Adam, Joanna, and Zach discuss the quandary that faces the alcohol industry at the moment: people generally want to drink, but are drinking less than they used to. Instead of ascribing this to theories about wellness trends or shifting demographics, what if we looked at the friction points that are keeping people from drinking: cost, social media pressure, an overwhelming array of choices, and more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas

Joanna is reading: Form Over Function: Why Some Wineries Are Rethinking the Shape of the Bottle

Adam is reading: AI Won’t Replace Sommeliers, But It Could Help Save Wine

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