Performance Delivered

Tech startup Phononic has semiconductor products that could well revolutionize the refrigeration and cooling industries. As Director of Integrated Marketing for the company, it’s Daniel Englebretson’s job to make sure the world takes notice.

He’s found the best way to target ideal prospects – the right companies and the right decision-makers at those companies – is with an account-based marketing approach. But if you think you know account-based marketing, it’s changed quite a lot in just the last few years, says Daniel.

We talk about…

• What account-based marketing meant three years ago… and how it’s changed radically today
• The integral part your sales team plays in these efforts 
• How to avoid being “creepy” in personalized marketing
• Key ways account-based marketing is different for startups and established companies
• And more

One of Heather Molina’s bosses early in her career had a big influence on how she leads her team today as VP of cross channel marketing at Red Door Interactive. 

No, it wasn’t a valued mentor (although plenty of those too) but rather a bad manager. She says she thinks about how he handled situations… and does the opposite.

In her role, she oversees teams doing everything from SEO to social media to TV ads and beyond. But no matter what type of marketing they’re doing there are definitely some common strategies she uses to keep her employees on track and producing results for clients.

Tune in to find out… 

• The most important trait she looks at when hiring – it has nothing to do with skills or experience
• A surprising way to brainstorm new services to offer
• The best way to build trust with employees (and why trust is so important in the first place)
• A test that identifies a person’s most powerful strengths and motivators
• And more…

Ben Shapiro is building a mini podcast empire, with the popular show, Martech, leading the way. The podcast is all about how industry leaders use marketing and technology to drive business growth.

Not surprisingly, Ben has used some of those same techniques to garner 30,000 downloads each month. We talk about how he leverages podcast content in all sorts of ways to expand his reach, as well as…

• How you could start a podcast with equipment you have right now
• The top 3 reasons to have a podcast – and who should have one
• Who makes the best podcast guest – it’s not who you might think
• An effective engagement hook to keep your audience coming back
• And more

With all the tools and software available, marketers have more data than ever about their prospects and customers. They’re drowning in it. 

The trick is, says John Durham of Catalyst, is wading into that data, finding out what works, and turning it into action that gets real results.

That means figuring why people buy – and who they are. Marketing 101, right? But John says not all clients get what it takes to do that. We talk about that, as well as…

• The low-cost, high-quality alternative to Salesforce for startups
• How to identify – and get rid of – bad clients
• The first person you must hire as a one-person startup
• The advantages of a project-based business model
•  And more

Gerard Doyle, of Fractal, loves working with startups as he can influence the positioning of a client’s product or service… even the design. 

He also says the most effective way to get the best clients is to go after a limited number of them. He explains how this strategy actually starts making clients come to you. It’s quite counterintuitive.

We also discuss…

• Software tools that help you track leads and land clients almost automatically
• The first employee you should hire
• The personal appointment you should always have on your schedule no matter how busy you are
• An unusual – but easy – way to get referrals
• And more

With AI, machine learning, and big data, companies have more information than ever on their customers.

But, says Jason Harper, too many companies collect data for the sake of collecting data. They’re not analyzing it effectively, which means they can’t use it to guide business decisions.

Jason, CEO of data science company RXA, shares how you can get clarity on how to determine what data is important… and the latest technology you can use to make sure your data actually has value.

We also discuss…

• A shocking fact about data collection and analysis
• What you must do to use analytics to increase marketing ROI
• A new way to collect - and distill - customer feedback
• The unexpected ways AI has changed the face of data collection
• And more

Akvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing, and herself.

We talk about the strategies Akvile used to build her agency from the ground up… and continues to use for business development and client retention.

Listen in to find out…

• How speaking at events can boost your bottom-line
• Where paid social is heading next 
• Why normal networking doesn’t work
• Strategies to be more visible to potential clients
• And more

Facebook ads are cheap. You can segment your audience to the nth degree.

But all that doesn't matter if you don’t take one more step, says Bud Torcom, CEO and co-founder of digital marketing agency Mazama Media.

Bud sees a lot of companies going about their social media marketing all wrong. The solution: a blend of tried-and-true marketing principles and taking advantage of the innovation available on platforms like Facebook and Instagram.

If you think Facebook doesn’t work… Bud tells you what you may be doing wrong, as well as…

• The role of creative with segmented audiences
• The best way for a new company to capitalize on social media
• Why branding still matters
• Facebook and Instagram’s next sweet spot
• And more

For most businesses, a main goal is turning website visitors into leads.

Jay Rice, founder and CEO of Thinking Chat, says that’s a good starting point… but he’s refined that process using some very unique technology in order to engage visitors and increase conversions – while also screening out leads that aren’t a fit.

Thinking Chat provides its clients with a “chatbot” – but unlike any you’ve seen before.

We talk about this unique approach to using AI in lead generation and how it impacts marketing and shortens the sales cycle.

Tune in to find out…

• How to keep the wrong prospects out of your funnel
• Where marketing automation falls short - and how to get around it
• Going beyond FAQs
• Where live chat often misses the mark – and a chatbot does better
• And more

Jake Baadsgaard, founder of Disruptive Advertising, is very selective about who he works with. In fact, after they go through his vetting process, only about 20% of potential clients make the cut.

He breaks down what makes a client a good fit and how he and his team figure it out. It’s a key part of a well-oiled business development machine they’ve put into place.

Disruptive Advertising does no outbound marketing of its services. We find out why they don’t need to and get all the details on the other seemingly counterintuitive strategies they use on a daily basis.

Tune in to find out…

• Ways to deal with unrealistic expectations from clients
• How many companies are sabotaging their Facebook marketing – and don’t even know it
• Two reasons for price objections and how to handle them
• The right way to use marketing automation
• And more