“People just aren’t buying right now”.

It’s a phrase I’ve heard many times over the last 6 months at least, and I understand how difficult it can be to make sales right now. 

With rising interest rates, a housing crisis, ads becoming more expensive and generally sluggish social media engagement, we know the market has changed. 

But to say that people aren’t buying right now without looking at the bigger picture, I feel needs some further investigation. People are still spending money, and sales are still happening.

Here are three things you can do to keep selling through challenging times:

1. Get Creative and Stand Out

Don't just offer the same old thing everyone else does. Think about what makes you unique and how you can deliver exceptional value.

2. Your Energy Check In

People are drawn to positive energy. Do an honest self-assessment. Are you bringing the enthusiasm you need to connect with potential customers?

3. Be Proactive

No more waiting for leads to fall into your lap. Be intentional about your business development efforts. Here are some key areas to focus on:

• Build Your List: Having an email list is crucial. It allows you to nurture leads and share your offers directly.
• Offer a Valuable Freebie: Incentivise people to sign up for your list with a freebie that solves a problem they have.
• Craft a Sales Process: Do you even have a sales process? Map it out to ensure you're consistently following the right steps to convert leads into customers.

While the sales landscape may seem harder right now, remember that people are still spending money. By implementing these key strategies – getting creative with your offerings, radiating positive energy, and taking a proactive approach to sales – your business can thrive.

LINKS:

Website

For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://www.emmamcqueen.com.au/book/