Permission to CEO

Permission to CEO

By Abu FofanahBusinessEntrepreneurship
Download on the App Store

Permission to CEO episodes

  • EP 104: HBO Max Pricing Struggles

    Episode 104: This week we're going to be discussing one of the hardest challenges for businesses, pricing. Pricing can make or break your business. There's strategy when it comes to great pricing. We'll look into HBO Max and their pricing model and discuss how to be clear with your pricing.

    This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today!

    Have a question for the podcast? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it:

    https://www.poweredaf.com/

    --

    Check Out Abu's stuff:

    * The Marketing Accelerator * Permission to CEO Newsletter

    * Marketing Insights Newsletter * AbuFofanah.com

    Links:

    * Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    LEARN MORE ABOUT ME:

    Say HI on Social:

    • Host IG | instagram.com/abufofanah

    • Pod IG | instagram.com/poweredaf

    • Twitter twitter.com/theabufofanah

    • Youtube | Watch Videos & Interviews

    • Tik Tok | tiktok.com/whereisabu

    Additional episodes you might enjoy:

    EP 74: Who Should I Hire? All About Assistants (Executive, Personal, Virtual)

    EP 23: [Powered Chat] Facebook iOS Updates and Data Privacy Laws How to Navigate the Landscape Today (Part 3)

    EP 28: Harsh Truths to Myself

    EP 30: Marriage and Real Estate with Charm City Buyers

    EP 18: How to Position Your Content on Social Media with Merlyn Melesia

    EP 20: How to Build Successful Business Partnerships with Jubril Agoro

    EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull

    EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)

    EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma

    EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes

    EP 2: Building Marketing Teams with Emmelie De La Cruz

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    10 min
  • EP 103: Tesla's Advertising Problem

    Episode 103: Tesla has been in the news a lot lately and there's been a debate on whether they should start advertising as new competitors enter the market. Tesla has always claimed it has never spent money advertising and instead have used that money to invest into making better products. In this episode, we're going to talk about Tesla's advertising dilemma and perceived value based on the market today.

    This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today!

    Have a question for the podcast? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it:

    https://www.poweredaf.com/

    --

    Check Out Abu's stuff:

    * The Marketing Accelerator * Permission to CEO Newsletter

    * Marketing Insights Newsletter * AbuFofanah.com

    Links:

    * Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    LEARN MORE ABOUT ME:

    Say HI on Social:

    • Host IG | instagram.com/abufofanah

    • Pod IG | instagram.com/poweredaf

    • Twitter twitter.com/theabufofanah

    • Youtube | Watch Videos & Interviews

    • Tik Tok | tiktok.com/whereisabu

    Additional episodes you might enjoy:

    EP 74: Who Should I Hire? All About Assistants (Executive, Personal, Virtual)

    EP 23: [Powered Chat] Facebook iOS Updates and Data Privacy Laws How to Navigate the Landscape Today (Part 3)

    EP 28: Harsh Truths to Myself

    EP 30: Marriage and Real Estate with Charm City Buyers

    EP 18: How to Position Your Content on Social Media with Merlyn Melesia

    EP 20: How to Build Successful Business Partnerships with Jubril Agoro

    EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull

    EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)

    EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma

    EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes

    EP 2: Building Marketing Teams with Emmelie De La Cruz

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    28 min
  • EP 102: Sense of Urgency

    Episode 102: Abu Fofanah (@theabufofanah) is back for Episode 102. In this episode Abu provides insight into the mindset of an entrepreneur. He talks about developing mastery and expresses a few things that have been on his mind lately. Question: if time is the most important thing, why do we spin so much time talking instead of doing? let's begin this week's podcast!

    This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today!

