Growth, and Community Values
Nancy links the conversation to broader demographic shifts and the difficulty of attracting young families. Rebecca, Nicole, and Jessica explore housing shortages, zoning revisions, and ways to make their towns livable for all ages.
12:00 – Creating a Sense of Place
Nicole and Jessica emphasize how communication, walkability, and vibrancy define community life — and how student engagement fuels local economies and neighborhood vitality.
13:00 – Technology, Service, and Communication
Rebecca describes updating borough systems to improve resident experience — from online payments to student interactions. Nicole and Jessica share how “Coffee with Comms” and “Coffee with Cops” build trust and transparency across generations.
17:00 – Public Events, Free Speech, and Local Tensions
Nicole shares how Indiana Borough navigates controversial event requests and community pushback while protecting free speech. The group discusses the growing challenge of balancing expression, safety, and community standards.
21:00 – Crisis Management and Shared Responsibility
Rebecca recalls a recent swatting incident during a university parade, describing how collaboration between campus and borough emergency teams ensured consistent communication. Nancy and guests highlight the need for shared safety planning between town and university.
26:00 – Pathways to Public Service: Jessica’s Story
Jessica shares her journey from Syracuse to State College through ICMA’s Local Government Management Fellowship, and how the term “Town Gown” took on new meaning once she began working in local government.
29:00 – Engaging Students in Local Government
Jessica envisions programs where students participate in real municipal processes — from running community dialogues to serving on committees — helping both students and residents understand their shared civic power.
33:00 – Partnerships in Action: Faculty, Students, and Boroughs
Nicole describes how IUP graduate students’ sidewalk mapping project led to a $480,000 grant. Rebecca shares Millersville’s “Day of Caring,” where freshmen volunteer locally and learn what a borough is.
36:00 – The Deeper Role of Local Government
Nancy reflects on how the essence of local government — to engage, educate, and connect — remains the same whether or not a college is present. Town Gown communities simply make that role more visible.
37:00 – What Universities Gain from Collaboration
Rebecca and Nicole discuss how universities benefit from safe, livable, and attractive communities that help recruit and retain students. Jessica adds that engaged students become stronger citizens and future leaders.
41:00 – Keeping Students After Graduation
Nicole and Rebecca wrestle with how to make their towns appealing to graduates in their 20s and 30s, from amenities to affordable housing. Jessica highlights how partnership and place-shaping can inspire them to stay.
42:00 – Why Local Government Matters More Than Ever
Jessica offers a heartfelt closing reflection: when the world feels overwhelming, you can still make a difference locally. Rebecca and Nicole echo that change is most visible — and meaningful — at the local level.
44:00 – Closing and Connection
Nancy thanks the guests and closes with a reflection on mutual benefit, leadership, and partnership. The episode ends with a spontaneous moment of recognition between Jessica and Rebecca over the ICMA fellowship program.
In the first MuniSquare Book
discussioin Podcast, colleagues dive into Paul Bloom’s provocative book Against Empathy. Bloom argues that emotional empathy can mislead us, create bias, and open us to manipulation. Instead, he proposes cultivating rational compassion.
Our panel wrestles with the book’s claims—exploring empathy’s role in public service, the ethics of neutrality, manipulation of emotions in politics, and whether empathy can help us navigate today’s polarized climate.
Dr. Tom Bryer is Pegasus professor in the School of Public Administration at the University of Central Florida,
Dr. Mike Rowe is Senior Lecturer in Public Sector Management at University of Liverpool, UK
Matt Candland is manager of South Boston, Virginia
Dr. Mandie Cantlin is manager at East Bradford Township, Pennsylvania
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