In this episode, Pendo’s senior vice president of product and u/x Nichole Mace talks with host Shannon Peavey about the growth mindset that infiltrates her company’s culture. She illuminates the differences between core product work and product growth work and shares her tips on ways companies can cultivate a collaborative environment, where the spirit of experimentation becomes contagious.

Chapters:

4:05 Why growth needs to be prioritized

6:19  Organizing your mind for pursuing multiple goals

7:50 Cultivating team spirit

9:30 Knowing when the time is right for a growth push

10:50 Why experimentation can be contagious

13:40 Nichole’s path into growth

15:45 Skills for great growth leaders

18:50 How pivots happen: the ZipCar example

21:00 Growth loops are golden

23:00 Nichole’s 6 Core Product Growth Principles 

31:00 What’s AI’s impact?

32:15 Life in balance

Where to find Nichole:

LinkedIn: https://www.linkedin.com/in/nichole-mace-44bb65/

Nichole Mace’s PLG website

https://www.nicholemace.com/

Resources:

Pendo https://www.pendo.io/

Constant Contact https://www.constantcontact.com/

LastPass https://www.lastpass.com/

BevSpot https://bevspot.com/

ZipCar https://www.zipcar.com/