    Have a question for the podcast? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it:

    https://www.poweredaf.com/

    --

    Check Out Abu's stuff:

    * The Marketing Accelerator * Permission to CEO Newsletter

    * Marketing Insights Newsletter * AbuFofanah.com

    Links:

    * Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    LEARN MORE ABOUT ME:

    Say HI on Social:

    • Host IG | instagram.com/abufofanah

    • Pod IG | instagram.com/poweredaf

    • Twitter twitter.com/theabufofanah

    • Youtube | Watch Videos & Interviews

    • Tik Tok | tiktok.com/whereisabu

    Additional episodes you might enjoy:

    EP 74: Who Should I Hire? All About Assistants (Executive, Personal, Virtual)

    EP 23: [Powered Chat] Facebook iOS Updates and Data Privacy Laws How to Navigate the Landscape Today (Part 3)

    EP 28: Harsh Truths to Myself

    EP 30: Marriage and Real Estate with Charm City Buyers

    EP 18: How to Position Your Content on Social Media with Merlyn Melesia

    EP 20: How to Build Successful Business Partnerships with Jubril Agoro

    EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull

    EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)

    EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma

    EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes

    EP 2: Building Marketing Teams with Emmelie De La Cruz

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    44 min
  • EP 101: Welcome Back + Looking Forward

    Episode 101: Abu Fofanah (@theabufofanah) comes out of hiding for Episode 101. After taking a 3 month hiatus to start the year, the podcast has officially kicked off for the year. Let's talk about what's to come.

    This episode is brought to you by the Power Your Launch Marketing Accelerator; The largest virtual marketing education company focused on helping business owners learn how to market their products or services online and on social media. Join the 6 week accelerator today!

    Have a question for the podcast? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it:

    https://www.poweredaf.com/

    --

    Check Out Abu's stuff:

    * The Marketing Accelerator * Permission to CEO Newsletter

    * Marketing Insights Newsletter * AbuFofanah.com

    Links:

    * Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    LEARN MORE ABOUT ME:

    Say HI on Social:

    • Host IG | instagram.com/abufofanah

    • Pod IG | instagram.com/poweredaf

    • Twitter twitter.com/theabufofanah

    • Youtube | Watch Videos & Interviews

    • Tik Tok | tiktok.com/whereisabu

    Additional episodes you might enjoy:

    EP 74: Who Should I Hire? All About Assistants (Executive, Personal, Virtual)

    EP 23: [Powered Chat] Facebook iOS Updates and Data Privacy Laws How to Navigate the Landscape Today (Part 3)

    EP 28: Harsh Truths to Myself

    EP 30: Marriage and Real Estate with Charm City Buyers

    EP 18: How to Position Your Content on Social Media with Merlyn Melesia

    EP 20: How to Build Successful Business Partnerships with Jubril Agoro

    EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull

    EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)

    EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma

    EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes

    EP 2: Building Marketing Teams with Emmelie De La Cruz

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    18 min
  • EP 100: Year in Review + New Goals + Audit Your Current Life

    Episode 100: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah)dives into the past year and some of the things he's learned. We've officially hit 100 EPISODES!!! Thank you all for staying with me through this journey! This has been such a humbling experience that I've learned so much from. I'm looking forward to the next 100 episodes!

    Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/

    Links:

    Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.

    Our website: https://www.poweredaf.com/

    Subscribe to Our Community Here for exclusive content: AbuFofanah.com

    Join the Power Your Launch Marketing Accelerator -

    learn how to market your product or service based business online and on social media.

    You'll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales.

    --

    Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    --

    Additional episodes you should listen to:

    • EP 30: Marriage and Real Estate with Charm City Buyers
    • EP 18: How to Position Your Content on Social Media with Merlyn Melesia
    • EP 20: How to Build Successful Business Partnerships with Jubril Agoro
    • EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull
    • EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)
    • EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma
    • EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes
    • EP 2: Building Marketing Teams with Emmelie De La Cruz

    --

    LEARN MORE ABOUT ME:

    • Get 50% Off Enrollment | Learn.PowerYourLaunch.com

    Say HI on Social:

    • Host IG | instagram.com/abufofanah
    • Pod IG | instagram.com/poweredaf
    • Twitter | twitter.com/theabufofanah
    • Youtube | Watch Videos & Interviews

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    15 min
  • EP 99: Website Workshop Training

    Episode 99:Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about Building Converting Websites that Make Sales. This is a special episode because it's in a training style format. If you're someone that has a website or in the process of building a website, I would highly recommend starting here. Also, don't forget to share this episode with another business owner.

    Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/

    Links:

    Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.

    Our website: https://www.poweredaf.com/

    Subscribe to Our Community Here for exclusive content: AbuFofanah.com

    Join the Power Your Launch Marketing Accelerator -

    learn how to market your product or service based business online and on social media.

    You'll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales.

    --

    Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    --

    Additional episodes you should listen to:

    • EP 30: Marriage and Real Estate with Charm City Buyers
    • EP 18: How to Position Your Content on Social Media with Merlyn Melesia
    • EP 20: How to Build Successful Business Partnerships with Jubril Agoro
    • EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull
    • EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)
    • EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma
    • EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes
    • EP 2: Building Marketing Teams with Emmelie De La Cruz

    --

    LEARN MORE ABOUT ME:

    • Get 50% Off Enrollment | Learn.PowerYourLaunch.com

    Say HI on Social:

    • Host IG | instagram.com/abufofanah
    • Pod IG | instagram.com/poweredaf
    • Twitter | twitter.com/theabufofanah
    • Youtube | Watch Videos & Interviews

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    28 min
  • EP 98: Set Your Fears + Friends that Push Us + Updates

    Episode 98: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about Setting Your Fears, Finding your tribe, and his experience in a recent mastermind he attended. PIVOTING. In this episode, Abu also talks about why doing TOO MUCH and being TOO MUCH is a positive thing.

    Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/

    Links:

    Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.

    Our website: https://www.poweredaf.com/

    Subscribe to Our Community Here for exclusive content: AbuFofanah.com

    Join the Power Your Launch Marketing Accelerator -

    learn how to market your product or service based business online and on social media.

    You'll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales.

    --

    Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    --

    Additional episodes you should listen to:

    • EP 30: Marriage and Real Estate with Charm City Buyers
    • EP 18: How to Position Your Content on Social Media with Merlyn Melesia
    • EP 20: How to Build Successful Business Partnerships with Jubril Agoro
    • EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull
    • EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)
    • EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma
    • EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes
    • EP 2: Building Marketing Teams with Emmelie De La Cruz

    --

    LEARN MORE ABOUT ME:

    • Get 50% Off Enrollment | Learn.PowerYourLaunch.com

    Say HI on Social:

    • Host IG | instagram.com/abufofanah
    • Pod IG | instagram.com/poweredaf
    • Twitter | twitter.com/theabufofanah
    • Youtube | Watch Videos & Interviews

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    18 min
  • EP 97: Planning for 2023 + New Products

    Episode 97: Abu Fofanah (@theabufofanah) (https://twitter.com/theabufofanah) talks about PIVOTING. When to know it's time to pivot your business, even in the midst of success. How to rediscover your happiness in your work. In this episode, Abu also talks about his product suite going into the upcoming year.

    Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/

    Links:

    Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.

    Our website: https://www.poweredaf.com/

    Subscribe to Our Community Here for exclusive content: AbuFofanah.com

    Join the Power Your Launch Marketing Accelerator -

    learn how to market your product or service based business online and on social media.

    You'll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales.

    --

    Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    --

    Additional episodes you should listen to:

    • EP 30: Marriage and Real Estate with Charm City Buyers
    • EP 18: How to Position Your Content on Social Media with Merlyn Melesia
    • EP 20: How to Build Successful Business Partnerships with Jubril Agoro
    • EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull
    • EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)
    • EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma
    • EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes
    • EP 2: Building Marketing Teams with Emmelie De La Cruz

    --

    LEARN MORE ABOUT ME:

    • Get 50% Off Enrollment | Learn.PowerYourLaunch.com

    Say HI on Social:

    • Host IG | instagram.com/abufofanah
    • Pod IG | instagram.com/poweredaf
    • Twitter | twitter.com/theabufofanah
    • Youtube | Watch Videos & Interviews

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    15 min
  • EP 96: Sometimes Affordability leads to Inaction, How to Measure Impact as You Grow, Serving Segments of People vs Everybody

    Episode 96: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about PRICE. When to know it's time to increase your price and how to begin doing it. In this episode, Abu talks about how sometimes affordability leads to inaction, serving segments vs everybody, and how to change the way you measure impact.

    Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/

    Links:

    Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.

    Our website: https://www.poweredaf.com/

    Subscribe to Our Community Here for exclusive content: AbuFofanah.com

    Join the Power Your Launch Marketing Accelerator -

    learn how to market your product or service based business online and on social media.

    You'll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales.

    --

    Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    --

    Additional episodes you should listen to:

    • EP 30: Marriage and Real Estate with Charm City Buyers
    • EP 18: How to Position Your Content on Social Media with Merlyn Melesia
    • EP 20: How to Build Successful Business Partnerships with Jubril Agoro
    • EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull
    • EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)
    • EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma
    • EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes
    • EP 2: Building Marketing Teams with Emmelie De La Cruz

    --

    LEARN MORE ABOUT ME:

    • Get 50% Off Enrollment | Learn.PowerYourLaunch.com

    Say HI on Social:

    • Host IG | instagram.com/abufofanah
    • Pod IG | instagram.com/poweredaf
    • Twitter | twitter.com/theabufofanah
    • Youtube | Watch Videos & Interviews

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    24 min
  • EP 95: Venture Funds: Where is the Money Going?

    Episode 95: Abu Fofanah (@theabufofanah)(https://twitter.com/theabufofanah) talks about his experience working with Venture Capital, Venture Funds when it comes to partnerships and collaborations. In this episode we talk about what happens when capital gets deployed to these founders, the gaps he usually see's, and most importantly why most go out of business sooner when they have more access to capital.

    Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: https://www.abufofanah.com/newsletter/

    Links:

    Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.

    Our website: https://www.poweredaf.com/

    Subscribe to Our Community Here for exclusive content: AbuFofanah.com

    Join the Power Your Launch Marketing Accelerator -

    learn how to market your product or service based business online and on social media.

    You'll learn how to find your ideal customers, target new customers, craft effective marketing campaigns that resonate and drive sales.

    --

    Do you love Powered AF? Subscribe to our Youtube channel.

    --

    Past guests on the Powered AF Podcast include Teri Ijeoma "Trade and Travel", Sevetri Wilson, Emmelie De La Cruz, Maya Elious, Charm City Buyers, Jubril Agoro, Terri Lomax, Danielle Holmes, and more.

    --

    Additional episodes you should listen to:

    • EP 30: Marriage and Real Estate with Charm City Buyers
    • EP 18: How to Position Your Content on Social Media with Merlyn Melesia
    • EP 20: How to Build Successful Business Partnerships with Jubril Agoro
    • EP 26: Business Structure, Intellectual Property, and Trademarks with Jessica Bull
    • EP 11: [Powered Chat] Paid Ads vs Organic Marketing with Maya Elious (part 1)
    • EP 8: How to Make $1,000 A Day Trading and Create the Life You Want with Teri Ijeoma
    • EP 3: Half a Million Dollars in 10 Minutes with Danielle Holmes
    • EP 2: Building Marketing Teams with Emmelie De La Cruz

    --

    LEARN MORE ABOUT ME:

    • Get 50% Off Enrollment | Learn.PowerYourLaunch.com

    Say HI on Social:

    • Host IG | instagram.com/abufofanah
    • Pod IG | instagram.com/poweredaf
    • Twitter | twitter.com/theabufofanah
    • Youtube | Watch Videos & Interviews

    If you enjoy the podcast, it would mean a lot to us if you followed the show, leave a review, and share the podcast with your peers, friends, and family!

    19 min

About Permission to CEO

From the publisher's feed

Permission to CEO is the podcast for anyone tired of playing by the rules and ready to redefine what's possible—on their own terms..

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