People vs Algorithms

This week we discuss what's making everyone feel so pessimistic. Plus Lex, Ye, the Coffee Lady, TikTok and rebranding Jesus.

Brian's intro: "This is our ninth episode of this show. We started out with a rough idea of what it would be, and we'll continue to evolve it as we go. One big help to us as we think through how to improve is to get your feedback.

This week we're talking about catastrophic. I was a history major and I still love reading history. Part of that is because there are patterns that exist in history.

The old saying is that history doesn't repeat itself, but it rhymes. Mark Twain probably said that, and even if he didn't, he'd get credit for it on Twitter. Now, reading history helps you put what's happening around you, and it always seems like you're living through particularly chaotic and challenging times in some perspective, and I often feel.

Though what is now called the discourse is unhelpfully catastrophic? Yes, I know. There's war in Europe. Hundreds are dying every day of Covid still. We have political instability and retrograde forces. The economy is overheated and heading into perilous territory. Climate change is moving from uh, cause to a possible extinction event.

I could go on in short, it is not a good time if you are naturally inclined to anxiety. Yet this catastrophic warranted in areas like climate change for sure is likely counterproductive in the long run. You just need to go back to Cassandra.

She warned of impeding doom so much through her prophecies that when she warned of a real impending disaster, nobody believed her. We run that risk in our fragmented and tribalized media culture where it's popular to throw around terms like late capitalism and hellscape. Now ignoring problems is in the answer, but perhaps a bit of humility is, after all, none of us has all the answers to life's riddles."

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

This week, we are talking about the future of work, but not the way it is usually discussed these days. Instead of focusing on the how of work, we examine the what of work in an age of AI. Each day brings new advances in generative AI tools, showing a clear path to how technology will alter the nature of creation in profound ways. We also discuss how the coming AI boom will differ from the dot-com and Web 2.0 booms, which happened when people largely still saw technology advancements as hopeful progress, not threats. Finally, we give early impressions of Semafor, the new global news brand launched this week.

Big topic this week. Troy and Brian discuss AR/VR, AI art, and the many other ways humans are being turned into cyborgs. Troy's got a contrarian take on Meta's metaverse ambitions. Brian's got some stories about the good old days of Second Life. It's a good one.

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

This week we tackle everything from the fate of Twitter under Elon Musk; how you build brands in a media environment dictated by flow; and why in many ways we’re all cheaters to a degree as we augment our abilities with the help of technology.

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

We are in a strange time for the media business. There is a consensus that having a loyal audience has never been more valuable. You regularly hear people saying that every company, at some level, will be a media business in the future. And yet, being a media business is more challenging than ever, at least for quote unquote traditional media businesses. This week, Troy and Brian discuss just what makes a media business, and how it is completely different than what came before. It’s more about understanding digital culture, it’s more personality driven, and it is very often not about the quest for eyeballs to show ads, or even to sell subscriptions.

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

When media becomes more niche, institutional brands suffer. What used to be thought of as the long tail has now become a thick tail. Individual creators are poised to replace these niche brands as media and culture fragment. Plus: Is Google's stranglehold on search finally waning?

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

Today, Brian and Troy discuss whether media is better or not today? It's definitely different and there's some interesting stuff done in personal and niche media. Also, more Mr Beast burger talk, good podcasts, and Prince.

Show Links:

Drug Hunter

Skims

The Chernin Group

Mr Beast Burger

More by the hosts:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

Today Brian and Troy discuss media, products, and how they come together. Lots of talk of fast food, fast fashion, and fast takes on todays media landscape.

Links:

The People vs Algorithm Newsletter

The Rebooting Newsletter

The Rebooting Podcasts

Universal Entities

In this inaugural episode Brian and Troy discuss who's the biggest a*****e, Apple or Facebook? Also, is quiet quitting a thing and if so, is it bad? Plus, Game of Thrones, The Six Million Dollar Man, and watching ads in Saskatchewan.

Links:

The Rebooting Newsletter

The Rebooting Podcasts

The People vs Algorithm Newsletter

Universal Entities